For years, businesses of all sizes have known the key to driving sales is having a website. But in 2011, consumers were spending more time on mobile devices than PCs. And by the end of 2013, more people will use mobile devices than desktops to access the Web. This means small businesses without a mobile-friendly site may stand to frustrate potential customers – but startup LocalVox may have a solution.
Plenty of small and local businesses are tight on funds and can’t hire a mobile app developer to create a mobile-friendly site. That’s why LocalVox, a local online marketing solution for small and medium businesses, released its Mobile Website Builder. The wizard allows local businesses to quickly build their own mobile site, complete with built-in solutions for local marketing efforts.
According to LocalVox, 95 percent of local business websites aren’t optimized for viewing on mobile devices. What’s more: 60 percent of local businesses sites don’t even include a telephone number. Over the next year, it’s estimated that 20 percent of these companies will build mobile sites, adding one million mobile-optimized websites to the digital space.
LocalVox’s solution aims to take the headache out of creating a mobile site – companies simply pick two colors, and their location, phone, events, announcements, and deals are automatically pulled from the LocalVox marketing platform. The template allows local businesses to spotlight their phone number and directions. It prioritizes locations near consumers and offers deals and events to drive them to action, while email subscriptions and social media campaigns tie the marketing efforts together.
The solution implements with LocalVox’s existing all-in-one marketing platform, which allows local businesses to ramp up email, social media, and SEO efforts while targeting local directories for increased visibility.
As consumers continually turn to mobile devices to conduct searches and browse the Web, businesses without mobile-optimized sites may fall behind. LocalVox’s solution offers an easy way for businesses to keep up.
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