These are the most unforgettable Super Bowl commercials of all time

• Every year, several brands attempt to outwit one another with their Super Bowlcommercials.
• But some ads have left an indelible impression on their audiences, carving a space out for themselves in the list of the most unforgettable Super Bowl commercials of all time.
• Here's our list, featuring iconic Super Bowl ads from Apple and Amazon, to Pepsi and Wendy's.

This Super Bowl Sunday, the Los Angeles Rams will take on the New England Patriots, and both teams will have their eyes set on the Lombardi trophy.

But off the field, there will be another battle on your TV screens, as brands attempt to outwit one another with their  Super Bowl commercials.

While the 2019 ad winner is yet to be crowned (here are the brand winners and losers of Super Bowl 2018), it's as good as a time as ever to take a walk down memory lane. Whether heartwarming or funny, sad or downright weird, these commercials left an indelible impression on their audiences.

Here are 12 of the most unforgettable Super Bowl commercials of all time, in no particular order. 

Apple's "1984"

Apple's much-hailed yet very bizarre commercial from 1984 was technically the very first viral ad —making Super Bowl commercials a true phenomena. 

The ad aired only once, but was replayed on news channels across the world for weeks, and contributed to the sale of about $150 million worth of Macintoshes in barely three months.

Talk about a return on investment. 

Watch it below:

Always' "Like a girl"

By recasting a phrase often used as an insult as an empowering message, the award-winning Procter and Gamble spot won hearts everywhere. 

Although a continuation of a campaign that began the previous summer, the spot stood out among a sea of hyper-masculine ads, and won heaps of praise for changing the conversation about what it means to run, throw and do pretty much anything "like a girl."

P&G is continuing to tread on the path of taking stands on important issues, with its Gillette "We Believe" ad being the latest example.

Watch it below:

Doritos "Live the Flavor"

More groundbreaking from an innovation, rather than an audience perspective, this 2007 spot was the first ever crowdsourced Super Bowl spot.

It let Doritos cut down on costs while simultaneously engaging some of its most loyal customers.

Watch it below: