Customer surveys come in all shapes in sizes. Some websites pay you to take them (the slimiest of web properties), while some companies use them for truly thoughtful and meticulous feedback and opinion gathering. But with the advent of cheap and easy survey and social media tools, there has been an influx of companies reaching out to their customers to get their customers feedback. With so much surveying activity in motion, the question has to be asked…are customers absolutely burnt out on surveying?
The folks at Zendesk have put out a visual study about Opinion Burn Out. The results remained interesting though, as it is estimated that American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.
Most respondents complain about the general inconvenience that surveys cause, including that they are often too busy, or the survey is too long, and that surveys traditionally ask too many personal questions. The visual study wasn't all critical, it breaks down a series of potential ways to make your survey more engaging. Some of the highlights include making your survey shorter, offer incentives and use more engaging language. Here's how customer survey interest breaks down:
Infographic by Zendesk
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