• VPX, a Florida-based sports nutrition company, released a new rosé-flavored energy drink on February 15.
• With its new "Frose Rosé", VPX subsidiary Bang Energy aims to appeal to millenials and wine enthusiasts.
• Each 16-ounce can contains 300 milligrams of caffeine, which the company says amounts to more caffeine than is found in three cups of coffee.
• You can get your hands on a 12-pack of the Frose Rosé energy drinks for $25.99 from the Vitamin Shoppe and for $31.99 from the VPX website.

From candy and ice cream to salad dressing and vodka, it seems like nearly every food and drink product on the market is now available in rosé flavor.

Now, VPX, a Florida-based sports nutrition company, has released an energy drink that tastes of the pink beverage, tapping into a market that doesn't appear to have otherwise embraced the popular drink.

With its new "Frose Rosé," a non-alcoholic "potent brain and body-rocking fuel" released on February 15, VPX subsidiary Bang Energy aims to appeal to millennials and wine enthusiasts.

While regular, alcoholic rosé might make you feel more relaxed, Bang Energy claims its Frose Rosé will boost your energy levels. Even the exterior of the cans exude energy with their bright pink and purple decals. Each 16-ounce can contains 300 milligrams of caffeine, which the company says amounts to more caffeine than is found in three cups of coffee (though it doesn't specify what kind of coffee or the size of the cup).

According to VPX's website, Bang Energy drinks are sugar free, and feature energy-producing ingredients such as "Creatine, Caffeine, and BCAAs (Branched Chain Amino Acids)."

Read more: Trader Joe's is selling pink rosé salad dressing with a 'slightly floral' flavor

Bang has previously produced flavors with names such as "Star Blast,""Bangster Berry," and "Rainbow Unicorn," so it's no surprise that the company has gotten creative with its latest flavor.

You can get your hands on a 12-pack of the Frose Rosé energy drinks for $25.99 from the Vitamin Shoppe and for $31.99 from the VPX website.

Representatives for VPX did not immediately respond to INSIDER's request for comment.

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