Augmented Reality (AR) has grown in popularity over the last twelve months.
More and more people own smartphones and startups like Blipper have launched more sophisticated campaigns as a result.
There have been a number of campaigns, ideas and projects that have been realized thanks to this new technology. We look at 12 of the best from this year.
Volkswagen
To promote its electric Golf to people in Hong Kong, Volkswagen created this electric café which showed how little energy it used. Instead of just telling them about it, they let participants find out for themselves through AR games and infographics.
Goertz
Basically making shopping more fun and accessible, Goertz in Germany created this Microsoft Kinect- powered installation that let people try out shoes in real-time. The point was to allow people to see what the shoes would look like so if they liked them, they could purchase them directly.
Starbucks
To celebrate Valentine’s Day, Starbucks created this AR campaign that turned themed cups into an animation. Users could also send a message to their loved ones, as well as include a Starbucks card eGift to purchase something in-store.
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