- Turkish Airlines has a new six-minute video made by Ridley Scott and used a 30-second ad to promote it during the Super Bowl.
- Viewers were confused after it aired because the 30-second ad didn't get any context around the longer film.
- The full six-minute video is on the brand's social platforms.
Turkish Airlines aired a 30-second ad for a new branded film -- but people are confused what the ad is about.
The international airline debuted a trailer during the first quarter of the Super Bowl that promotes a six-minute film directed by Ridley Scott. The spot shows a woman running through the airport going through a cat-and-mouse chase with someone on the phone. The spot prompts people to go to the brand's website to watch the full six-minute film.
Turkish Airlines has since posted the full spot on its social accounts:
Immediately after airing, people tweeted that they were either confused about what the ad was about since the ad only shows a confusing clip of the entire ad.
I’m still trying to figure out the Turkish Airlines Movie thing from the pregame... it confused me all day ! https://t.co/05CJyrayXf
— James Radecki (@JamesRadecki32) February 4, 2019
I can't lie, I don't really understand this from a media perspective, what is the message?
— BobbyPez (@bobbypezcado) February 4, 2019
That Turkish Airlines spot was totally forgettable. What a waste of budget.
— Jack Appleby (@JuiceboxCA) February 3, 2019
Turkish airlines was a commercial for another really long commercial!!
— 好朋友 (@CoIntelAm) February 4, 2019
And it was nothing like his iconic Apple ad
— Ryan Metzger (@FilmLover85) February 4, 2019
And it was nothing like his iconic Apple ad
— Ryan Metzger (@FilmLover85) February 4, 2019
SEE ALSO: Here's the full list of all the Super Bowl commercials we know about
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