Your smartphone is teaming up with stores that want to give you a little something just for stopping by, and with manufacturers who want to give you an incentive to examine their merchandise.
When Isra Hashmi goes shopping, she keeps her phone at the ready so she can use a mobile check-in app called Shopkick that rewards her for simply walking into a store.
She earns points that can be redeemed for gift cards, merchandise and other goodies, plus she might receive exclusive coupons.
"You don't have to make a purchase to earn points, but if you do make a purchase, you often get in-store deals that can be a nice savings," says Hashmi, the Boston-based author of The Frugalette lifestyle blog.
'Tis the season for check-in apps?
During last year's holiday shopping season, a majority of adult cellphone users walked into stores, reached into their pockets and pulled out their phones.
At that time, the most popular reason, according to a Pew Internet survey, was to call a friend for advice before making a purchase. Others used their phones to look up online reviews or do price comparisons.
But this year, many of those same cellphone-wielding shoppers will likely turn to Shopkick and other rewards check-in apps, says Marilyn Prosch, an associate professor of information systems at the University of Arizona's W.P. Carey School of Business.
"In a sense, (check-in apps) are the ultimate personalization of targeted advertising, delivering the savings while you are literally in the store or close by," says Prosch, who sees mobile check-in apps as the next generation of coupon circulars and in-store promotions.
So far, the apps have proved quite popular with shoppers. In just two years, Palo Alto, Calif.-based Shopkick has grown to more than 4 million registered users. There are a number of competitors, include CheckPoints, EasyShift and WeReward. All can be downloaded for free.
How do the apps work?
Each check-in app works a little differently, but there are some basics that are universal.
- Shoppers need to turn on the app when they enter the store.
- Rewards are based on specific activities that can range from simply walking into the store to picking up and scanning a particular item's UPC barcode with your phone's camera.
- The apps' rewards points may be redeemed for gift cards, frequent-flier miles, online cash, electronic gadgets or even charitable donations made in your name.
- While you don't need to make a purchase to get value from these apps, shoppers who buy something often receive in-store promotions in the form of electronic coupons.
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