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2 dead, suspect in custody after shooting in Kroger grocery store outside Louisville, Kentucky

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kroger kentucky

  • Two people are dead and a suspect is in custody after a shooting at a Kroger grocery store outside Louisville, Kentucky, police said Wednesday afternoon.
  • Kroger told Business Insider in a statement that the company is cooperating with the police investigation, and that the store will be closed until the investigation is over.

Two people are dead and a suspect is in custody after a shooting inside a Kroger grocery store in Jeffersontown, Kentucky, on the outskirts of Louisville, on Wednesday afternoon, police said.

Authorities said the gunman entered the store and opened fire on one man, then exited to the parking lot where he gunned down one woman, local CBS affiliate WLKY reported. Both the man and the woman died at the scene.

The shooter then exchanged gunfire with a civilian in the parking lot, though neither were injured.

Dispatchers received the initial report of shots fired around 2:54 p.m. local time, with reports of "multiple injuries,"the Courier Journal reported, adding that emergency responders were on the scene.

Kroger told Business Insider in a statement that the company is cooperating with the police investigation, and that the store will be closed until the investigation is over.

"We are shocked and saddened by the shooting incident that occurred around 2:30 pm today," the statement said. "Thanks to the quick response of the local police department, the suspect was apprehended and our store is secure."

Kate Taylor contributed reporting.

This is a developing story. Check back for updates.

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You're probably not cleaning your carpet enough and it could be ruining your floors

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cleaning carpet

  • Though cleaning rugs can often be pretty straightforward, cleaning carpet is a little bit more perplexing.
  • You want to make sure you're cleaning your carpeting effectively to keep it looking and feeling nice and extend the lifespan of the carpeting.
  • There are tons of potential pitfalls when it comes to carpet cleaning, however, so making sure you're using the right techniques for your carpet, the proper cleaning materials, and cleaning it regularly enough are all important places to start.

If you have wood floors, you probably know how to get them clean — a quick sweep and mop will do. But things can get more complicated when it comes to carpet.

Knowing how to get your carpet clean is important for the look and feel of it, of course, but it's also really important to understand how to do it in the best way.

"To have you carpet truly clean, it must be deep cleaned,"Dean Davies, a professional carpet & rug cleaning specialist at Fantastic Services, told INSIDER. "Deep carpet cleaning means having it stain treated and steam cleaned with the right cleaning machines. Your two options are to rent a carpet cleaning machine and do the work yourself or book a professional carpet cleaning service."

Surface-level cleaning just doesn't quite cut it

Vacuuming

Since you're not going to deep clean your carpet as regularly as you clean the rest of your house, surface-leveling cleaning is still important, but if you're solely relying on it, your carpet isn't getting as clean as it should.

"It is advisable to vacuum your carpets at least once a week, more often if you have pets or children," Davies said. "To keep your rugs and carpets fresh and prolong their life, I'd advise to have them professionally deep cleaned once every half to one year."

If you're not convinced that that sort of frequency is necessary, it's also important to note that company warranties can have stipulations in the agreements about how often they're cleaned.

"Many carpet manufacturers will void the warranty unless you can show receipts for having your carpets professionally cleaned every 18 months or so,"Donna Smallin Kuper, a certified house cleaning technician and the author of "Clear the Clutter, Find Happiness," told INSIDER. "Also, there are a lot of ways you can permanently damage a carpet if you don't know how to clean it properly."

If you're going to have your carpets professionally cleaned, knowing what sorts of things you might want to look for when determining who to hire is very important

friends monica cleaning

"When choosing a professional to get the carpet truly clean, it takes three critical components,"Jotham Hatch, a cleaning expert and Chem-Dry's training director, told INSIDER. "The first is adequate equipment. The equipment must be able to deliver heated cleaning solution, scrubbing action, and extraction. There are countless styles of carpet cleaning equipment. Not all of them provide all three attributes.

"The second component to getting the carpet truly clean is proper cleaning solution. Choose a cleaning solution that will not leave a soapy residue and that has a safe pH. Many cleaners will use lots of soap that clean well but leave a soapy residue that cause the carpet to re-soil quickly or they may have a very aggressive cleaner that leaves the carpet with dangerous residues that could cause skin irritations. The third component to getting the carpet truly clean is the technician. Choose someone who has been trained and certified."

What sorts of cleaning products might be best for the job can also depend upon the material from which your carpeting is made

"Depending on the material your carpet is made of, different cleaning solution and cleaning method should be applied," Davies said. "For example, carpets made of synthetic materials such as polyester, are more durable and stains are easier to remove. On the other hand, carpets made of natural fibers such as wool are more gentle, so using harsh cleaning solutions is not advisable."

If you're attempting to clean your carpet yourself using way too much product or water can be a really big problem

"The cleaning products should be rinsed from the carpet but over-wetting the carpet in an attempt to rinse away the cleaner is a major concern," Hatch said. "You should be able to rinse the carpet thoroughly and still have the carpet dry in just a few hours. It's not uncommon to use far too much cleaning chemical which requires more rinsing and thus extends the dry time beyond a few hours. In the end, it's a balance between using the right amount cleaning chemical, agitating it and rinsing properly."

And though it can be tempting to try to scrub a stain out of the carpet, to make sure that you're doing everything you can to remove the stain, it actually might be doing much more harm than good.

"Never rub a stain on your carpet — always blot," Smallin Kuper said. "Rubbing can destroy the carpet fibers. Also, when blotting, blot from the outside of the stain inwards to avoid spreading it. Use only clean white towels to prevent any dye from the towel being transferred to the carpet."

Also, it's best to attempt to remove a stain as soon as you see one. Waiting means that you may not actually be able to remove it easily or that removing it might require you to use things that could damage your carpet, Davies said.

Doing your research when it comes to professional cleaning companies or while determining what you need to do in order to clean your carpet effectively without doing much damage, is the best way to go about it.

For more great stories, head to INSIDER's homepage.

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9 ways to support a partner who is working on their sobriety

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men talking couple steps discussion conversation serious

When someone you love is working on their sobriety, it can be difficult to figure out the best way to support your partner while still maintaining a healthy relationship with them in a way that helps them on their journey. 

Here are some ways you can help to support your partner as they work on their sobriety — even if you're not sober yourself.

Create an open line of communication.

"Although specific topics related to your partner's recovery may not always be easy to discuss, with patience and consistency, you will settle into a rhythm that feels natural for you both," Rebecca Capp, licensed marriage and family therapist, wellness coach, and addictive behaviors treatment specialist, told INSIDER. 

She adds that it's important to establish open lines of communication because it reflects that you genuinely care about your partner and want to understand them to the best of your ability. 

 

 



Pay attention to what triggers your partner.

Dr. Kevin Gilliland, clinical psychologist and executive director of Innovation360,  told INSIDER that a great way to help your partner work on their sobriety is by helping them to avoid their drinking triggers.  

Some might be more vulnerable to relapse during good times or bad times. Others may struggle with evenings or during special occasions. 

"When you know those answers, you should occasionally check with them and see how they are doing," said Dr. Gilliland. 

 



Don't let their recovery be the sole focus of your relationship.

When someone is living a sober life, every day can be a challenge. Because of that, it can be easy to make sobriety the focus of your relationship.

However, that is not a healthy way to live, Dr. Gilliland told INSIDER. Sobriety shouldn't be your partner or your relationship's sole identity. 

"You are in relationships for a lot of reasons," he added. "Enjoy those, grow in those, and talk about those."



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The coffee chain once purchased by Michael Avenatti and Patrick Dempsey is finally, truly dead

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Michael Avenatti

  • Global Baristas, the parent company of the Tully's coffee chain that was founded by Michael Avenatti, agreed to never again use the Tully's name.  
  • After months of legal back-and-forth, Keurig Green Mountain and Global Baristas have entered a permanent injunction that prevents Global Baristas from using any Tully's trademarks or related names. 
  • With all Tully's locations closing earlier this year, this represents the final death of the coffee chain, which was acquired by Avanetti and actor Patrick Dempsey in 2013 and closed all locations earlier this year.
  • "I had practically nothing to do with the case and sold the company for nearly $28 million a long time ago," Avenatti said in an email to Business Insider on Wednesday. "The company agreed to not to use the marks because they didn't care to use the marks again."

Tully's coffee chain — once acquired by attorney Michael Avenatti and "Grey's Anatomy" star Patrick Dempsey — is officially dead. 

Five years after Global Baristas purchased roughly 40 Tully's locations, the company has agreed to never operate a coffee chain, or any other food or beverage business, under the name again. 

After months of legal back-and-forth, Keurig Green Mountain and Global Baristas entered a permanent injunction in late September that prevents Global Baristas from using any Tully's trademarks or related names. The injunction follows a January complaint in which Keurig Green Mountain demanded that Global Baristas stop using the brand, alleging that the company failed to pay $500,000 in licensing fees for 2016 and 2017.

Keurig Green Mountain, which owns the Tully's brand and wholesale business, will continue to sell Tully's branded coffee.

The injunction represents the practical death of a coffee chain that created controversy for Avenatti in recent months, as the attorney's star has risen in the political arena.

The attorney, who has become well-known as Stormy Daniels' attorney and may be considering his own political career, is listed as Global Baristas' sole "governing person" in Washington state business filings. Avenatti told Business Insider that he sold his stake in Global Baristas, which he founded, at a nonspecific previous date. 

"I had practically nothing to do with the case and sold the company for nearly $28 million a long time ago," Avenatti said in an email to Business Insider on Wednesday. "The company agreed to not to use the marks because they didn't care to use the marks again."

Read more: Former employees reveal what it was like to work at the mysterious coffee chain once owned by Stormy Daniels' lawyer — including running out of coffee and questions about getting paid

The rise of Tully's

Tully's was founded in Washington in 1992 by Tom O'Keefe, but it struggled to compete with the rise of Seattle-based Starbucks. Keurig parent company Green Mountain Coffee Roaster purchased the chain's wholesale business in 2009 for $40 million, turning Green Mountain into the chain's supplier. 

In 2012, Tully's filed for Chapter 11 bankruptcy with more than $3 million in debt.

In January 2013, Dempsey swooped in to save Tully's as the public face of Global Baristas LLC when the company beat out Starbucks and five other bidders to acquire Tully's more than 40 locations in Washington state for $9.15 million. Behind the scenes, Avenatti was the original sole owner and manager of Global Baristas before Dempsey joined as a partner, according to a complaint filed by Dempsey.

Dempsey (who left Global Baristas in August 2013) and Avenatti said at the time that the company planned to revamp and expand Tully's. Keurig reached an agreement with Global Baristas in 2014 in which the coffee chain pays $250,000 a year for the use of the brand. 

"It was really exciting," one former employee who worked at the chain in 2013 told Business Insider in May."And then we started to realize that nothing was happening."

The fall of Tully's

tully's coffee

Global Baristas struggled to pay suppliers and landlords, with more than 45 lawsuits filed against the company for issues such as unpaid rent and late payments. In March, all remaining locations suddenly shut down. 

"Dozens of people showed up for work on that March morning to find they were without a job,"an employee who worked for Tully's for eight years told Business Insider.

"Many are college students that needed to work to help lighten the financial burden on their parents, to reduce as much as possible any future student loans, and to cover their day to day cash needs. Many are single moms that seriously depended on their income to support their families," the employee continued. 

At the time, Suzy Quinn — Tully's head of communications who is now working as Stormy Daniels' head of media relations —  told the Associated Press that the company was "rebranding," an effort that could take months. Since then, a number of shops that formerly hosted Tully's have been reopened under new names and ownership, completely separate from Global Baristas.

Avenatti has faced more generalscrutiny regarding his finances since Business Insider initially reported on Tully's in April. 

On Monday, Avenatti was ordered to pay $4.85 million for failing to pay a debt to a former colleague, Jason Frank. Avenatti told reporters that Frank instead owed him millions for "fraud" he committed. 

Also on Monday, Avenatti's law firm, Eagan Avenatti, was evicted from its Orange County offices for allegedly failing to pay rent. Avenatti told the Daily Beast he had divested his interest in the law firm and that it was not his responsibility.

SEE ALSO: Former employees reveal what it was like to work at the mysterious coffee chain once owned by Stormy Daniels' lawyer

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It's safer to crack your own back instead of having someone else do it— here's why

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sore lower back pain

  • Cracking your back isn't always a bad thing— but, there are risks involved. 
  • While having a professional crack your back is best, cracking your own back is better than having an unlicensed friend or family member do it for you. 
  • There are other, less risky, ways to relieve tension in your back.

For some, there's nothing quite so satisfying as the sound and sensation of a cracking back. The sense of release, the audible pops, and the deep stretch can feel like a 30-second yoga class.

And, cracking your back isn't always a bad thing— as long as you're not doing it constantly. 

"Every once in a while, that's okay, but cracking your back daily can cause the cartilage to wear out, leading to pain or possibly tendon and ligament tears," orthopedic surgeon Armin Tehrany explained to Women's Health.

Healthline also reported that cracking joints like your neck or back can result inpermanent stretching of the surrounding ligaments. This can cause conditions such as perpetual instability, which makes you more at risk of developing osteoarthritis. Chronic back cracking can also leave you with hypermobility, or anabnormal range of motion in your joints.

If you want to crack your back, asking your unlicensed friend to do it for you isn't the best option

With all of those risks at play, it's no surprise that when it comes to manipulating the bones of your back, experts say that it's always better to get a professional to do it. But, if that's not an option, cracking your own back is safer than having a friend do it for you. 

"It's prettyhard for you to hurt yourself when you're cracking your back on your own, since you'll instinctively want to protect yourself from harm," Ferhan Asghar, M.D., assistant professor of orthopedic surgery at UC Health, told SELF.

lower back pain crackHowever, when an unlicensed person does it for you, theymight use more force or pressure than is healthy for your back, You can end up damaging bone or muscle if your buddy bends you the wrong way.

"When a person performs a violent twisting motion, they are taking a nonspecific spinal joint andpressing it into an extreme position, giving off the audible cracking sound," physical therapist Jeffrey Yellin told Elite Daily.  

And you might want to limit your personal back-cracking. Yellin warned that inexpertly cracking your back a lot over time might lead to anunstable, misaligned spine

You can also try stretching to relieve tension

If you're not looking to crack your own back, you can practice gentle stretching after a warm shower, Dr. Tehrany told Women's Health. Step out of the shower, dry yourself off, and slowly bend forward at the waist. Hang over the ground for 15 to 30 seconds, or as long as is comfortable. This will help relieve any tension in your back and shoulders without actually cracking your joints.

Visit INSIDER's homepage for more.

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Tesla's car deposits decreased during the third quarter, even though it posted a surprise profit (TSLA)

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Tesla Model 3

  • Tesla said vehicle deposits decreased slightly during the third quarter to $906 million.
  • The automaker received $942 million in deposits during the second quarter and $984 million during the first quarter.
  • Despite the decrease in deposits, Tesla beat Wall Street expectations by posting adjusted earnings of $2.90 per share on $6.8 billion in revenue.

 

Tesla said vehicle deposits decreased slightly during the third quarter to $906 million. The automaker received $942 million in deposits during the second quarter and $984 million during the first quarter.

Despite the decrease in deposits, Tesla beat Wall Street expectations by posting adjusted earnings of $2.90 per share on $6.8 billion in revenue. Analysts had expected adjusted earnings of -$0.15 per share on revenue of $6.315 billion. The automaker was also cash flow positive during the quarter, recording $881 million in free cash flow.

Tesla customers pay a $2,500 deposit when they order a Model S sedan, Model X SUV, or Model 3 sedan. The automaker suggested a backlog in Model 3 orders from prior quarters may have compensated for the fall in deposits. Tesla said the Model 3 led all US vehicles in sales, in terms of revenue, and placed fifth in sales by volume during the third quarter.

Tesla and Musk had positioned its third-quarter earnings as an inflection point. The automaker's finances have been an area of concern throughout its 15-year history, as it has posted three profitable quarters and zero profitable years. Tesla and Musk had said the automaker would become consistently profitable starting in the third quarter of this year, part of the reason why so much scrutiny has been placed on Tesla's ability to hit self-imposed production goals that Musk has said are vital to earning steady profits.

In upcoming quarters, Tesla will be under pressure to prove that it can maintain profitability as it ramps up Model 3 production, introduces new vehicles, and builds a factory in Shanghai.

Have a Tesla news tip? Contact this reporter at mmatousek@businessinsider.com.

SEE ALSO: Tesla reports surprise profit in 'truly historic' quarter

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How advances in edge computing are addressing key problems in the healthcare, telecommunications, and automotive sectors

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

Edge computing solutions are key tools that help companies grapple with rising data volumes across industries. These types of solutions are critical in allowing companies to gain more control over the data their IoT devices create and in reducing their reliance on (and the costs of) cloud computing.

edge popularity

These systems are becoming more sought-after — 40% of companies that provide IoT solutions reported that edge computing came up more in discussion with customers in 2017 than the year before, according to Business Insider Intelligence’s 2017 Global IoT Executive Survey. But companies need to know whether they should look into edge computing solutions, and what in particular they can hope to gain from shifting data processing and analysis from the cloud to the edge.

There are three particular types of problems that edge computing solutions are helping to combat across industries:

  • Security issues. Edge computing can limit the exposure of critical data by minimizing how often it’s transmitted. Further, they pre-process data, so there’s less data to secure overall.
  • Access issues. These systems help to provide live insights regardless of whether there’s a network connection available, greatly expanding where companies and organizations can use connected devices and the data they generate.
  • Transmission efficiency. Edge computing solutions process data where it’s created so less needs to be sent to the cloud, leading to lower cloud storage requirements and reduced transmission cost.

In this report, Business Insider Intelligence examines how edge computing is reducing companies' reliance on cloud computing in three key industries: healthcare, telecommunications, and the automotive space. We explore how these systems mitigate issues in each sector by helping to efficiently process growing troves of data, expanding the potential realms of IoT solutions a company can offer, and bringing enhanced computing capability to remote and mobile platforms.

Here are some key takeaways from the report:

  • In healthcare, companies and organizations are using edge computing to improve telemedicine and remote monitoring capabilities.
  • For telecommunications companies, edge computing is helping to reduce network congestion and enabling a shift toward the IoT platform market.
  • And in the automotive space, edge computing systems are enabling companies to increase the capabilities of connected cars and trucks and approach autonomy.

In full, the report:

  • Explores the key advantages edge computing solutions can provide.
  • Highlights the circumstances when companies should look into edge systems.
  • Identifies key vendors and partners in specific industries while showcasing case studies of successful edge computing programs.

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    This report and more than 250 other expertly researched reports
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13 foods you should be refrigerating but aren't

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pancakes maple syrupNo one likes to throw out food that's gone bad before its time. If your groceries aren't lasting as long as you'd like, it might be worth checking if they should actually be refrigerated.

Here are a few surprising foods that can stay fresher for longer when you store them in the fridge. 

Keep your natural nut butter in the fridge to prevent spoilage.

Organic, natural nut butters are typically filled with healthy unsaturated oils. Sadly, those oilsoxidize quickly at room temperature and make nut butters prone to going rancid.

Once nut butter has become rancid, it will smell and taste decidedly unpalatable. Keep your nut butter in the refrigerator to prevent it from quickly spoiling.



Cured meat doesn't actually have an unlimited shelf life.

The whole point of smoking or curing meat is to preserve it without refrigeration, so why should you stick your bag of jerky in the fridge?

As it turns out, modern smoked meatsaren't actually made to last for that long outside the fridge. Commercially cured meat you might pick up at the grocery store is actually only meant to be kept at room temperature until its package is opened.

After that, it can spoil just like any other meat. Dried smoked meat will generally last longer than wet-cured meat like sausage or fish.



Don't let your whole-grain flours go bad in the pantry.

Due to the way that whole-grain flour is processed, it is high in natural oils and nutrients. These oils can attract insects and also cause the flour to go rancid relatively quickly. Although all-purpose flour will keep for about two years, whole grain flour stays fresh for just a few months.

According to Kitchn, keeping your whole-grain flours in the fridge or freezer, preferably in an airtight container like a mason jar or plastic bag, will greatly extend the flour's shelf-life and preserve the flavor of your flours.



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Tesla is outselling many of its luxury rivals, but it still lags behind Mercedes, BMW, and Lexus (TSLA)

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Tesla

  • Tesla revealed on Wednesday that it "delivered almost 70,000" cars and SUVs in the US during the third quarter of 2018. 
  • Tesla's Q3 delivery total puts the company on par with its luxury rivals.
  • Audi, Acura, and Infiniti were outsold in the US by Tesla during Q3 2018. 
  • However, Lexus, Mercedes-Benz, and BMW sold more than Tesla. 

Tesla revealed on Wednesday that it "delivered almost 70,000" cars and SUVs in the US during the third quarter of 2018. 

"Although we only sell Model 3, Model S and Model X, our total US deliveries in Q3 were on par with total vehicle deliveries made by our long-established premium competitors, each of which has multiple models and a vast network of dealerships," the company said on its Q3 2018 investor letter.

And Tesla is, for the most part, correct in its assertion. Tesla's "almost 70,000" unit delivery puts it squarely in between the Tier One and Tier Two luxury auto brands based on US sales data provided by Kelley Blue Book.  

During the third quarter, Tesla was soundly outsold by the three Tier One brands — Lexus (78,622 cars sold), Mercedes-Benz (77,656), and BMW (71,685). 

However, the Palo Alto, California-based automaker did beat out Audi (59,478). In recent years, Audi's significant sales growth has earned it consideration as a junior member of the Tier One group. 

None of the other major luxury brands in the US were even close to Tesla with Acura reporting 41,830 cars sold and Infiniti at 33,079. 

Read more about Tesla:

SEE ALSO: I drove a $57,500 Tesla Model 3 for a week to see if it's practical for everyday driving — here's the verdict

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10 'healthy' food swaps that aren't actually better for you

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Eating cake

It's safe to say that eating right is a way lot easier than it used to be, especially since the market is filled with options that satisfy any eating plan of your choosing. However, with so many foods readily available, it's easy to stumble upon options that may seem innocently healthy at first but prove to be much worse than the foods you are trying to give up.

To help you determine those seemingly "healthy" food swaps, we spoke to some expert dietitians on the topic to help steer you in the right direction. Below are some of the food alternatives they say may seem healthy but are actually worse than you think.

You are swapping soda for kombucha.

Although kombucha may seem like an innocent soda alternative, registered dietitian Alicia Galvin Smith, MEd, RD, LD, CLT, IFNCP, explained that you'll want to be careful when swapping soda for kombucha, as some bottles (depending on the brand) contain as much sugar as a regular soda.

"While kombucha provides healthy good bacteria, some brands can have as much sugar as a regular soda," she said. "Make sure you look at the label carefully, and choose kombuchas that have less than three to four grams of sugar per serving," she added.



You are eating gluten-free baked goods, but don't have a sensitivity to gluten.

"Gluten-free does not mean it's healthier," Galvin Smith said. In fact, to make processed gluten-free products taste good, she said that companies often have to add more ingredients. Sometimes, this process allows gluten-free items to pack on more carbs and sugar than the regular version, she explained.

If going you are interested in trying a gluten-free diet, she advised choosing naturally gluten-free foods such as nuts, seeds, fruits, veggies, and meats.



You think organic cookies are better.

"Organic cookies from a health food store do not usually provide additional nutritional benefits over conventional cookies," said registered dietitian Summer Yule, MS, RDN. Many organic cookies are still loaded with added sugar and refined flour, she explained.



See the rest of the story at Business Insider

We’re altering the climate so severely that we’ll soon face apocalyptic repercussions. Sucking carbon dioxide out of the air could save us.

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pollution

  • The Earth is warming so rapidly that most experts agree we'll need to suck carbon dioxide out of the atmosphere in order to avoid the worst consequences of climate change.
  • A new report from the National Academies of Sciences, Engineering, and Medicine lays out a range of options for how to do that. 
  • But the authors say developing these negative-emissions technologies requires large-scale investment from the government — and the funding has to come immediately. 

Deadly hurricanes seem to be becoming more frequent, 12 of the 15 largest wildfires in California history have occurred in the last two decades, and cities like Cape Town, South Africa are facing severe water shortages.

This isn't a coincidence.

These kinds of dangerous weather events are linked to carbon-dioxide emissions. In human history, the atmosphere has never had as much CO2 in it as it does today. Burning fossil fuels for energy, clearing forests, and demolishing wetlands all contribute to the problem.

CO2 stops heat from leaving the planet, which is why Earth’s average temperature is a degree Celsius higher than it used to be. Now we’re on track to see so much warming over the next several decades that apocalyptic repercussions could result.

A recent report from the Intergovernmental Panel on Climate Change (IPCC) predicts that just another half-degree temperature rise — which is predicted to happen by the year 2040 — will lead to severe drought, even more intense hurricanes, and the death of most coral reefs.  These changes could trigger huge migrations of people and mass extinctions of animals. 

There are two ways to deal with this problem. The first is to make big changes to the ways we power our lives and grow food in order to stop putting greenhouse gas into the atmosphere. The second is to suck carbon dioxide back out of the air then store it away or turn it into new products or fuels.

A comprehensive new report looks at that second approach.

The study, written by scientists from the National Academies of Sciences, Engineering, and Medicine (NAS), suggests a plan for developing so-called “negative-emissions technologies” (a term for ways to remove CO2 from the atmosphere) and highlights options that have essentially unlimited capacity for reducing carbon levels in the atmosphere, but aren't yet ready for prime time.

Researching and developing those technologies requires substantial investment from the US government — and the report’s authors say that money needs to start flowing soon, or we could soon cross dangerous climate tipping points. 

How to capture and store carbon dioxide

Pollution China

According to the recent IPCC report and most other models of our climate future, cutting CO2 emissions over the next few decades won't be enough to fully stop climate change, since the effects are already being felt. 

“It's not a question of 'Maybe we'll need negative emissions technologies or maybe we can prevent more CO2 from going into the air’” Erin Burns, a senior policy advisor at the think tank Third Way, told Business Insider. “We are at a point where we need all of those things.”

That's why the NAS took a thorough look at potential negative-emissions technologies. 

“Most climate mitigation efforts are intended to decrease the rate at which people add carbon from fossil fuel reservoirs to the atmosphere.  We focused on the reverse – technologies that take carbon out of the air and put it back into ecosystems and the land,” Stephen Pacala, a professor at Princeton University and chair of the committee behind the report, said in a statement.

The authors looked at a variety of strategies. As Kate Gordon, a fellow at Columbia University’s Center on Global Energy Policy, described it, the approaches range “from literally planting trees and agricultural practices that help keep carbon in the ground, all the way to engineered technological solutions that actually take carbon directly out of the atmosphere through machines.” 

On the simpler end of the spectrum are options like re-foresting areas that have been logged and using no-till farming practices that keep more carbon in soil. Then there are ways to burn biological material (which traps carbon as it grows) to create energy and catch the CO2 they emit before it gets into the air.

cattle deforestation guatemala

But according to the new report — funded by the US Department of Energy, EPA, NOAA, and the US Geological Survey, along with several foundations — those approaches require a lot more research to be scaled up, and there’s no way those methods alone could ever capture enough carbon to keep Earth’s temperature from rising another degree.

“Uncertain research breakthroughs will be required before those NETs [negative emissions technologies] can  provide even the minority share of the solution,” the authors wrote.

A more promising option, they said, is to invest in technologies that essentially filter out CO2 molecules from the air around us. These technologies are still in early development stages, but usually involve materials that naturally attract and bind with carbon.

“It's like draining a bathtub — like pulling the plug and letting a little bit of the water out. It's actually not that sophisticated or crazy,” Gordon told Business Insider.

That carbon would then get concentrated and stored, perhaps by injecting it into pores in deep underground rock, which is essentially where it came from in the first place. There's not much limit to how much CO2 these potential technologies could capture and store.

We need this kind of intervention immediately, according to the authors.

"We need to be committed to it today, because we know from all the modeling that's happening that this is not an if question, it's a when question," Gordon said.

Like any new technology, research and development takes money

To give these carbon-sucking technologies the boost they need to become a reality soon, the researchers said the US must start investing in research and development now.

Doing so would help improve the simpler carbon-capture solutions that already exist, and make progress on the more advanced ones that could eventually make the biggest impact.

The report even lists potential research projects and their estimated costs.

"They are amounts of money that are less than we've spent on plenty of other really, really important technologies,” Burns said. 

There’s a growing interest in these technologies in the private sector, too — a company called Climeworks is developing ways to suck CO2 out of the air, and the accelerator Y Combinator recently announced it is looking to support startups focusing on negative-emissions technologies.

Climeworks carbon-capture facility

But Burns said government support will be key, as it was for solar power (which started out as a NASA invention) and nuclear energy.

Experts think it would be money well spent

Beyond helping to stabilize the climate and prevent future disasters, the report says, investing in these technologies would help the US economically, since there will be even greater need for carbon capture in the future. The first countries and companies to develop scalable, cost-effective CO2-filtering technology will benefit as demand for that intellectual property rises.

“This is where markets are going. This is the new set of technologies that people are starting to pay attention to, and we need to keep our competitive innovation position,” Gordon said, citing American leadership in the clean-tech sector. “Otherwise we'll be buying it from somebody else, because someone's going to do it.”

Smog in Beijing.

Because of that, Burns said, she's seeing more congressional support for funding research and development of these technologies than there is for other climate-change solutions. There are other reasons for that bipartisan interest as well: carbon-capture technology could help fossil-fuel companies in the long run too, and funding research gives politicians a way to make progress on the climate issue without levying new taxes or asking people to immediately change the ways they live. 

“One of the nice things about carbon capture and removal and use is that even if you don't care about climate change, you can really like these technologies and see the opportunity in them,” she said.

SEE ALSO: Bill Gates says there are 5 'grand challenges' to stopping an apocalyptic future of floods, hurricanes, and drought

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Tesla made 5,300 Model 3s during the last week of Q3 — but it said it would make 6,000 weekly by the end of August (TSLA)

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  • Tesla made 5,300 Model 3 sedans during the final week of the third quarter, less than the weekly goal of 6,000 it had set for the end of August.
  • The automaker did manage to meet its guidance for total Model 3 production, making 53,239 after projecting it would make between 50,000 and 55,000, resulting in an average production rate of around 4,095 Model 3s per week. 
  • Tesla said in July that it expected to make 6,000 Model 3s in a week by the end of August.
  •  The automaker did not say if it had achieved that rate of production at any point during the third quarter.

 

Tesla made 5,300 Model 3 sedans during the final week of the third quarter, less than the weekly goal of 6,000 it had set for the end of August. The automaker did manage to meet its guidance for total Model 3 production, making 53,239 after projecting it would make between 50,000 and 55,000, resulting in an average production rate of around 4,095 Model 3s per week. 

After hitting a long-delayed goal of making 5,000 Model 3s in one week at the end of June, Tesla said in July that it expected to make 6,000 Model 3s in a week by the end of August. The automaker did not say if it had achieved that rate of production at any point during the third quarter.

Vehicle production has been a major point of focus for Tesla since it introduced the Model 3 sedan in July 2017. Musk acknowledged in April that the automaker had attempted to automate too many production tasks at its factory in Fremont, California, where it makes the Model S, Model X, and Model 3, and would use more human workers in the assembly process.

Tesla initially struggled to hit its production targets for the Model 3. In May 2016, Musk estimated the company would make 100,000 to 200,000 Model 3s during the second half of 2017, though Tesla made just 2,685 Model 3 vehicles in 2017.

At the beginning of this month, Tesla said it produced 80,142 vehicles during the third quarter, which was the highest quarterly production rate in the automaker's history and 50% higher than its previous high, achieved in the second quarter of this year.

Tesla posted adjusted earnings of $2.90 per share (compared to an analyst forecast of -$0.15 per share) on $6.8 billion in revenue (compared to an analyst forecast of $6.315 billion) during the third quarter.

Have a Tesla news tip? Contact this reporter at mmatousek@businessinsider.com.

Read more about Tesla's Q3 earnings:

SEE ALSO: Tesla fell six spots in Consumer Reports' rankings of the most reliable car brands

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13 helpful tips for writing your own wedding vows

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Writing personalized wedding vows for a marriage ceremony can be a beautiful experience. It's a chance to reflect on your relationship and decide what's going to be important to the both of you as you navigate obstacles in the future.

Here are tips for writing personalized wedding vows from the heart.

Make sure you and your partner are on the same page.

Once you've made the decision to write personalized vows, talk to each other about how you're going to write them. You may decide to keep the vows total surprises, but you risk having extremely different tones, lengths, or content. Writing them together may be a wonderful option to bring you two together during the hectic wedding planning process and reevaluate why you're doing this in the first place.

If your partner is struggling, Jen Glantz, professional bridesmaid for hire, recommended in Brides to give guidance, ask a friend for help, and show examples before deciding to ditch personal vows altogether.



Consult your officiant.

If you're writing your own vows in a religious ceremony, there might be some phrases you need to include. The Knot has suggestions and passages for vows in religious ceremonies so that you can feel inspired by the religious spin and not hindered by it.



Use a template.

Boiling down how you feel about your soul-mate to just a few minutes of speech can be overwhelming. Find inspiration on OffBeat Bride, The Knot, Wedding Wire, or from weddings you've already attended. If you want vows that reference your love of pop culture, deeply personal vows, or a pirate-themed vow exchange, there's something out there for you.



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A woman has been charged with pretending to be a witch and allegedly scamming a man out of $600,000

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  • Police in the York region of Ontario have charged a woman with pretending to practice witchcraft, fraud, and possession of property obtained by crime.
  • Authorities allege that Samantha Stevenson, 27, bilked one victim lout of more than $600,000 in an "evil spirit blessing scam."
  • Police believe that Stevenson posed as a psychic under the name "Evanna Lopez."
  • She allegedly told her victim, a 67-year-old man, that in order to ward off "evil spirits in his home" he would have to undergo a series of steps, including selling his house, transferring money to her bank account, allowing her to burn $6,000, and selling his car.

A woman from Ontario has been charged with posing as a witch and fraudulently practicing witchcraft, police said in a press release.

On Thursday, the York Region police said they had charged Samantha Stevenson, 27, with pretending to practice witchcraft, fraud, and possession of property obtained by crime.

Police say that as a part of her scheme, Stevenson posed as a psychic under the name "Evanna Lopez." Over time, one of her victims, a 67-year-old man, lost more than $600,000 in an "evil spirit blessing scam," per the press release.

Stevenson apparently told the man that in order to ward off "evil spirits in his home," he had to follow a series of steps. The victim alleges that Stevenson instructed him to sell his house, transfer money to her bank account, give her $6,000 to burn, and sell his car.

"The offense of Pretending to Practice Witchcraft, under the Criminal Code of Canada, specifically deals with individuals who fraudulently portray themselves as having fortune-telling abilities or pretend to use witchcraft, sorcery, enchantment or conjuration in order to obtain money or valuables from a victim," police said in the press release.

According to the press release, police were attempting to identify Stevenson for a year. In November 2017, police began to investigate the case as an instance of elder abuse.

Stevenson was scheduled to appear in court on Thursday. 

Visit INSIDER's homepage for more.

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Advertisers hope that Snap’s 2 big new hires will turn the business around — but say it’s not going to be easy

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  • Snapchat has hired Amazon's Jeremi Gorman and The Huffington Post's Jared Grusd to replace chief strategy officer Imran Khan.
  • Advertisers see the hires as a much-needed move to help them communicate with the company and build relationships with marketers.
  • At the same time, agencies need Snap to prove that it can broaden its user base away from its core teens to justify more ad spend, and some execs are getting wary that Snapchat can do that.
  • Advertisers are shifting budgets elsewhere to Instagram or even music app TikTok to reach teens but say that retail and e-commerce are two areas where Snap stands out for brands.

Advertisers want Snap to give them more attention and they're betting on two new hires for help.

Ahead of its third-quarter earnings this afternoon, Snap announced on Wednesday that it would replace outgoing chief strategy officer Imran Khan with two positions. Jeremi Gorman is joining Snap as chief business officer from Amazon and will oversee "global business solutions, global online sales, customer operations, and business marketing," according to a memo CEO Evan Spiegel sent to employees. Jared Grusd, formerly CEO of The Huffington Post, is also joining as chief strategy officer.

Within the advertising industry, Gorman is a big get for Snap. She previously was among a half dozen high-profile execs building out Amazon's advertising business as head of global advertising sales and worked with advertisers like Universal Studios to create campaigns for "Minions" and "Jurassic World: Fallen Kingdom."

Amid Snap's significant turnover in leadership, a sinking IPO, and increasing competition from Instagram, agencies are hopeful that Gorman will serve as their go-to contact, which is something they haven't had under Khan's leadership.

Jeremi Gorman Amazon

"In comparison to other partners that we work with, Snap didn't really ever have an advertiser-focused lead," said Jeanne Bright, VP and head of social activation at Essence.

Mike Parker, global president of iCrossing, added that both hires come from backgrounds in two areas that are critical to Snap's growth: advertising and content.

"The caliber of people that they've brought in is very high — these are known qualities in our business," he said. "I take it as a positive [sign] to retool and bring in a group of people who are much more experienced and sophisticated at building an advertising business."

Khan wasn't involved in the day-to-day ad business as much as agencies would like

Snapchat is breaking up Khan's job into two roles that will serve different aspects of the business.

Agency sources like the idea of breaking up the role because they feel like they will get more attention with one person solely dedicated to advertisers. While Khan was involved in the advertising side of Snap's business, he pulled double duty as Spiegel's right-hand man and chief strategy officer.

That's caused advertisers to feel like they don't get the same service from Snap as they do from Facebook, Google, and Twitter that have dedicated go-to faces for advertisers.

Bright said getting Khan to attend industry events — like dinners at the yearly Consumer Electronics Show in Las Vegas — was often a struggle.

"He wasn't as involved in the day-to-day ad mechanics — it took a lot to get him at a CES dinner or other big, strategic meetings," she said. "I think it's really good to have someone who is more focused on the advertiser side who is able to drive a lot of that relationship building."

Snap's new execs are coming in to 'a decent amount of discontent'

While agencies welcome the new advertising hires, some say that the new hires will have a massive amount of work ahead of them to turn around Snap's perception. In recent months, a number of Snap execs have left and discontent within the company continues to grow, according to a survey obtained this week by Cheddar. According to the report, 40% of Snap's employees do not plan to stay at the company.

Those internal problems trickle down to advertisers, Bright said.

"They have room for improvement," she said. "There seems to be a decent amount of discontent, and we're seeing that on a day-to-day basis. For our large advertisers, we're still getting good service, but I think some of the tumultuousness of their company is more noticeable than others."

Advertisers want to see Snap's audience broaden

Specifically, the exec turnover has affected Snap's product with its controversial redesign. Advertisers continue to want to see that Snap can grow its monthly active users — a metric that will show that the app appeals to a broader base of consumers than teens. So far, Snap hasn't proved that it can do so, especially with more competition from Instagram and even teen-focused TikTok, several sources said.

Snapchat iphone app

"Honestly, Snap convos have been less prevalent these days, at least with our clients," said Tom Buontempo, president of ad agency Attention. "Instagram's aggressive push and connection to the Facebook ecosystem has been priority."

Bright said she was not convinced that Snap could gain the massive boost in monthly active users that it needs to compare itself to Twitter in terms of reach for advertisers.

"I have not yet seen anything that they've done or are planning to do that is really going to be driving significant changes in monthly active users," she said. "In order for them to get to the level of Twitter as an example, they need to get a little bit broader of an audience that they have now — and I'm not very optimistic that they will."

Snap's ad prices continue to drop — and that's a good thing

A bright spot in Snap's ad business is prices, as well as its innovation in augmented reality.

As Snap has built out its ad business, it has increasingly rolled out new tools like a self-serve platform and auction to allow advertisers — specifically small and mid-size businesses— to buy ads and manage campaigns.

ICrossing's Parker said that Snap has been effective in two crucial metrics in building the first stage of an ad business: Creating scale and getting people to engage with a platform.

"I don't look at Snap as unstable. Their audience is their audience [and] the advertising opportunity is the advertising opportunity," he said.

Despite all the internal turmoil, Bright said that Snap's ad products have been impressive for her retail clients going into the fourth quarter of the year, which traditionally is the biggest time of the year for ad spend.

"From a CPM basis, they are relatively inexpensive but also [metrics] like 'swipe-up' rate have been fairly good — not great but better than we'd expect for that sort of action," Bright said.

She added: "They are certainly the best innovators in the augmented reality space, which for super-big retailers is very cool, splashy and it's bringing consideration into whatever they're selling. I love it — that's not necessarily a short-term sort of thing but I can imagine that with a lot of retailers and e-commerce, Snap is going to continue to be a very important part of their plan moving into Q4."

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Inside the decade-long relationship of Ivanka Trump and Jared Kushner, who met at a networking lunch and once broke up because of religious differences

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  • Jared Kushner is married to Ivanka Trump.
  • They were married at Trump National Golf Club in New Jersey in 2009, and now they have three young children.
  • Trump and Kushner are something of a power couple, serving as advisers to the White House.
  • October 25 marks the couple's ninth wedding anniversary.

Ivanka Trump and Jared Kushner are something of a power couple.

The eldest daughter of President Donald Trump, Ivanka Trump is an unpaid adviser in the White House; she was previously a Trump Organization executive vice president and the CEO of the Ivanka Trump lifestyle brand.

Kushner, meanwhile, is a senior adviser to President Trump and owns a real-estate empire; he was once the publisher of the New York Observer.

October 25, 2018, is the couple's ninth wedding anniversary.

Below, Business Insider has collected the highlights of their relationship, from their courtship to their marriage to their family life.

SEE ALSO: A look inside the daily life of Ivanka Trump, who works from the White House, likes watching 'Real Housewives,' and doesn't use her phone on Saturdays

Trump and Kushner met in 2007, at a networking lunch arranged by Trump's longtime business partner, who thought they could do deals together. 'The best deal we ever made!' Trump says of their meeting.

Source: Vogue



They started dating pretty quickly, Trump said, but it was a slow 'courtship.'

Source: New York Magazine



Trump and Kushner reportedly split in 2008 because of religious differences. Kushner was raised in the Modern Orthodox Jewish tradition. They rekindled their romance when a mutual friend invited them both to the same event.

Source: The New Yorker



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29 photos of Disney during the holidays that prove it's the most magical time to visit

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disney world christmas

Disney around the holidays is even more amazing than it is year-round.

From the rides that get a spooky makeover during Halloween to "Mickey's Very Merry Christmas Party," Disney goes all out with its holiday celebrations.

Keep scrolling to see the magical makeovers Disney gets between Halloween and New Year's Eve.

Disney gets a complete makeover for the holidays.

The first "Mickey's Not-So-Scary Halloween Party" didn't take place until 1995.



They have incredible Halloween, Christmas, and New Year's celebrations.

"Mickey's Very Merry Christmas Party" began in 1983, and was the first big holiday that Disney World celebrated.



During Halloween, the entire park is transformed at night.

The whole park gets covered in pumpkins, spooky projections and festive lights.



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NATO's biggest military exercise in years just started, but Russia may be more worried about 2 countries that aren't members of the alliance

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US Air Force F-16 de-ice Sweden Trident Juncture

  • NATO on Thursday officially kicked off Trident Juncture, its largest exercise in years.
  • The exercises include some 50,000 troops from 31 countries, including all 29 NATO members.
  • Russia is not happy about the drills but may be most irritated by the involvement of Finland and Sweden, two neighbors who are increasingly close to the alliance.

Trident Juncture officially started Thursday, with some 50,000 troops from all 29 NATO members and Sweden and Finland preparing for drills on land, sea, and in the air from the Baltic Sea to Iceland.

As a NATO Article 5 exercise, Trident Juncture "will simulate NATO's collective response to an armed attack against one ally," the organization's secretary general, Jens Stoltenberg, said this month. "And it will exercise our ability to reinforce our troops from Europe and across the Atlantic."

NATO has increased deployments and readiness in Europe since Russia's 2014 incursion in Ukraine, as countries there have grown wary of their larger neighbor.

Stoltenberg has said the exercise will be "fictitious but realistic." But Russia has still taken exception.

A Marine with the 24th Marine Expeditionary Unit adjusts a fellow Marine’s gear as they prepare to move for a cold-weather training hike inland, Iceland, Oct. 19, 2018,

"NATO's military activities near our borders have reached the highest level since the Cold War," Russian Defense Minister Sergei Shoigu said Wednesday, adding that the exercise will be "simulating offensive military action."

But Moscow may be most piqued by inclusion of two non-NATO members, Finland and Sweden, who work closely with the alliance.

Those two countries are "very important NATO partners," US Navy Adm. James Foggo, the commander of US naval forces in Europe who is overseeing the exercise, said earlier this month on his podcast, "On the Horizon."

"I was just talking to the Swedes last month, and they're pretty excited about it. They've confirmed their participation ... and have committed their advanced military and highly professional forces," Foggo said. "So we look forward to having them on board."

Sweden and Finland, both members of NATO's Partnership for Peace, have joined NATO exercises in the past and invited NATO members to their own exercises.

US Sweden marines mortars

At the end of last year, 19,000 Swedish troops were joined by NATO members in the Baltic region as well as France and the US for Aurora 17, Sweden's largest exercise in 23 years.

In May, Finland hosted Arrow 18, an annual multinational exercise, in which US Marine Corps tanks participated for the first time.

Russian officials have also warned both of them.

Shoigu, the defense minister, said earlier this year that a deal between Stockholm, Helsinki, and Washington to ease defense cooperation would "lead to the destruction of the current security system, increase mistrust and force us to take counter-measures."

Moscow has specifically reproved Finland, with which it shares an 830-mile border and a history of conflict. In mid-2016, Russian President Vladimir Putin suggested he could move troops closer to the border if Finland joined the alliance.

"Do you guys need it? We don’t. We don’t want it. But it is your call," Putin said at the time.

US Marines Abrams tank Finland

Russia has said "if you guys join, we will take military measures ... to take into account that you two are in the alliance," said Jim Townsend, a transatlantic security expert at the Center for a New American Security.

Moscow has carried out "cyberattacks and threatening aircraft maneuvers around Sweden as well," added Townsend, who was deputy assistant secretary of defense for European and NATO policy during the Obama administration. "Both those nations have been bullied by the Russians and warned by the Russians not to do something with NATO."

But both Sweden and Finland have mulled NATO membership with varying intensity in recent years.

Ahead of Sweden's general election in early September, the four main opposition parties all backed membership — which Stoltenberg seemed to welcome, saying in January, "If Sweden were to apply to join, I think there would be broad support for that within NATO."

Public sentiment in Sweden has shifted toward membership, but support rarely tops 45%. (A January poll put it at 43%.) There would also be political and administrative hurdles. A month and a half after the election, leaders in Stockholm are still struggling to form a government, which is already a record.

Sweden military soldiers camouflage

Finns are much cooler on membership. A poll at the end of 2017 found just 22% of them supported joining, while 59% were opposed; 19% didn't give a response. Finnish President Sauli Niinisto has said membership is a possibility, and an endorsement from him may change many minds.

Sweden and Finland, both wary of their larger neighbor, have sought to boost defense spending and upgrade their forces.

They've made plans to increase defense cooperation with each other, and at least one NATO official has said the alliance has an obligation to come to their defense, as their non-membership increases the likelihood of aggression against them.

"Those two are probably the closest partners that NATO has in the Partnership for Peace. You see that in Trident Juncture, where they're part of that NATO Article 5 exercise," Townsend said.

"It used be that those nations wouldn't take part in a major exercise if it was about Article 5, because that was just too close to NATO," he added. "Now they're taking part not just in the Article 5 exercise, but they're taking part in one of NATO's largest exercises in many years."

SEE ALSO: As NATO gets ready for its biggest military exercise in years, things are heating up closer to Russia

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NBCUniversal's CEO says the growth of an emerging cash machine for TV is 'starting to plateau,' and it couldn't come at a worse time

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  • The mood around digital TV packages (vMVPDs) is starting to turn sour because of flagging growth and bad margins.
  • This could mean financial pain for TV networks which were counting on them to help offset some of the losses they will take from the decline of traditional pay-TV packages on cable and satellite.
  • On Thursday, NBCUniversal CEO Steve Burke said "the growth of the virtual MVPDs is starting to plateau, at least in the last month."
  • UBS analysts on Thursday revised their estimates of pay-TV subscriber loses to reflect "worsening" trends.


The evidence is piling up that digital TV packages (vMVPDs) will not be the savior some TV networks were hoping.

The trend of subscribers ditching satellite or cable TV bundles has been worrying for TV networks, which get paid carriage fees by distributors (per subscriber) to have their channels in the bundle. Luckily for networks, digital TV packages that pay similar carriage fees — from companies like Hulu, YouTube, and AT&T’s DirecTV — have sprung up to replace some of that revenue.

But the growth of these new digital packages could already be slowing, which is bad news for networks and distributors alike. A noteworthy data point is AT&T, which has both a traditional pay-TV arm (DirecTV’s satellite business) and a digital one (DirecTV Now).

On Wednesday, AT&T reported its earnings, and its DirecTV numbers raised some eyebrows around the industry. AT&T lost 359,000 satellite TV subscribers, significantly more than the 245,000 Wall Street was expecting. But worse, growth of its digital TV service, DirecTV Now, slowed. DirecTV Now added only 49,000 subscribers, well below both Wall Street expectations of 287,000, and its second-quarter additions of 342,000. (Management blamed a price increase.)

Those numbers do not paint a rosy picture of the ability of digital bundles to combat pay-TV subscriber losses.

In a note distributed Thursday, analysts at UBS revised estimates for the sector to reflect “worsening” pay-TV subscriber trends suggested by Verizon and AT&T’s quarterly results.

“Including streaming TV, we look for 670K pay TV subscriber losses in 3Q18, up from -115K in 3Q17,” UBS wrote. UBS expects traditional pay-TV subscriber losses of 1.25 million for the quarter.

NBCUniversal CEO Steve Burke dumped more cold water on optimists during an earnings call Thursday.

Burke addressed a perceived weakness in digital TV packages. While painting an upbeat picture of the pay-TV marketplace in general, Burke said“the growth of the virtual MVPDs is starting to plateau, at least in the last month.”

Starting to plateau already?

Using DirecTV Now as an example again, the streaming TV service only has 1.86 million subscribers. DirecTV’s satellite business has 10 times that amount. This is not a good time to plateau. And fewer subscribers means fewer dollars to TV networks.

Let’s not forget the terrible margins

But potentially flagging growth isn’t the only problem for these digital TV bundles. They also have terrible margins. Morgan Stanley recently did the math on Hulu’s live TV product and estimated it had negative gross profit.

So it should come as no surprise that in the last few days, executives at first Hulu and then AT&T talked about slimming down the bundle and offering packages with positive margins. This could be beneficial both as a way to cut costs and boost subscriber growth.

But it’s probably going to hurt the revenues of some TV networks, which risk getting cut out of packages and losing even more subscribers.

Which networks are we talking about?

In Thursday's note, UBS addressed AT&T’s comments about "evaluating program lineups."

“We view network groups with broadcast (CBS, Disney, NBCU, Fox) as best-positioned to hold their negotiating leverage against AT&T while standalone cable network groups (AMCX, A&E, Discovery/Scripps, Viacom) are most at risk,” UBS wrote. “Still these network groups represent a smaller percentage of program cost and generally have a better price/viewership relationship than networks with sports rights.”

SEE ALSO: ESPN has a huge opportunity to dominate the future of sports, but it has to fundamentally change its business model

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