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Here's everything Google unveiled at its biggest hardware event of the year (GOOG, GOOGL)

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Google I/O 2018 sundar pichai

NEW YORK CITY — Google just unveiled a slew of new hardware products on Tuesday morning, including its latest smartphone, the Pixel 3.

Despite numerous leaks in the weeks and months leading up to the announcement, Google still managed to pull out a few surprises. In addition to the new Pixel 3 phones, we also saw ChromeOS-powered tablet called the "Pixel Slate," and a new Google Home with a screen called the "Home Hub," among other things.

Business Insider attended Google's big event in New York City. Here's how it all went down:

10:43 AM: A shot of the event space before it starts. The chair situation is interesting. All of the chairs are mismatched — some people are sitting on stools. It's very "Google-y."



11:04 AM: After a cute video showing all of the Pixel 3 leaks ahead of the event, Google's Rick Osterloh takes the stage to explain how Google's new products are centered around the idea of "help."



11:06 AM: Osterloh talks about Google's translation feature as an example of how technology is helping remove barriers between people to make life easier, and better.



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Starbucks spikes after hedge-fund billionaire Bill Ackman discloses a stake in the company (SBUX)

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bill ackman

  • Bill Ackman, the billionaire founder of Pershing Square Capital Management, disclosed a stake in Starbucks on Tuesday, according to multiple reports. 
  • Starbucks shares jumped by as much as 5% following the news. 
  • In August, Ackman said he had bought shares of an undisclosed company worth $800 million.
  • Watch Starbucks trade in real time here. 

Starbucks shares jumped by as much as 5% Tuesday on news that the hedge-fund billionaire Bill Ackman had bought a stake in the coffee retailer. 

According to CNBC's Leslie Picker, Ackman disclosed the stake while presenting at the Grant's Fall 2018 Conference in New York. He had previously announced a position worth about $800 million, or 10% of his hedge fund's portfolio, in an undisclosed company in August. 

Pershing Square, Ackman's hedge fund, owns 15.2 million shares of Starbucks worth $900 million, according to CNBC. The stock has gained 1.5% this year. 

Ackman has also been adding to a stake in United Technologies. 

Earlier this year, Ackman ended a five-year battle with Herbalife that he publicly fought against Carl Icahn, another billionaire investor, who was bullish on the company. He also saw big losses on a position he held in Valeant Pharmaceuticals.

Reuters reported in January that Ackman sought to lower his profile and turn around his hedge fund's three straight years of losses. 

As an activist investor, Ackman takes big positions in companies and pushes for changes in how they are run.  

Don't miss:

Screen Shot 2018 10 09 at 1.14.15 PM

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The first look at Ruby Rose as Batwoman is out — and fans can't get enough

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ruby rose batwoman

  • The CW has released the first image of Ruby Rose as Batwoman.
  • Rose previously deleted her Twitter account in response to fan backlash from the casting.
  • This time around, many fans are being supportive, praising Rose and the costuming.

The bat is out of the bag — and fans think she looks phenomenal.

The CW released the first official photo of Ruby Rose as Batwoman this week, and many fans feel that both Rose and her costume are perfect for the iconic role.

In the photo, Rose dons a black catsuit with a red bat emblazoned on her chest and a faded red belt. She holds her cape open and gazes fiercely at the camera, though most of her face is concealed by her Batwoman mask. She also is sporting Kate Kane's cascading red hair and matching red lipstick.

🦇❤️First look❤️🦇 🦇 Crossover event 🦇 December 9 at 8pm ET

A post shared by Ruby Rose (@rubyrose) on Oct 9, 2018 at 8:03am PDT on

After seeing the photo, many fans seem pretty excited

The positive fan reactions could be quite a relief for Rose, who previously deleted her Twitter account after the overwhelming backlash to the initial casting news.

Kate Kane and Batwoman are one and the same, a famed superhero from DC Universe. Rose will be bringing the character to the small screen for an "Arrow"-verse crossover event this December before starring in a "Batwoman" series on The CW in 2019.

Rose's portrayal of Batwoman is also notable because the character is written as an out lesbian

ruby rose"Armed with a passion for social justice and a flair for speaking her mind, Kate Kane soars onto the streets of Gotham as Batwoman, an out lesbian and highly trained street fighter primed to snuff out the failing city's criminal resurgence," the logline reads. "But don't call her a hero yet. In a city desperate for a savior, Kate must overcome her own demons before embracing the call to be Gotham's symbol of hope."

Rose seems more than excited about the casting

"I am beyond thrilled and honored," she wrote on Instagram back in August. "I'm also an emotional wreck… because this is a childhood dream. This is something I would have died to have seen on TV when I was a young member of the LGBT community who never felt represented on tv and felt alone and different. Thank you everyone."

The three-night DC crossover event starts Sunday, December 9 at 8 p.m. EST on The CW.

Visit INSIDER's homepage for more.

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NOW WATCH: Apple might introduce three new iPhones this year — here’s what we know

Watch Google unveil the new Pixel 3 phones

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At its October 2018 event, Google showed off its new Pixel 3 phones. There are two phones, the Pixel 3 and the Pixel 3 XL. They are available in three colors — just black, clearly white, and not pink. The cameras are equipped with features like “Super Res Zoom” and “Night Sight,” which Google says will help create clearer zoomed-in photos and night shots. The phone can also screen calls for you. Pricing starts at $799 for the 5.5-inch Pixel 3 and $899 for the Pixel 3 XL.

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The 17 schools that still have a legit shot to make the College Football Playoff

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Notre Dame

We are now six weeks into the college football season, and we finally have some shakeup at the top of the playoff power ranking.

Four more teams were effectively eliminated from playoff contention, with Kentucky, Oklahoma State, Auburn, and Stanford all suffering losses that they won't be able to overcome. Meanwhile, Notre Dame is now in a position to be one of the four teams still standing at the end of the season.

We have learned a few things over the years about how the committee picks the final four, and we have some idea of what teams need to do to make the playoff. Below, we ranked the 17 teams that still have a legit shot to make the playoff.

17. North Carolina State

Record (AP Rank): 5-0 (20)

Last week's result: Beat Boston College, 28-23

Last week's playoff rank: unranked

Key games remaining: The Wolfpack have Clemson on the road in two weeks.

One thing to know: We're not ready to include Colorado because the Pac-12 is a mess. Meanwhile, NC State caught a break with the cancelation of the West Virginia game. They will get a shot to prove their legitimacy against Clemson in 2 weeks.



16. LSU

Record (AP Rank): 5-1 (13)

Last week's result: Lost to Florida, 27-19

Last week's playoff rank: 7

Key games remainingThey have to play Georgia and Alabama, although both are at home. They also have Texas A&M on the road.

One thing to know: LSU couldn't afford a loss to Florida. Now their path back to the playoff picture might require them to beat Alabama once and Georgia twice. Good luck with that.



15. Wisconsin

Record (AP Rank): 4-1 (15)

Last week's result: Beat Nebraska, 41-24

Last week's playoff rank: 17

Key games remainingWisconsin still has games on the road against Michigan, Northwestern, and Penn State.

One thing to know: Even if Wisconsin runs the table and wins the B1G title game, that still might not be enough with all the undefeated and 1-loss teams ahead of them.



See the rest of the story at Business Insider

Google's new Pixel 3 smartphone has an upgraded camera system that can take better night photos, automatically pick your best shots, and maybe even replace your selfie stick (GOOG, GOOGL)

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Google Pixel 3 event

Just like its forebears, the newly-announced Pixel 3 smartphone looks like it will have some serious photography chops. 

At Google's Pixel 3 announcement event on Tuesday morning, the company laid out all the new features coming with the Pixel 3 — and as usual, the camera received a lot of attention. Google's Pixel cameras are well-known for their powerful cameras capable of producing high-quality images, and the Pixel 3 looks like no exception.

New, mostly software-based additions are coming to existing Pixel phones as well as the Pixel 3 series. Some upcoming features include better low-light performance, an AI-based burst photo mode that will automatically choose the best image, and a group selfie mode that captures a wider frame to ensure everyone gets in the shot. Better yet, some of these features will be coming to existing Google Pixel and Pixel 2 phones, with details on that forthcoming.

The Pixel 3 and Pixel 3 XL are available for preorder now and will start shipping on October 17 — the standard version starts at $799, and the XL version starts at $899. 

Here are the new features coming with the Pixel 3's camera: 

SEE ALSO: All the announcements from Google's Pixel 3 event

Night Sight: The Pixel 3 will be able to take well-lit photos even in low-light situations — without using a flash. During the keynote, Google compared a low-light photo taken on a new iPhone XS with a Pixel 3 Night Sight photo, and the difference was pretty significant.



Top Shot: It's pretty easy to miss a picture-perfect moment, especially when it happens quickly. The Pixel 3's Top Shot feature attempts to alleviate that with the help of artificial intelligence.

Top Shot will take a series of photos, before and after you press the shutter button, and it will recommend the best one by checking if everyone in the photo is smiling, facing the camera or has their eyes open. You can scroll through the photos to pick your favorite if you don't want the Pixel's recommended choice.



Group Selfie Cam: Google boasts that the Pixel 3's rear-facing cameras give you 184 percent more room in your frame when taking selfies, which should ensure that everyone gets in the shot. Google even joked that it could replace a selfie stick.



See the rest of the story at Business Insider

Google's new phone software aims to end telemarketer calls for good

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Google Call Screen

  • Google is trying to end telemarketer calls on smartphones through a new Android feature named "Call Screen."
  • The feature lets you use Google Assistant to answer phone calls — it instantly transcribes the phone call and lets you choose if you want to pick up.
  • If it is indeed a telemarketer, the call can be instantly marked as spam. 
  • The feature is rolling out to Pixel 3 smartphones first, but "comes to the entire Pixel family next month."


"You'll never have to talk to another telemarketer," Google product manager Liza Ma said on Tuesday morning to raucous applause.

Ma had just introduced Call Screen, a new feature built into Android on Google's Pixel line of smartphones. The service is Google's latest attempt to curb telemarketing calls on smartphones.

As the name implies, the service enables Pixel phone users to screen phone calls in a more active way than simply looking at the number and ignoring it or declining.

By using Call Screen, Google's software answers the phone call for you and transcribes the caller's response in real time. Like so:

Google Call Screen

In this way, Call Screen is an extension of how Google's Pixel phones already operate. 

As it is, Google's Pixel phones warn users about suspected spam numbers — telemarketers — and allow for outright filtration of all such calls. With Call Screen, that function is taken one step further.

Whether it will work is another question. That's due to the way that telemarketing services catalog their phone number databases. These services track whether or not numbers they call answer attempted outreach. Numbers that receive a pick-up are subsequently marked as answered phone numbers, and those numbers are targeted. Given that telemarketing services often use number spoofing services, which enable them to hide their identity as another phone number, it can be hard to mark numbers as spam.

Worse, if Call Screen is flagged as a "pickup" by telemarketers, it could result in more calls. We'll have to wait and see how it works in real life to know for sure.

In the meantime, check out a video of the new Call Screen feature in action right here:

SEE ALSO: Google just announced its latest smartphones — the Pixel 3 and Pixel 3 XL

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SENATE BATTLEGROUND MAP: The race for control of the Senate is as tight as it can be

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  • The 2018 US Senate elections are full of tight races, polling shows.
  • Entering the midterms, Republicans hold a 51-to-49 seat majority in the upper chamber of Congress.
  • A few seats changing hands could flip the body to Democratic control.
  • But Democrats are faced with a challenging map.

The battle for control of the Senate is as tight as can be, RealClearPolitics polling averages show. 

This week, Republicans continued to build separation from a Democratic incumbent in North Dakota while Democrats built on what was a shrinking lead in New Jersey.

As of Tuesday, candidates are separated by 3 points or less in six races.

  • Polling shows Republican candidate, Rep. Kevin Cramer building his lead over a Democratic incumbent, Sen. Heidi Heitkamp, in North Dakota. In Missouri, Republican Josh Hawley holds a slim lead over another Democratic incumbent, Sen. Claire McCaskill.
  • Meanwhile, Democratic candidates Kyrsten Sinema and Jacky Rosen hold slim leads for seats currently under GOP control in Arizona and Nevada.
  • In five states won by President Donald Trump in 2016, Democratic incumbents hold substantial leads over their opponents: Sens. Sherrod Brown of Ohio, Bob Casey of Pennsylvania, Joe Manchin of West Virginia, Debbie Stabenow of Michigan, and Tammy Baldwin of Wisconsin.

Entering the midterms, Republicans hold a 51-to-49 seat majority in the upper chamber of Congress.

Election Day is November 6. We'll continue to update this map in the weeks leading up to it.

SEE ALSO: Insiders are buzzing that northern Virginia could soon be awarded Amazon's HQ2 as Jeff Bezos makes a high-profile visit to Washington, DC

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Apple, Waymo, and even Amazon will have a huge advantage against Tesla in the race to launch self-driving taxis, one Wall Street analyst says (TSLA)

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BI Graphics Jeff Bezos vs Elon Musk

  • Morgan Stanley auto analyst Adam Jonas told Business Insider that major tech companies like Alphabet, Apple, and Amazon will have an advantage over Tesla when or if they decide to operate self-driving taxi services.
  • Each can use profits to offer new services at lower prices than their competitors to gain market share and drive out rivals.
  • Tesla, on the other hand, has produced widening losses in the past two years and has over $3 billion in debt due through the end of 2021.
  • If Tesla wants to run a successful autonomous ride-hailing service, the service will have to be profitable at some point, Jonas said.

 

In the coming years, Tesla plans to launch an autonomous mobility service, called the Tesla Network, that will combine ride-hailing and car-sharing. 

While CEO Elon Musk has touted the Tesla Network as an opportunity for Tesla owners to make money from their vehicles when they aren't using them, Morgan Stanley auto analyst Adam Jonas told Business Insider that peer-to-peer car sharing will comprise a small percentage of the network. Instead, Jonas said he thinks Tesla will start an autonomous ride-hailing service with a fleet of company-owned vehicles.

Big tech companies can offer new services at a loss

In a 2017 study, Intel and Strategy Analytics projected that the global market for autonomous driving technology will be worth $7 trillion in 2050. That's why auto and tech companies are spending billions to develop self-driving systems. 

Jonas said major tech companies like Alphabet (which owns the autonomous driving company Waymo), Apple (which is developing self-driving technology), and Amazon (which has formed a team to explore possible uses of self-driving tech) will have a big advantage over Tesla when or if they launch self-driving taxi services because they could run such an operation at a loss.

Alphabet and Apple have posted billions of dollars in annual profits for over a decade and Amazon has done so in each of the past two years. Each can use those profits to offer new services at lower prices than their competitors to gain market share and drive out rivals.

Tesla, on the other hand, has produced widening losses in the past two years and has over $3 billion in debt due through the end of 2021. While its energy business and vehicle charging stations give the company diverse revenue streams, Tesla doesn't have the breadth of products and services that Alphabet, Apple, and Amazon do. If Tesla wants to operate a successful autonomous ride-hailing service, the service will eventually have to be profitable, Jonas said.

"If Tesla's going to run an autonomous taxi service long-term, then at some point they need to make money on that journey," Jonas said. 

Tesla did not respond to a request for comment. 

Profitability is a priority for Tesla

Profitability is becoming a priority for Tesla. In its 15-year history, the company has had just two profitable quarters and zero profitable years. But Tesla has said that it expected to become consistently profitable starting in the third quarter of this year (it has not yet disclosed its third-quarter financial performance). 

Jonas said he expects the Tesla Network to launch in the latter part of 2019 on a very limited basis. (Musk has said the service will likely be ready by the end of next year, pending regulatory approval.) Waymo has said its autonomous ride-hailing service will debut in Phoenix before the end of this year, and while Apple and Amazon are exploring self-driving technology, neither has disclosed firm plans for an autonomous taxi service. But, Jonas said, the exact year any of the three would start offering an autonomous ride-hailing service doesn't matter, as they'll be better positioned than Tesla to run new services at a loss for the foreseeable future.

That advantage is a major reason Jonas said his outlook on Tesla has changed. He said he once thought the further into the future you looked, the better Tesla's prospects appeared. Now, he said, the opposite may be true.

Read more about automotive technology:

SEE ALSO: 13 electric SUVs that will rival Tesla's Model X

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6 easy ways to save money on food at the airport

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airport thailand

From baggage fees and paying for airline extras like extended legroom to faster boarding, priority seating, or in-flight entertainment, it feels like flying is a more expensive experience than ever before. Eating at the airport or on your airplane can rack up costs too, especially if you feel forced to spend when you're overly hungry or in a time crunch. Make note of these simple hacks to save money next time you jet set.

Pack in the protein before you go.

Eating protein can help you feel full longer, which will save you from spending too much money when you become ravenous and are willing to pay a high price for a quick fix. Eat a balanced meal before you leaving home, such as an egg-based breakfast or protein-packed lunch, and push yourself to buy food that'll leave you satiated and sustained, rather than expensive, sugary or salty snacks and novelties.



Bring your own snacks.

It might be obvious, but bringing your own snacks can save you major money at the airport. Veggies and fruits are nutritious items to take through security, while bars can help you stave off hunger by providing the right mix of nutrients.

Bringing the right kind of bar is also helpful if you're on a special eating plan or have trouble finding low-cost options that are low sugar, gluten, or grain-free. Trail mix is another good option, as you can make it fairly low-cost shopping in the bulk food section, and it keeps well while traveling and over time.



Tap into free water

Most airports have free, drinkable bubbling water you can use to fill up your water bottle. Not only will this save you money you might've spent on buying bottled water, but using a smart bottle will ensure you keep it cold longer.

You can use hot water to make a more filling snack, too: Asking for a cup of boiling hot water is almost always free, and you can add it to instant meals or soup packs for a low-cost snack that'll hold you over or save you from spending more.



See the rest of the story at Business Insider

A DNA test claims to tell you how you'll respond to depression medications. Here's what scientists think of it.

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alone sad depressed sea

  • Several companies make DNA tests that claim to tell you how well you'll respond to certain antidepressants based on your genetic profile.
  • Two personalized medicine companies — Assurex and Genomind — offer some of the most popular tests and work with physicians and pharmacists to provide them to patients.
  • A chain of Albertsons pharmacies in Chicago, Philadelphia, and Boise is running a pilot program in which pharmacists can offer the Genomind test.
  • Silicon Valley genetics testing startup Color Genomics recently began offering a similar test as part of its services.
  • The costs of the tests range from $250 to $750, but some scientists say it's not worth the money. 

Around the time that 26-year-old Courtney Luk got in line at the pharmacy to pick up her 25th depression medication, she decided she'd had enough.

Over the previous two years, Luk had been prescribed everything from Klonopin to Xanax to treat the anxiety and depression she'd experienced since adolescence. Nothing seemed to do the trick. One medication would make her feel numb; others seemed to make her symptoms worse.

Then a psychiatrist suggested she try a genetic test that could provide guidance about which drug Luk should try next. They swabbed the inside of Luk's cheek for a spit sample and sent it off to get tested.

Using DNA testing to determine how well a given depression medication will work with a patient's genetic makeup is becoming a popular approach. More than 750,000 people have taken one such test, called GeneSight, which is made by personalized medicine company Assurex, according to its website. A network of 28 Albertsons pharmacies offers a similar test made by a company called Genomind as part of a pilot program. And just last month, Silicon Valley genetics testing startup Color Genomics began offering a test as part of its $250 kits.

But some scientists say the tests have limited utility.

That's because they doesn't tell providers which specific medication is best to prescribe patients, according to Alan Schatzberg, a Stanford University psychiatrist. And Cristina Cusin, a Harvard psychiatrist, said the test won't give helpful results to patients who take more than one medication.

Plus, the tests may give conflicting results to the same patient for the same medication, according to a peer-reviewed analysis of four different gene tests published this summer.

A pricey test with a lofty goal

DNA Swab

Since adolescence, Luk had experienced debilitating anxiety that sometimes turned into panic attacks, along with mood swings and depression that sometimes led her to contemplate taking her own life. Despite trying more than two dozen different medications, Luk and her psychiatrists had yet to come up with a combination of drugs that significantly lifted her mood without contributing to her anxiety.

Luk had heard of genetics tests for antidepressants before, but previously declined to take one since she couldn't afford the $750 price tag.

But when a psychiatrist suggested a test she could get for free through insurance, a kit from Genomind called the Genecept Assay, Luk said yes. The test appealed to her as a potential way to eliminate the trial-and-error process of starting a new drug and waiting — sometimes up to six weeks, the standard for most antidepressants — to see if it worked.

"I don't feel like my medications right now are working optimally, and I was hoping to learn if there's a cocktail of medications that would do that," Luk said.

Her psychiatrist told her the test might show them what to do next. Perhaps they'd learn that one medication wasn't right for her body and could be replaced with a different drug. But when the results came in, they were murkier than Luk anticipated.

Her report listed all the antidepressants she'd taken along with several she'd yet to try. Each got a colored check mark: red checks suggested Luk would likely have negative reactions to a drug, green checks suggested no negative reactions, and orange checks indicated something in between.

Next to a popular antidepressant called Celexa, for example, Luk's test showed an orange check mark and said, "increased risk for adverse events or poor response." That meant that because of the way her body processed the drug, Luk was more likely than the average person to experience negative side effects or see no positive results.

Sure enough, Luk recalled that when she'd taken Celexa several years earlier, she had experienced painful bruising across her arms and legs.

But another drug Luk had recently begun taking, called Topamax, carried a green check and said "use as directed — no known gene-drug interactions." Despite taking that medication for several weeks, however, Luk said she hadn't experienced any change in her symptoms.

So she went back to trial and error.

Daniel Dowd, Genomind's vice president of medical affairs, acknowledged that some patients may read too much into the test.

"I think patients do tend to think, ‘OK, this is going say exactly what this specific drug is going to do for me,' and that's not what this test is," Dowd told Business Insider. "Like any other branch of medicine, [the test] provides an estimation of risk."

Genomind funded a 2018 study of its test that analyzed patient spending in the six-month period following use of the test. The authors — one of whom sits on Genomind's scientific advisory board — compared roughly 800 people with mood and anxiety disorders who took the test with nearly 3,000 people who didn’t take it. They found that people who took the test spent nearly $2,000 less on healthcare on average, mostly because they visited ERs and hospitals less frequently in the months following the test than people who didn't take it.

The researchers wrote that it could represent “a promising strategy to reduce costs” in people with depression and anxiety.  

To Dowd, the finding was a big endorsement of the test.

"If we can get this test embedded in the healthcare record, that could mean a big cost savings," he said.

Who the test may — and may not — help

Once you swallow a pill, various genes control how your body will break it down. One gene in particular, called CYP2D6, is one of the most closely studied. Some people have faulty or abnormal copies of that gene, meaning they don't process drugs like antidepressants as they should. That increases the chances that someone could have an adverse reaction like bruising or not respond to a medication at all.

The gene tests are designed to assess whether a patient is likely to have a negative outcome on any common antidepressants. In theory, that would help patients and their providers narrow down the list of potential medications to try.

"In these cases, I think there is clear evidence" for using a gene test, Michelle Whirl-Carrillo, a senior research scientist at the Stanford University School of Medicine, told the author of an article published by the Journal of the American Medical Association (JAMA)

But Schatzberg, the Stanford psychiatrist, said a narrower list is not what his patients need.

"What’s really needed is a test that says, ‘You have this profile, these are the two drugs you need to use.’ That’s what’s missing," he said.

Instead, the tests merely tell him if someone's body doesn't process a drug properly — a conclusion they'd reach anyway after trial and error.

"I don’t need to know if a person is a poor drug metabolizer. I need to know what drug to use where I’m going to get the positive effect," Schatzberg said. "These tests don’t do that."

prescription-pills-medicine-in-hand

Cusin, the Harvard psychiatrist, specializes in treating people with severe depression. She agreed with Schatzberg.

"I don't think psychiatrists get much information about the costs and benefits or much predictive value for this type of test," she said.

Cusin added that she doesn't think the test helps in cases where people are taking multiple medications or when patients have a history of failing to respond to medications. Plus, she said, a recent study made her hesitant to use the tests in her own practice.

That study found major inconsistencies among four different gene tests (including Genomind’s). In roughly one out of five cases, the authors said, different tests gave conflicting advice to the same patient.

“The level of disagreement in medication recommendations … indicates that these tests cannot be assumed to be equivalent or interchangeable,” the researchers wrote.

‘I jumped on it because I was tired of trial and error'

pharmacy-prescription-medication-pillsUnlike Luk, Allyson Byers, a 27-year-old in Los Angeles, said taking a genetic test saved her time in the quest to find the right medication.

Byers took Assurex's GeneSight test after trying several drugs for her depression. 

"I jumped on it because I was tired of trial and error," she told Business Insider.

Byers said she paid $60 for the test after talking with her therapist and an Assurex representative (though she initially received a bill for several hundred dollars).

Her results weren't perfect. Byers had been taking the antidepressant Zoloft for nine months, but she experienced several negative side effects, including weight gain. On the Assurex test, however, Zoloft was green-lit.

"When the results came back, I was questioning myself and thinking, ‘Did I make that all up? Did I really gain weight?'"

But the test also suggested another medication called Pristiq that Byers had not previously taken, she said. So Byers' therapist suggested they try that instead of Zoloft. Several weeks later, Byers said she felt better — and thanked the test for helping her find a different medication.

"I've had to go up in dose a couple times, but I feel like I've finally found the right dose," she said. For her, the test was "just another tool to help narrow things down."

Coming to a pharmacy near you?

AlbertsonsIncreasingly, some patients are learning about genetics tests for antidepressants from their pharmacist instead of a psychiatrist.

In Chicago, Boise, and Philadelphia, 28 Albertsons drug stores are offering the Genomind test, according to Kimberly Hecht, a patient care services coordinator with Albertsons who leads the project.

She told Business Insider that mental health became a focus at the pharmacies she oversees when they began offering medications for drug addiction. Plus, because Albertsons' pharmacies are open longer and on more days of the week than others nearby, they sometimes function as a default mental health provider, Hecht said.

"It just made sense with what we were offering and also because of our position in the community," Jennifer Rapley, a marketing manager with Albertsons who works closely with Hecht, told Business Insider.

The project is currently in a pilot phase, but Genomind hopes to eventually offer its gene test in all 1,760 Albertsons-owned pharmacies throughout the country, JAMA reported this month.

But some components of the Albertsons program — such as how pharmacists determine whether a patient is a good candidate for the test and how it evaluates whether the results are effective — remain hazy.

For example, a patient does not have to have a history of using antidepressants to be offered the test, Hecht said.

"Typically it's going to be patients who’ve tried a couple different things and it’s not working, but we kind of leave it up to our pharmacists’ professional judgment," she said.

That makes Schatzberg wary. 

"I think it presents real problems," he said. "It’s practicing a level of medicine and offering a test where it’s not clear whether and how it should be used. It’s hard for me to believe that’s a good idea."

The future of genetic testing for depression

Last month, Silicon Valley genetics testing startup Color Genomics began offering a test for antidepressants as a component of its DNA tests, which screen for gene variations linked to cancer and heart disease. Color's service includes a professional genetics counselor who walks a patient through their results.

Othman Laraki, the company's founder and CEO, told Business Insider that he sees the new test in a similar light to Color's cancer test, which the company began offering in 2013.

"Like we saw with cancer, it’s definitely a moving target, it’s definitely still early, and there’s still a lot of uncertainty," Laraki said. "But there’s enough support and enough scientific validity where it makes us feel comfortable enough to offer it."

Hecht, the Albertsons coordinator, agreed.

"These types of tests really are the future and have the potential to really help people," she said.

But for some patients, that future may not have arrived yet.

"After 25 different drugs, I may just be one of those people whose bodies doesn't respond to medication," Luk said. "In the end, it's still trial and error, but it's a little bit more of a targeted trial and error — a little bit more of an educated guess."

SEE ALSO: 'This test is garbage': Experts and former employees allege that a Silicon Valley startup gives bogus 'cellular ages' based on a flawed blood test

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NOW WATCH: Scientists say combining these 2 activities could be an effective way to fight depression

Google's Pixel 3 event in 6 minutes

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At its October 2018 event, Google showed off new phones and other devices. The search giant debuted the new Pixel 3 and Pixel 3 XL, the Google Home Hub, and the Pixel Slate. The devices will all be available later this year.

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CEOs, athletes, and celebs are paying $10,000 for this 6-hour physical exam that includes a massage and 2 meals in an ultra-luxurious, spa-like NYC facility

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elitra health exam

 

You probably don't consider your yearly physical exam a luxurious, and relaxing "white glove" experience, but a New York City medical center promises just that.

The Elitra Health Manhattan Center for Life and Longevity offers a thorough, "five-star" physical examination in a luxurious, spa-like facility in downtown Manhattan— and it costs $10,000. The six-hour checkup at the 15,000 square foot health center caters to C-level executives, athletes, and celebrities. It's designed for "the most discerning men and women" who want the highest-quality private experience, according to a representative for the clinic.

"Most of our clients are high net worth and high earners who want more from an exam, more time with specialists and a clinical team, and an overall 5-star customer experience," Ari Cukier, chief operating officer at Elitra Health, told Business Insider.

elitra health exam

Many of Elitra's patients are senior executives, small business owners, and high net worth international patients from China, Russia, Kazakhstan, and other countries, he said.

The personalized exam takes between five and six hours and is designed to uncover any underlying health issues. It includes extensive screenings, advanced blood work, onsite cardiac imaging and calcium scoring, full-body scans for cancer and aneurysms, a nutritional analysis and fitness assessment, and more. Breakfast and lunch are included, and the exam wraps up with a 20-minute massage in a quiet room.

elitra health exam

There's also a women's and a men's lounge where patients can relax.

"Most patients comment that it is more like a hotel [or] spa than a medical center and that they have never experienced anything medical like this," Cukier said.

What makes Elitra unique, according to Cukier, is that all services are completed at one location on the same day. Patients also get their results on the same day so they can sit down with a doctor and ask any questions they have.

Elitra's doctors only see two to three patients per day, which almost every patient takes advantage of by sitting with the doctor for at least two hours, according to Cukier. Elitra has an alliance with Mount Sinai Hospital, where they can coordinate priority scheduling and access to top specialists.

elitra health exam

The health center also partners with corporate clients in industries that include law, banking, finance, accounting, consulting, and energy, Cukier said.

"Corporations that work with us with typically cover this for their highest level employees — C-suite and/or managing director, or partners," he said.

Their patient population is split 60/40 between individuals who book with Elitra directly (60%) and senior executives whose companies pay for the program (40%), according to Cukier.

The exam is not covered by traditional health plans, but payment can be made via FSA or HSA plans and Elitra accepts the Armada plan.

SEE ALSO: Meet the 10 richest billionaires in healthcare, whose ranks include a doctor and heirs to pharmaceutical empires

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How countries around the world are embracing digital disruption in financial services

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quarterly global fintech fundingThis is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.

Fintech hubs — cities where startups, talent, and funding congregate — are proliferating globally in tandem with ongoing disruption in financial services. 

These hubs are all vying to become established fintech centers in their own right, and want to contribute to the broader financial services ecosystem of the future. Their success depends on a variety of factors, including access to funding and talent, as well as the approach of relevant regulators.

This report compiles various fintech snapshots, which together highlight the global spread of fintech, and show where governments and regulatory bodies are shaping the development of national fintech industries. Each provides an overview of the fintech industry in a particular country or state in Asia or Europe, and details what is contributing to, or hindering its further development. We also include notable fintechs in each geography, and discuss what the opportunities or challenges are for that particular domestic industry.

Here are some of the key takeaways:

  • Most countries in Europe have made some formal attempt to foster the development of domestic fintech industries, with Germany and Ireland seeing the best results so far. France, meanwhile, got off to a slow start, but that's starting to change. 
  • The Asian fintech scene took off later than in the US or Europe, but it's seen rapid growth lately, particularly in India, China, and Singapore.
  • The increasing importance of technology-enabled products and services within the financial services ecosystem means the global fintech industry isn't going anywhere. 
  • Fintech hubs will continue to proliferate, with leaders emerging in each region.
  • The future fintech landscape will be molded by regulatory bodies — national and international — as they seek to mitigate the risks, and leverage the opportunities, presented by fintech. 

 In full, the report:

  • Explores the fintech industry in six countries or states, and identifies individual fintech hubs.
  • Highlights successful fintechs in each region.
  • Outlines the challenges and opportunities each country or state faces. 
  • Gives insight into the future of the global fintech industry. 

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
Access to all future reports and daily newsletters
Forecasts of new and emerging technologies in your industry
And more!
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Purchase & download the full report from our research store

 

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Prominent Saudi critic's disappearance sends a stark reminder of the Kingdom’s brutal crackdown on dissent

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mohammed bin salman army

  • Journalist and prominent Saudi critic Jamal Khashoggi has been missing for a full week since entering the Saudi Consulate in Istanbul.
  • Khashoggi's disappearance has become an international intrigue fueling speculation of a shadowy, political murder.
  • Saudi Arabia strongly denies Turkish allegations that a special hit team flew in to kill Khashoggi and remove the body.
  • But analysts and Saudi expats say Khashoggi was likely killed to send a message about the long arm of Saudi's violent new ruler.

It's been a full week since journalist and prominent Saudi critic Jamal Khashoggi entered the Saudi consulate in Istanbul. The Saudi-insider-turned-outspoken-critic was last seen by his fiance, Hatice Cengiz, last Tuesday when he went into the consulate reportedly to obtain a legal document for his upcoming wedding.

11 hours later, she began to worry.

Khashoggi hasn't been seen since, and his disappearance has become an international intrigue fueling speculation of a shadowy, political murder.

It's unclear what happened to Khashoggi in the consulate. Turkish officials accused Saudi Arabia of killing Khashoggi, and by flying in a 15-person hit team to murder and dismember him and fly his body out in boxes.  Saudi officials vehemently denied that he was murdered and say he left the consulate, though no footage or witnesses ever saw him exit.

Jamal Khashoggi

While the details surrounding Khashoggi's disappearance begin to emerge, his story is a stark reminder of the Kingdom’s brutal crackdown on dissenters around the world. 

Since ascending to power in June 2017, Crown Prince Mohammed Bin Salman has promised to completely overhaul the Saudi economy and society with his Vision2030 plan to modernize the Kingdom. The country has made strides towards rights for Saudi women, invited culture, cinema and art back into its borders, and has pumped money into its Public Investment Fund, which it hopes will help cement its status as a major global trader. 

saudi women driving

But bold plans for modernization have often veiled the country's human rights abuses.

In November, Crown Prince Prince Mohammed detained more than 200 people, many of whom were members of the Royal Family as part of what it called an "anti-corruption campaign." Witnesses spoke of detainees being physically abused and coerced into forfeiting a reported $100 billion reportedly used to fund welfare programs and tackle the country's mounting debt.

The move was seen as a major power grab by the Crown Prince over those in the Kingdom that could potentially pose a threat to his throne.

The Crown Prince has also arrested several popular religious figures, many with large social media presence, in order to tightly control the Kingdom's religious messaging and demand loyalty from figures that have influence over the masses. 

Not even Saudi Arabia's borders have contained the Prince's consolidation of power.

In December, Saudi Arabia appeared to hold Lebanese Prime Minister Saad Hariri against his will while visiting Saudi Arabia, forcing him to announce his resignation on TV in a reported ploy to stoke tensions with rival Iran and its proxy group Hezbollah, which holds political power in Lebanon. 

Saad Al Hariri Lebanon Interview

Several human rights activists, many who campaigned for the women's right to drive and some who were held without charge, were targeted in a flurry of arrests and were quickly branded as "traitors" of the Kingdom.

A comment urging the release of the activists from Canada prompted Saudi Arabia to cut almost all ties with Ottawa in a series of actions potentially designed to signal the Kingdom's weaponized response to international condemnation. 

In recent months, vocal critics of the government, including an Amnesty International staff member and a popular Youtube personality were targeted by Saudi agents who reportedly installed spyware on their devices to track their every move.

According to Omar Abdulaziz, a Saudi national who sought political refuge in Canada, the Saudi government arrested his family and friends and threatened dire consequences unless he silenced his political broadcasts against the Kingdom. 

"I'm worried. Bad things are happening now in Saudi Arabia and no one can predict how crazy they'll get," he told Business Insider in August. 

saudi omar abdulaziz

Khashoggi, a Washington Post contributor who at one point advised senior officials in the Saudi government had often spoken out against the Crown Prince's controversial policies and ardent consolidation of power.

In August, Khashoggi said he was "convinced" that the Saudi Arabian leadership was out to kill him. 

"It is part of their terrorism against their citizens," a friend of Khashoggi said in protest outside the Saudi embassy in Istanbul on Monday. 

Ghanem al-Dosary, a Saudi human rights activist living in London told the New York Times that Khashoggi's disappearance was aimed at reminding Saudi citizens of the Kingdom's tight grip.

“It’s a message, very clear, that our hands can reach you wherever you are.”

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Search for vanished Saudi critic takes bizarre turn with missing video, murder allegations, and switching stories

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jamal khashoggi enter saudi embassy

  • Saudi critic and journalist Jamal Khashoggi vanished after visiting the Saudi embassy in Istanbul last week.
  • Surveillance camera footage of movements in the Saudi consulate has reportedly vanished. It's not clear what was in it.
  • Local employees were also asked to take a vacation the day Khashoggi visited the consulate, Arab media reported.
  • Turkish media also identified 15 suspects in the case, who it says arrived in Istanbul the day Khashoggi disappeared and returned to Riyadh shortly after.
  • Turkish officials said they will search the Saudi consulate, but have appeared to soften their tone and refused to attribute blame to Saudi Arabia.

Surveillance camera footage of the Saudi consulate in Istanbul has mysteriously disappeared, Turkish authorities said, as investigators continue to look for Jamal Khashoggi, the Saudi journalist and critic who vanished after entering the building.

Officials are also looking for a black van with diplomatic number plates that was seen leaving the Saudi consulate about two hours after Khashoggi entered, The Guardian reported, citing Turkish authorities.

It left alongside five other cars, but authorities are focusing on one particular vehicle with blacked out windows and believe that it was carrying Khashoggi's body, The Guardian said.

Turkish TV on Wednesday morning aired footage of the van in question leaving the consulate for the consul's house, according to the Associated Press.

It's not entirely clear what the surveillance footage contained. When asked for video footage on Khashoggi, Saudi officials reportedly told Sen. Bob Corker that they "only livestream their tapes."

jamal khashoggi

Khashoggi, a prominent Saudi critic who wrote columns for The Washington Post, disappeared after visiting the Saudi consulate in Istanbul on October 2.

The 59-year-old, who had been living in self-imposed exile in the US for the past year and said he feared for his life, entered the consulate to obtain documents to finalize his divorce. 

His fiancée said she waited outside the embassy for at least 11 hours and never saw him come out.

saudi consulate istanbul

Local employees abruptly asked to take the day off

News of the missing surveillance footage comes as Arab media reported that the Saudi consulate asked its 28 locally-hired employees to take the day off on October 2, the day Khashoggi disappeared.

An unnamed Turkish security source told the Middle East Eye: "The reason given to the Turkish employees to take the day off was there was an important diplomatic meeting."

Consulate employees were ordered to wear voice recorders and cameras in the days following Khashoggi's disappearance, and the locks and keys to a few doors in the compound were changed, the Middle East Eye reported, citing Turkey's Hurriyet newspaper.

Riyadh has vehemently denied allegations that Khashoggi was murdered, and insisted that he left the consulate shortly after he entered. Crown Prince Mohammed bin Salman told Bloomberg last week that Turkey was welcome to search the consulate, adding: "We have nothing to hide."

The Turkish foreign ministry said on Tuesday that it would search the premises, and that Saudi officials have agreed to cooperate, the Daily Sabah reported. It's not clear when the search will take place.

jamal khashoggi protester

Turkish media identifies 15 suspects

On Tuesday, Turkey's pro-government Daily Sabah newspaper also published the photos and identities of what it said was a 15-member intelligence team from Saudi Arabia involved in Khashoggi's disappearance.

All of them arrived at Istanbul's Ataturk airport on October 2 — the day Khashoggi entered the consulate an disappeared — and left the country at different times, Sabah reported, showing photos taken at passport control. It did not say how it got hold of the identities and footage.

Two corporate jets rented from a company often used by the Saudi government arrived in Istanbul that day and left separately that evening, The Guardian reported. One left for Cairo and the other flew to Dubai, but flight tracking records showed that they ultimately landed in Riyadh.

Turkish investigators believe the surveillance footage from inside the consulate was on one of those jets, The Guardian said.

Sabah's report corresponded to Reuters' report earlier this week, citing a Turkish security official, that said that a group of 15 Saudi nationals arrived in Istanbul, entered the Saudi consulate, and left the country later.

Turkey softens its tone

Earlier this week Turkish authorities told the Associated Press that Khashoggi's disappearance was "a preplanned murder."

But the country, which has deep trade ties with Saudi Arabia, has appeared to climb down from the statement. Yasin Aktay, an adviser to Turkish President Recep Tayyip Erdogan and friend of Khashoggi, said according to The Guardian: "The Saudi state is not blamed here."

Earlier this week Aktay said, according to Reuters: "My sense is that he has been killed... in the consulate."

Erdogan on Monday asked Saudi Arabia to prove its claims that Khashoggi left the consulate, Reuters reported.

erdogan

International concern

Countries including the UK, US, and Canada have expressed concerns and called on Saudi for more information

On Tuesday, US Secretary of State Mike Pompeo said his department called on Saudi Arabia to "support a thorough investigation ... and to be transparent about the results."

But State Department spokeswoman Heather Nauert added, according to Reuters: "We don't know what has happened to him. We don't have any information on that. We don't want to make any judgments about what happened."

Jeremy Hunt, the UK Foreign Secretary, tweeted on Tuesday that he had asked the Saudi ambassador to Britain "to seek urgent answers" over Khashoggi. He added: "If media reports prove correct, we will treat the incident seriously — friendships depend on shared values."

The UN also said Khashoggi's disappearance was "of serious concern," called on Saudi and Turkish authorities to conduct a "prompt and impartial investigation" into the "apparent enforced disappearance."

UN human rights spokeswoman Ravina Shamdasani told reporters on Tuesday, according to Reuters: "If reports of his death and the extraordinary circumstances leading up to it are true, this is truly shocking."

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Amazon built an AI to hire people, but reportedly had to shut it down because it was discriminating against women

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Jeff Bezos

  • Amazon tried building an AI tool to help with recruiting but it showed a bias against women, Reuters reports.
  • Engineers found the AI was unfavourable towards female candidates because it had combed through male-dominated resumes to accrue its data.
  • Amazon reportedly abandoned the project at the beginning of 2017.

Amazon worked on building an AI to help with hiring people, but the plans backfired when it discovered the system discriminated against women, Reuters reports.

Citing five sources, Reuters said Amazon set up an engineering team in Edinburgh, Scotland in 2014 to find a way to automate its recruitment.

They created 500 computer models to trawl through past candidates' resumes and pick up on around 50,000 key terms. The system would crawl the web to recommend candidates.

"They literally wanted it to be an engine where I'm going to give you 100 resumes, it will spit out the top five, and we'll hire those," one source told Reuters.

A year later, however, the engineers noticed something troubling about their engine — it didn't like women. This was apparently because the AI combed through predominantly male resumes submitted to Amazon over a 10-year period to accrue data about who to hire.

Consequently, the AI concluded that men were preferable. It downgraded resumes containing the words "women's," and filtered out candidates who'd attended two women's only colleges.

Amazon's engineers tweaked the system to remedy these particular forms of bias, but couldn't be sure the AI wouldn't find new ways to unfairly discriminate against candidates.

Gender bias was not the only problem, Reuters' sources said. The computer programs also spat out candidates who were unqualified for the position.

Remedying algorithmic bias is a thorny issue, because algorithms can pick up on unconscious human bias. In 2016, ProPublica found a risk-assessment software used to forecast which criminals are most likely to reoffend exhibited racial bias against black people. Over-reliance on AI for things like recruitment, credit-scoring, and parole judgements have also created issues in the past.

Amazon reportedly abandoned the AI recruitment project by the beginning of last year after executives lost faith in it. Reuters' sources said that Amazon recruiters looked at recommendations generated by the AI, but never relied solely on its judgement.

Amazon declined to comment when approached by Business Insider, but said it is committed to workplace diversity and equality.

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Trump and China look headed for a double-barreled trade and currency war with neither backing down

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trump xi trade war china us

  • China hit out at President Donald Trump on Tuesday, accusing him of "bullying" over his aggressive tactics in the trade conflict between the two nations.
  • It warned, however, that it was ready to "rise up" to an escalated trade war.
  • "This unyielding nation suffered foreign bullying for many times in history, but never succumbed to it even in the most difficult conditions," Commerce Minister Zhong Shan said.
  • Separately, US Treasury Secretary Steven Mnuchin said his department continued to monitor China's actions regarding its currency, the renminbi.

China's government has hit back at the Trump administration, accusing the US president of "bullying" over his aggressive tactics in the trade conflict between the two nations and saying it will "rise up" should things escalate further.

"China doesn't want a trade war, but would rise up to it should it break out," Zhong Shan, China's minister for commerce said Tuesday in a statement.

So far, the Trump administration has placed tariffs on $250 billion worth of Chinese goods, affecting more than 5,000 products. President Donald Trump, however, has said he is willing to "go to 500"— a colloquial term for placing tariffs on all US imports from China.

What was initially seen as an empty threat is now viewed by many observers as a genuine possibility after the latest round of tariffs were announced in late September. Zhong said such threats would not lead China to back down and offer the US concessions.

"There is a view in the US that so long as the US keeps increasing tariffs, China will back down," he said. "They don't know the history and culture of China.

"This unyielding nation suffered foreign bullying for many times in history, but never succumbed to it even in the most difficult conditions," he continued.

"The US should not underestimate China's resolve and will."

Zhong's comments came just a few hours after Trump again accused China of taking advantage of the US over trade.

"We can't have a one-way street," Trump said Tuesday afternoon during a press event held to discuss the resignation of Nikki Haley as the US ambassador to the UN.

"It's got to be a two-way street," he told reporters. "It's been a one-way street for 25 years. We've got to make it a two-way street. We've got to benefit also."

Alongside increasing tariffs, communications between the two sides have become more and more strained in recent weeks. China in September called off planned talks between midlevel officials, and this week Secretary of State Mike Pompeo exchanged displeased words with Chinese Foreign Minister Wang Yi during a trip to Beijing.

"Recently, as the US side has been constantly escalating trade friction toward China, it has also adopted a series of actions on the Taiwan issue that harm China's rights and interests and has made groundless criticism of China's domestic and foreign policies," Wang said at a press conference.

"We demand that the US side stop this kind of mistaken action."

Pompeo hit back, saying the US had "great concerns about the actions that China has taken."

A currency war brewing?

Away from the escalating tensions over trade, the US Treasury has shown new concern about China's devaluation of the renminbi, an action it believes Beijing is using to strengthen its hand by making Chinese goods cheaper.

"As we look at trade issues there is no question that we want to make sure China is not doing competitive devaluations,"Treasury Secretary Steven Mnuchin said in an interview with the Financial Times published Wednesday.

"We are going to absolutely want to make sure that as part of any trade understanding we come to that currency has to be part of that."

Trump has frequently criticized China for his belief that Beijing is artificially weakening its currency to make Chinese exports more competitive, something he believes China is doing to hurt the US economy.

In August, he called Beijing a "currency manipulator."

SEE ALSO: JPMorgan is now forecasting tariffs on all trade between China and the US — and it could cause havoc for Chinese stocks

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Howard Marks made billions piling into the market at the depths of the financial crisis — here's why he's continuing to buy now, and what it would take for him to stop

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  • Howard Marks, the co-founder and co-chairman of $122 billion Oaktree Capital, made a fortune by loading up on distressed corporate debt during the depths of the financial crisis.
  • In an exclusive interview with Business Insider, Marks explains how his overall investment philosophy and views on market cycles enabled him to make that legendary trade.
  • Marks also explains why he's continuing to buy more every day, and lays out the scenario that would prompt him to get more defensive.

Back in late 2008, in the deepest throes of the financial crisis, everyone in the market was running scared.

Not Howard Marks.

As co-founder and co-chairman of Oaktree Capital, which currently oversees $122 billion, Marks smelled opportunity.

He and his partner, Bruce Karsh, came up with a daring plan — one that would fly in the face of investors who refused to touch the market with a 10-foot pole. They were going to start buying cheap assets. Billions of dollars worth.

They began purchasing distressed corporate debt at a clip of about $650 million a week, something they continued throughout the last 15 weeks of the year, Marks told Business Insider in an exclusive interview. When all was said and done, Marks and Karsh had amassed a whopping $10 billion position.

Their approach proved prudent — and wildly profitable. That debt rebounded, and the trade made about $6 billion for Oaktree investors and $1.5 billion for Marks, Karsh, and their partners, according to a New York Times report.

However, summarizing the trade so neatly hardly does it justice. At the time, it was a massive risk for Marks and his associates to make a wager of that size, considering the dire market environment.

Marks and his team did loads of diligence around the value of the debt they were buying, and saw that it had considerable upside potential. But what ultimately sold him on the trade was how overwhelmingly negative sentiment was all across the market.

He recalls a conversation he had with a chief investment officer. Every time he posed a negative assumption, the CIO would ask about an even worse scenario.

"I could not propose a scenario negative enough to satisfy her," Marks told Business Insider.

That signaled to Marks that the market cycle was completely bottomed out, and that it was time to start buying.

"Psychology was absolutely as negative as it could’ve been," he said. "When you can’t come up with a scenario negative enough on the downside, you know that pessimism is rampant. That’s important. It really exemplified our strategy at its best."

It's this investment strategy — assessing where we are in the market cycle, and investing accordingly — that's the focal point of Marks' new book, "Mastering the Market Cycle," which was released on October 2.

Simply put, when emotions are riding high at either extreme, that's when it's best to take immediate action.

If confidence is oozing out of investor pores and risk-taking is abundant, it might be time to get defensive. And if nobody can fathom conditions getting any worse — like in late 2008 — perhaps buying is the right move.

It certainly was for Marks.

Why Marks is continuing to buy right now

It's been well-established that Marks made a career-defining call back in 2008. But what is he doing right now?

"We’re adding to positions," he told Business Insider. "We’re buying everyday. We’re endeavoring to be fully invested, but with caution."

This may seem surprising, considering many experts across Wall Street have been calling for an imminent market collapse on a seemingly weekly basis.

We’re buying everyday. We’re endeavoring to be fully invested, but with caution.

But Marks doesn't see it that way. In his mind, conditions aren't overstretched to a degree that requires extreme defensiveness — at least not yet.

"The future is not so bad and prices are not so high that you should be in cash," he said. "On the other hand, I don’t think the prices are so low, and the outlook is so good, that you should be aggressive."

His decision to keep buying is informed by what he refers to as his internal investment speedometer. He knows what his normal position is, and adjusts how deeply he's invested based on market conditions.

Marks said every investor should develop a baseline like this, based on such factors as age, financial position, plans, aspirations, and employment. Once that's established, it becomes much easier to tweak risk-taking behavior as market sentiment gyrates.

With that said, Marks acknowledges that conditions are edging ever-closer to overoptimism.

He explained: "When you have a lot of optimism, not much risk aversion, and a lot of money in the hands of eager buyers, what are you going to get? High prices, high risk, and low perspective returns. We have those things today."

What could push Marks into defensive mode

Those last comments beg the question: What would have to transpire for Marks to shift into a fully defensive mode?

He says it would take more risk-embracing behavior — the kind of confidence that prompts investors to blindly continue piling into expensive assets.

"The main thing for me would be an increase in optimism," Marks said. "If I see an upturn in optimism, pushing prices up even further, that would be important."

The main thing for me would be an increase in optimism ... that would be important.

He continued: "If rates go up a great deal more, and if inflation catches on and starts accelerating, and that necessitates the Fed raising rates even more, that would be tough for the economy, and certainly tough on leveraged companies."

Marks' view is interesting in the sense that it flies in the face of an increasingly loud chorus of bears across Wall Street. To hear others tell it, sentiment is already far too overextended, and a reckoning is imminent.

In the end, Marks' outlook is one that should lend encouragement to other traders who aren't yet ready to throw in the towel on this market cycle. He literally wrote the book on the matter, and he's saying the coast is still relatively clear.

It's hard to argue with that.

SEE ALSO: The world's biggest stock bear predicts 'immediate and severe consequences' for the record-setting market — and explains why $20 trillion will be wiped from stocks

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15 common misconceptions and surprising realities about dementia and Alzheimer's disease

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sad old person

There are about 50 million people in the world living with dementia. It's the umbrella term given to the symptoms caused by various diseases — most commonly Alzheimer's. This is expected to go up to 152 million in 2050, according to Alzheimer's Research UK.

Despite the massive impact dementia has on the economy and people's livelihoods, there are still many misconceptions around it. There are also some facts that still surprise people. 

We spoke to Alzheimer's Research UK to find out what people normally get wrong, and what they often don't know, about dementia. 

SEE ALSO: People can seem more racist as they get older, but it's not simply a case of 'being from a different time'

READ MORE: Herpes may play a role in developing Alzheimer's, a new study suggests — reigniting a controversial theory about what causes the disease

1. Alzheimer's disease and dementia are not the same thing

Dementia is a term used for symptoms like confusion, memory loss, mood changes, and personality changes. There are a whole range of conditions that can cause dementia, not just Alzheimer's. The most common are Alzheimer's Disease, dementia with Lewy bodies, vascular dementia and Frontotemporal dementia.

"Sometimes people will say to me, oh well she has Alzheimer's disease, but she doesn't have dementia... But really, if you have Alzheimer's disease and you're showing symptoms, then you have dementia," said Laura Phipps, the head of communications and engagement at Alzheimer's Research UK. "Dementia is just a word for the symptoms."



2. People react differently to the words

Although dementia and Alzheimer's are often confused, people tend to have different reactions to hearing each word.

"When you ask them to think about Alzheimer's disease, they will put that in with other physical health conditions, like heart disease, stroke, cancer, diabetes," Phipps said. "And when you ask them to think about dementia, they don't know what to do with it, and they tend to put it in with things like age and mental health."

So even though dementia is caused by illnesses like Alzheimer's, the word itself is conflated with being more of a mental disorder, than something caused by a physical disease.



3. Dementia isn't an inevitable part of getting older

A common misconception is that you get a bit forgetful as you get older, so dementia falls into that as an inevitability that just happens to most people.

"They'll say, 'oh yeah my grandma had dementia but she was very old,' so it's almost followed by an excuse that it was OK because they were old," Phipps said. "And so I think that drives this kind of view in society that the diseases that cause dementia are not that important because there's not much you can do about them."

But this isn't true. Dementia is caused by diseases. People understand cancer is a disease, that you shouldn't have it and it's unfair, Phipps said, but that's not yet universally accepted by people when it comes to dementia.



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