- McDonald's claims that the Filet-O-Fish sandwich is the most popular menu item during March.
- The company says it sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month.
- The month of March coincides with Lent, the 40-day religious event during which participating Catholics don't eat meat from land animals on Fridays — many eat seafood instead.
McDonald's claims that the Filet-O-Fish sandwich is the most popular menu item during March, and that the company sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month.
Why? March lines up with Lent, the 40-day-long religious event during which participating Catholics and Christians don't eat meat on Fridays.
EDITOR'S NOTE: This video was originally published on March 1, 2017.