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This photo of The Mountain from 'Game of Thrones' holding a regular mug looks like an optical illusion

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The Mountain Game of Thrones season four

Hafþór "Thor" Björnsson is the 30-year-old Icelandic actor who plays Gregor "The Mountain" Clegane on "Game of Thrones." His character's legendary stature is matched by the real-life man, who stands at 6'9" and weighs approximately 400 pounds. 

Read more: Björnsson crowned the World's Strongest Man in 2018

Now people cannot get enough of a photo shared of Björnsson holding a regular coffee mug that looks positively tiny in his hands.

Who’s jealous? @kelc33

A post shared by Hafþór Júlíus Björnsson (@thorbjornsson) on Jan 25, 2019 at 11:04am PST on

On Friday morning, Björnsson posted a photo on Instagram of him and his wife, Kelsey Henson, holding what appears to be mugs of hot chocolate with whipped cream on top. While Henson's cup appears pretty normal (if maybe a bit on the small side), the mug in Björnsson's hand looks like an optical illusion. 

Read more:16 photos of The Mountain from 'Game of Thrones' and his wife, Kelsey Henson — who have a height difference of 19 inches

The picture was shared to the "Absolute Units" subreddit where over 40,000 people upvoted the image in one day. 

"It looks like he can take that hot chocolate down like a shot," the top comment from Redditor Redheadkai says.

His Instagram post was bombarded with comments from fans who can't believe the mug looks effectively like a shot glass or a cup from a dollhouse tea set.

"That mug looks like a thimble in your massive paw," one person wrote.

"Thought that was a miniature mug until I saw the mug your other half is holding lol," another said.

The "Game of Thrones" star is no stranger to people reacting strongly to his size online. Photos of him and his wife (who is 19 inches shorter than him) have gone viral, similar to a memorable photo of basketball legend Shaquille O'Neal and his ex-girlfriend Nikki "Hoopz" Alexander.

Björnsson will appear on the coming eighth and final season of "Game of Thrones," which premieres Sunday, April 14 on HBO.

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NOW WATCH: 7 science-backed ways to a happier and healthier 2019 that you can do the first week of the new year


How Facebook, YouTube, Pinterest, and other popular apps are upending the e-commerce space (FB, GOOG, GOOGL)

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Growth in Share of Retail Site Visits

This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.

Social media is becoming increasingly influential in shoppers' purchasing decisions. In fact, the top 500 retailers earned an estimated $6.5 billion from social shopping in 2017, up 24% from 2016, according to BI Intelligence estimates.

In addition to influencing purchase decisions, social media is a large part of the product discovery and research phase of the shopping journey. And with more and more retailers offering quick access to their sites via social media pages, and shoppable content becoming more popular, it's likely that social media will play an even larger role in e-commerce. 

In this report, BI Intelligence examines the advantages and disadvantages of each platform, and reviews case studies of successful campaigns that helped boost conversion and increase brand awareness. Additionally, we explore how retailers can bring social aspects into their own sites and apps to capitalize on consumers' desire for social shopping experiences.

Here are some key takeaways from the report:

  • Social media is becoming more influential in all aspects of the purchasing journey.
  • Facebook is the clear winner in social commerce, with its huge user base and wide-ranging demographics.
  • However, retailers should have a presence on every platform their target market is on. Each platform will require a different strategy for retailers to resonate with its users.
  • Retailers can also benefit from bringing social aspects in-house. They can do this by building their own in-house social networks, or by embedding social media posts into their sites.

In full, the report: 

  • Provides an overview of the top social media platforms — Facebook, YouTube, Instagram — that retailers should be using, the demographics of each platform, as well as their individual advantages and disadvantages. 
  • Reviews tools recently developed by these platforms that help retailers create engaging content.
  • Outlines case studies and specific strategies to use on each platform.
  • Examines how retailers like Sephora, Amazon, and Poshmark are capitalizing on consumers' affinity for social shopping by creating their own in-house social networks.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

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Microsoft's head of healthcare thought it was a 'career-ending move' when Satya Nadella offered him the job. Here's why he says he's now completely sucked in (MSFT)

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microsoft research peter lee

  • Peter Lee, the corporate vice president of Microsoft Healthcare, thought at first that taking on the tech giant's healthcare strategy would be a "career-ending move."
  • But over the past few years, he's come around to it and sees companies like Microsoft playing a big role in healthcare. 
  • "For me, it's fundamentally a question of what right do we have as a company like Microsoft to be participating in healthcare," Lee said.  

DAVOS, Switzerland — When Microsoft CEO Satya Nadella asked Peter Lee to rethink the company's healthcare strategy two and half years ago, Lee was dubious. 

"Honestly, I thought he was asking me to make a career-ending move," Lee, the corporate vice president of Microsoft Healthcare, told Business Insider's executive editor Matt Turner at the World Economic Forum's annual meeting in Davos, Switzerland. Under Nadella, the pressure was on to get it right. And that wouldn't be an easy task. Tech companies like Microsoft have historically had trouble cracking into the healthcare business.

For instance, Google built Google Health, a personal health information service, but the project was shut down in 2011.Microsoft built its version called HealthVault, but it also ultimately didn't work.

"Let's face it. The tech industry is littered with attempts by shiny CEOs to go after a piece of this massive healthcare pie," Lee said. "I think pretty consistently the tech industry has gone into it with a lot of naïveté, even some arrogance. So my knee-jerk assumption was 'Here we go again.'"

Read more:The hospital in Amazon's backyard has a plan to disrupt itself before being disrupted by big tech companies

To avoid those past missteps, Lee and his team had to think hard about the role Microsoft could play in healthcare.  

"For me, it's fundamentally a question of what right do we have as a company like Microsoft to be participating in healthcare," Lee said.  

Put another way, Lee said, it boils down to this: If Microsoft were to disappear tomorrow, in what ways would the healthcare industry be harmed? "It took some time of getting over the emotional reactions of looking into healthcare, and then assembling the team to look into that question," Lee said. 

Now, he and the team have been completely sucked into healthcare. 

"We really see not only being excited about it from a business and technology perspective, but also seeing that we have a crucial mission to play in healthcare," Lee said. 

A lot of health data already takes up a lot of storage space. For instance, to store just one human genome, it requires up to 200 gigabytes.

Your entire genome is filled with a whole lot of information, including a lot we're not entirely sure how to interpret just yet. Most genetics tests out there that tell you information about your traits or ancestry are mainly focused on gathering up single-nucleotide polymorphisms (SNPs for short) that are specific mutations that have been linked to particular traits or conditions.

So for now, only a small number of people are getting their whole genomes sequenced. But that's going to start growing as we decode more useful information from our genes. And there'll be a need for companies like Microsoft to store that data. 

"We know that's going to spread," Lee said. "When that spreads, the kind of hyperscale computing infrastructure that Microsoft and a small number of other companies have will really be crucial to making that work."

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James Harden is on a historic tear but his MVP case has a flaw

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  • James Harden is on one of the greatest scoring streaks the NBA has ever seen, averaging 43 points per game over his last 21 games.
  • With injuries plaguing the team, the Houston Rockets have made their offense the James Harden Show, and he's delivered with stunning results.
  • But Harden is playing with an unprecedented amount of responsibility and leeway, dominating the ball, taking any shot he wants, and playing 1-on-5 at times.
  • Harden's run has lifted the Rockets into the playoffs, but his run needs context, and the way he has warped the game leaves room to question the necessity and value of it.

James Harden is in the midst of one of the greatest streaks the NBA has ever seen.

The stats are mind-blowing: 43 points per game since December 12, 45 points per game in January, 52 points per game in his last five games. He dropped a career-high 61 points against the New York Knicks on Wednesday, his third game of 50 or more this month.

In that span, Harden has lifted the injury-ravaged Houston Rockets back into contention. They're 16-6 in their last 22 games and are back in the playoff mix after a sluggish start.

Harden's scoring surge has understandably vaulted him into the MVP conversation and perhaps made him the frontrunner.

But there is a nagging feeling accompanying Harden's run. As incredible as it is, is this the best basketball being played? Harden and the Rockets have warped the game to Harden's whim. As a result, he's putting up historic stats. But that alone shouldn't make him the MVP.

A one-player show

When we say, Harden is doing something we've never seen it's because literally, no one has played basketball like this. Harden has scored 261 points in his last five games, and teammates did not assist any of them. Depending on your view, that's either a damning reflection on Harden's teammates or on his style of play.

Harden is leading the NBA in usage% (possessions that end with a player taking a field goal attempt, free throw attempt, or turnover), and it's not even close. In January, his usage is up to 44.6% — the next closest player this month is Joel Embiid at 33%. This month, Harden has accounted for 42% of his team's total shots, 43% of their three-point attempts, 61.7% of their free throw attempts, 50.6% of their assists, and 59% of their turnovers. It's a one-player show.

james harden 3Rockets GM Daryl Morey has said Harden might be the greatest offensive player ever, and he might be right. Harden gets wherever he wants on the floor, showing remarkable balance, strength, and agility. Harden, by virtue of the Rockets' analytically driven offensive system, only takes certain types of shots, and teams know they're coming. They know what Harden wants, and they still can't stop it. 

It's a lethal attack. With Harden on the floor since December 12, the Rockets have a 117.7 offensive rating, which would be the best figure in the NBA over that time frame.

But is this even basketball?

 

That's a well-contested, stepback three, early in the shot clock, with no passes that proceeded it.

Rockets guard Austin Rivers (who has supported and defended Harden's style of play) gave Sports Illustrated's Andrew Sharp a rundown of the, um, game plan on offense.

"Just get the f--- out of his way," Rivers told Sharp. "Let him do the heavy lifting."

Rockets head coach Mike D'Antoni has admitted that adapting to this style of basketball is not that easy for other players. There's a lot of standing around, and players have to be ready to catch and shoot when they do get the ball. It's a surprising turn in style for a coach who once preached that "the ball finds energy."

How many players could do what Harden is doing right now?

Very few.

That Harden is shooting 44% from the field and 37% from three for the season on so many attempts, with such a heavy workload, is incredible. But the context of how he's doing it matters, too.

To be clear, I'm not even against what Harden is doing. Some fans and analysts begrudge Harden's playing style, from his isolation-heavy game to his tendency to draw fouls. I personally don't mind it and mostly enjoy watching Harden. I can appreciate his unique skill set, athleticism, and ability to create some of the most spectacular highlights in the league.

I just question how much we should be valuing this run.

Shot selection is a big part of basketball, and most players don't have a long enough leash to take some of Harden's more audacious attempts.

james harden 4In his 61-point performance against the Knicks, Harden took 20 three-pointers and made five of them. 14 of them were classified as step-back threes, and he only made two of those. There's a weird separation between the Rockets' search for the best quality of shots and Harden's license to take low-percentage shots at a high rate.

Since December 12, Harden is scoring more points per game on "pull-up shots" than anyone else in the league. But the next nine players on the list are all shooting better percentages. The difference is in the number of attempts. Harden is taking nearly seven more pull-up three-point attempts per game than the next closest player.

It feels as though the bar gets lowered — even just slightly — when Harden has such an artistic license with which to work. 

Take a slightly above average guard, give them unlimited touches, shots, and time, with no threat of being pulled from the game, and they, too, might be able to put up some gaudy numbers. Would they match Harden's overall effectiveness, especially with defenses bearing down on them? No. That extra little percentage is what makes Harden a generational superstar. But the stats might be a bit inflated, and the stats are part of the current Harden phenomenon.

The Russell Westbrook case

russell westbrookThe closest thing we've seen to this season from Harden was Russell Westbrook's 2016-17 campaign with the Oklahoma City Thunder. Westbrook averaged a 30-point triple-double and was in the MVP discussion all season.

However, some took issue with Westbrook's play that year. His usage and shots per game were in line with Harden's this year, though he wasn't as efficient in scoring the ball. Some accused Westbrook of stat-hunting, stealing rebounds from teammates and taking shots without much consideration for the quality of the shot or the game situation.

ESPN's Zach Lowe wrote of Westbrook's MVP case in 2016-17:

"It dovetails with the feeling I had all season that Westbrook bent the game to a (slightly) uncomfortable extreme: the highest usage rate ever, monopolization of the offense. It's easy, and mostly right, to say he had to do that on this roster. It's also reductive. It ends the conversation. It refuses to even entertain the possibility that other players might have benefited in the long run from Westbrook loosening his grip on the offense by 5 percent. Maybe it makes no difference. Maybe it makes the Thunder worse this season. I don't know. But the usage rate gives me pause."

The same argument could be applied to Harden this year.

Yes, Harden is working with a suboptimal supporting cast for now, but there are actual NBA players surrounding him. Some of them might thrive with more responsibility, or, you know, getting to touch the ball a little more.

Some might argue that Harden is defining the "valuable" part of "Most Valuable Player." That, without him, the Rockets' season might already be over. Maybe, but again, perhaps the Rockets would be just as good with Harden giving up that 5%, as Lowe noted, to let his teammates play.

If we scratch out Harden, it's not clear who would be up next in the MVP discussion. Perhaps Giannis Antetokounmpo, or Stephen Curry or Joel Embiid. There might not be a current MVP frontrunner, and that's okay — it's January.

Of course, Westbrook won MVP in 2016-17; enough voters were inspired by his superhuman performance to give him the award. They may do the same with Harden this year.

But Harden and the Rockets willingly going 1-on-5, as awe-inspiring as it is, doesn't necessarily mean Harden is having the best season.

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Pompeo urged the United Nations to support Venezuela's ouster of Maduro to fix 'illegitimate mafia state'

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  • US Secretary of State Mike Pompeo issued several stern warnings against Venezuelan President Nicolas Maduro at an emergency meeting of the United Nations Security Council Saturday.
  • Pompeo urged the Security Council to "pick a side" and recognize opposition leader Juan Guaido over Maduro, who he said was leading an "illegitimate mafia state."
  • Guaido, who took the helm of the National Assembly on January 5, proclaimed himself interim president on Wednesday though Maduro, who has led the oil-rich nation since 2013 and has the support of the armed forces, has refused to stand down.
  • Britain, Germany, France, Spain and Belgium said they would recognize Guaido as interim president unless Maduro called fresh elections within eight days, a deadline to which China and Russia objected.

US Secretary of State Mike Pompeo told countries at the United Nations on Saturday to "pick a side" on Venezuela, urging them to back Venezuelan opposition leader Juan Guaido and calling for free and fair elections as soon as possible.

Pompeo was addressing the 15-member UN Security Council, which met at his request after Washington and a string of countries in the region recognized Guaido as head of state and urged Venezuelan President Nicolas Maduro to step down.

"Now it is time for every other nation to pick a side ... Either you stand with the forces of freedom, or you're in league with Maduro and his mayhem," Pompeo told the council. "We call on all members of the Security Council to support Venezuela's democratic transition and interim President Guaido's role."

Pompeo called Venezuela an "illegitimate mafia state" under Maduro and doubled down on US support for the leader's ouster.

"The United States stands with the Venezuelan people," he said. "We’re here to urge all nations to support the democratic aspirations of the Venezuelan people as they try to free themselves from former President Maduro’s illegitimate mafia state."

Guaido, who took the helm of the National Assembly on Jan. 5, proclaimed himself interim president on Wednesday though Maduro, who has led the oil-rich nation since 2013 and has the support of the armed forces, has refused to stand down.

Maduro cruised to re-election in May last year amid low turnout and allegations of vote-buying by the government. The domestic opposition, the United States and right leaning Latin American governments declined to recognize the result of the vote.

Under Maduro, Venezuela has sunk into turmoil with food shortages and daily protests amid an economic and political crisis that has sparked mass emigration and inflation that is seen rising to 10 million percent this year.

Britain, Germany, France, Spain and Belgium all said on Saturday they would recognize Guaido as interim president unless Maduro called fresh elections within eight days.

"Europe is giving us eight days? Where do you get that you have the power to establish a deadline or an ultimatum to a sovereign people," Venezuela's Foreign Minister Jorge Arreaza told the Security Council. "It's almost childlike."

Arreaza said Maduro's government still hopes to establish communication and dialogue with US President Donald Trump's administration. "That offer stands," he told the council.

Read more: Venezuela's 'interim president' is in hiding — despite US backing — and appears to be failing one of his own 3 tests for securing power

Russia's UN Ambassador Vassily Nebenzia called the eight day ultimatum "absurd." Moscow opposes the US efforts and has accused Washington of backing a coup attempt, placing Venezuela at the heart of a growing geopolitical duel.

"This is not about foreign intervention in Venezuela," former US diplomat Elliott Abrams, who Pompeo named on Friday to lead US efforts on Venezuela, told the council.

Russia failed in a bid to stop Saturday's Security Council meeting. China, South Africa and Equatorial Guinea voted with Moscow to block the meeting, while nine countries voted in favor of the meeting. Ivory Coast and Indonesia abstained.

"We strongly condemn those who are pushing the Venezuelan society to the edge of a bloodbath. The US are painting a picture of a confrontation between the Maduro regime and the people of Venezuela. This picture is far from reality," Nebenzia told the Security Council.

Russia, China, South Africa and Equatorial Guinea also blocked a US push for a UN Security Council statement expressing full support for Venezuela's National Assembly as the country's "only democratically elected institution."

"China does not interfere in other countries internal affairs. We hope the country that accuses others can do likewise itself," said China's UN Ambassador Ma Zhaoxu, referring to the United States.

The United States previously signaled it was ready to step up economic measures to try to drive Maduro from power.

Pompeo told reporters on Saturday that he hopes countries "will ensure that they disconnect their financial systems from the Maduro regime and allow assets that belong to the Venezuelan people to go to the rightful governors of that state."

(Reuters reporting by Michelle Nichols. Additional reporting by Humeyra Pamuk in Washington, Editing by William Maclean and Diane Craft)

SEE ALSO: Steve King compared himself to Brett Kavanaugh in his first town hall since his House punishment for racist remarks

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A look at the global fintech landscape and how countries are embracing digital disruption in financial services

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This is a preview of the “Global Fintech Landscape” premium research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence,  click here.

Digitally active customers who use fintech

Since sprouting in the US and UK around 10 years ago, fintech has spread globally. Now, after years of proliferation, countries around the world are starting to see their fintech industries mature. Additionally, we continue to see the emergence of new hotbeds for fintech. This indicates that the space is still far from being fully developed, and that there are many new ways in which startups and their technologies continue to change financial services.

The fact that many new players are emerging in the space also suggests that attention is shifting away from the main countries where fintech is prevalent, and that investors are seeing the potential of newer, conventionally untapped markets.

The spread of fintech can be largely seen in the emergence of fintech hubs — cities where startups, talent, and funding congregate — which are proliferating globally in tandem with ongoing disruption in financial services. These hubs are all vying to become established fintech centers in their own right, and want to contribute to the broader financial services ecosystem of the future. Their success depends on a variety of factors, including access to funding and talent, as well as the approach of relevant regulators.

In this report, Business Insider Intelligence compiles various fintech snapshots, which together show the global proliferation of fintech, and illustrate where fintech is starting to mature and where it is just breaking onto the scene. Each snapshot provides an overview of the fintech industry in a particular country, and details what is contributing to or hindering its further development. We also include notable fintechs in each geography, and discuss what the opportunities or challenges are for that particular domestic industry.

Here are some of the key takeaways from the report:

  • Besides the US and UK, there are plenty of other countries developing strong fintech hubs. Australia, Switzerland, and China, which are profiled in this report, have managed to leverage their stable financial centers of Sydney, Zurich, and Shanghai, respectively, to spur fintech development and attract funding.
  • There are also a number of emerging fintech markets, including Brazil, Israel, and Canada, that are likely to play a big part in the global fintech ecosystem in the future. These countries have nascent but rapidly developing fintech hubs, as well as supportive regulatory environments, that could help them cement strong positions in the broader fintech scene.
  • Many more fintech hubs will likely morph into big fintech players. This could push investors to increasingly wake up to the opportunities in new markets, leading fintech funding to become more diversified in the future, particularly outside of the UK and US.

 In full, the report:

  • Outlines how the fintech industry has changed over the past 10 years.
  • Details which cities are the most likely to succeed as fintech hubs at present and going forward.
  • Highlights notable fintech startups in each of these markets.
  • Discusses the potential opportunities and challenges these countries are facing today and in the future.

Interested in getting the full report? Here are two ways to access it:

  1. Purchase & download the full report from our research store. >>Purchase & Download Now
  2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of Fintech.

SEE ALSO: Latest fintech industry trends, technologies and research from our ecosystem report

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When it comes to VR hardware, consumers are balancing price point and experience

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Global VR Headset

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

The virtual reality (VR) market is expected to rally in 2018 after seeing slow growth from 2016 to 2017. The uptick will be largely catalyzed by the emergence of the newest headset form factor, stand-alone VR headsets, which address some of the biggest pain points that have prohibited mainstream consumers from adopting VR.

This new form factor is more affordable than cost-prohibitive high-end headsets and more capable than its smartphone-powered counterparts. Additionally, it features in-unit processing that frees the VR headset from wires. The first major stand-alone headset, the Vive Focus from HTC, was launched in January of this year, and more from other major companies like Oculus and Google are expected to follow over the next six months. 

In a new report, Business Insider Intelligence lays out where the VR market is and forecasts how it will grow over the next five years. We dissect the various hardware categories and the unique strengths and opportunities of each, and identify how they will gain traction at different points of the market’s evolution. Finally, we examine various components impacting consumer adoption.

Here are some of the key takeaways:

  • Business Insider Intelligence forecasts shipments of all VR headsets to grow 69% year-over-year (YoY) to reach 13.5 million in 2018. Powering that growth is the stand-alone VR headset category, which is expected to account for 30% of total headsets shipped in the year ahead. 
  • The VR hardware market is volatile because getting a device right is a balancing act. On one hand, the price point needs to be affordable for most consumers, and on the other, the experience has to be distinctive and immersive enough to convince a consumer to strap a visor to their face on a regular basis. 
  • While only a handful of stand-alone VR headsets will hit the market in 2018, they mark the biggest step toward mainstream adoption of consumer-oriented VR headsets by making the technology more accessible for the average consumer. 
  • Declining price points, coupled with high-quality headsets and the introduction of a game-changing app, are crucial for the VR industry to achieve before VR can really gain traction on a global scale.

In full, the report:

  • Forecasts the growth projections and shipment expectations of the global VR headset market, and breaks it up by the major headset categories.
  • Explores the four major segments in the current VR hardware market, defined by the hardware needed to power the experience — stand-alone, smartphone-powered, PC-powered, and game console-powered VR.
  • Identifies the key players shaping the burgeoning stand-alone VR headset segment.
  • Discusses the biggest challenges to VR development and adoption.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
Access to all future reports and daily newsletters
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And more!
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These are the top five trends shaping the future of digital health

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Digital Health

The healthcare industry is in a state of disruption. Digital solutions are becoming a necessary part of the new global standard of care for patients and regulation is being fast-tracked to catch up to digital health innovation.

These rapid changes will have ripple effects across the entire healthcare system, impacting incumbents and new entrants alike.

Based on our ongoing analysis, understanding of industry trends, and conversations with industry executives, Business Insider Intelligence, Business Insider’s premium research service, has put together The Top Five Trends Shaping The Future of Digital Health.

To get your copy of this free report, click here.

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What to do in your 20s, 30s, 40s, and 50s to retire with $1 million, according to financial planners

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retire rich millionaires

  • Becoming a millionaire by the time you retire at age 65 is possible — if you start early.
  • Financial planners shared the key steps you should take in your 20s, 30s, 40s, and 50s to retire as a millionaire.
  • They say you should start early by regularly saving a percentage of your income, and continue living below your means as you age.

Becoming a millionaire doesn't have to involve a big paycheck.

Instead, some people become millionaires by growing their income and saving and investing it, budgeting to live on less than they earn, and planning for the long term.

Business Insider asked two certified financial planners (CFPs) how to get there, decade by decade.

If you want to be a millionaire upon retiring at age 65, they explained, the key is taking advantage of time. If you start taking steps to build wealth in your early 20s, that gives you 40 years or more to reach the millionaire mark.

Here's what they say you should do in your 20s, 30s, 40s, and 50s:

20s: Start saving a percentage of your income and let it compound over time

In your 20s, the key is to save as much as you can on a regular basis.

Alicia Butera, CFP at Planning Within Reach, recommends saving at least 20% of your income if you can, she told Business Insider. "It's when you'll have the least amount of expenses you ever have, especially when you get to your mid-20s and you start making real money but are still living the college lifestyle," she said. "It's good discretionary income."

She suggests having that 20% (or whatever percentage you can afford) automatically deducted from your paycheck so you don't even notice it's gone, to get you in the habit of living below your means.

Saving early on is a staple to building wealth. William D. Danko, coauthor of the best-seller "The Millionaire Next Door" and author of "Richer Than a Millionaire," said in Q&A with the Washington Post that one of the three key ways to become a millionaire is to commit to saving 20% of your income. If you spend everything you earn, he said, you can't build a "significant financial net worth."

Read more:The author of 'The Millionaire Next Door' explains 3 ways anyone can build more wealth

"Saving when you're young is crucial and most important for compounding — the longer duration you have will reap you the largest benefit," Butera said. If you invest your savings in a retirement account or elsewhere, you'll be taking advantage of of compound interest, where the interest you earn on your money earns more interest over time.

Mari Adam, CFP at Adam Financial Associates, seconds the importance of saving now and letting compounding begin by paying yourself first. Annual contributions to a Roth IRA, for instance, can turn into serious cash over time, she said. 

Annual contributions to Roth IRAs are capped at $5,500 a year through 2018, and increase to $6,000 a year in 2019. And, because you pay taxes on the money you contribute to a Roth IRA when you make your contribution, you can withdraw it in the future tax-free.

Adam did the math for a hypothetical scenario, assuming a 7% annual return on your investments: If you contribute $5,500 every year to a Roth IRA starting at age 22, then bump up your annual contributions to $6,500 when you become eligible for catch-up contributions at age 50, you'll have $1.5 million in tax-free money by age 65.

20 something

30s: Live below your means and avoid lifestyle creep

Because many people tend to start making more money, get married and have a dual income for the first time, and buy a home or have kids in their 30s, it's the decade when life can get more expensive, Butera said. 

"Your 30s is a time when people can be enticed to spend the most money," she added. The key here, she said, is to "resist living a lifestyle you can't afford" to prevent yourself from making big financial mistakes that carry into the next decade. It's up to you to keep up — or increase — the savings pattern you started in your 20s.

This means avoiding lifestyle creep, the tendency to spend more as you earn more.

Sarah Stanley Fallaw, author of the book "The Next Millionaire Next Door: Enduring Strategies for Building Wealth" and the director of research for the Affluent Market Institute, found that most of the 600 millionaires she studied lived below their means to achieve their seven-figure status.

If you're buying a house, you'll want to make smart mortgage choices and avoid becoming "house poor," Adam said. Most of the millionaires Stanley Fallaw studied never purchased a home more than three times their annual income.

Read more:A researcher who studied over 600 millionaires found they do 3 things to forge a clear path to financial independence

If you have kids, you'll also want to focus on maintaining your career or financial fluency, Adam added. One parent may consider staying at home to raise children — if that's you, keep in mind these findings by Fortune in 2016: If the average American woman takes a break from her career for half a decade, she'll sacrifice $467,000 over her lifetime. For men, that jumps to $596,000. Those numbers include income, wage growth, and retirement assets and benefits.

Adam also stressed the importance of considering how you'll stay self-sufficient if you find yourself single with children.

"You'll need to be vigilant about keeping skills current, saving for your future, and participating in family budget and investment decisions," Adam said. "Always know what 'Plan B' is if the marriage doesn't work."

rich people kentucky derby

40s: Focus on growing your income for retirement

Your 40s are the time to really focus on earning.

You might want to consider outsourcing things that stand in the way of your earning, from hiring a financial planner to manage your finances or an accountant to do your taxes, to hiring someone to mow the lawn or grocery shop. 

"In your mid-career, you're probably making the top tier of your income, so start having people do things for you so you can focus on your career and extending your income and benefits," Butera said.

"These are close to your peak earning years," Adam said. "Careers and personal lives can derail in your 50s, so get ahead of the curve. Know how you're invested and focus on that long-term plan."

Blogger and self-made millionaire John of ESI Money spent the past few years interviewing millionaires and found that many worked to advance in their job and increase their income through their career.

As you continue to grow your income, continue to tuck a percentage away for retirement and into other accounts. While continuing to save 20% of your gross income is optimal, Adam recommends a minimum of 15%.

"Keep your eye on the prize," she said.

Read more: Florida is one of the best places to retire in America — here's exactly how much it costs for a dream retirement in the Sunshine State

college parents

50s: Stay on track for your retirement plan, and don't let your children derail it

The decade before retirement is the final stretch. Now is an important time to teach your kids, nieces, and nephews how to make financial decisions and get them involved in the financial decisions you're making, Butera said.

"I see all the time children or family members who aren't financially independent, and that's where your money ends up going — that does deter people a lot, especially if you have a giving mentality," she said. "Some clients show love by giving and that ends up being monetarily. Giving up your savings and not saving for yourself in your 50s can be a huge deterrent."

According to a Merrill Lynch report released last year, 79% of 2,500 American parents surveyed continued to provide financial support to their adult children, and 72% said they put their children's interests ahead of their own need to save for retirement.

Teaching children money skills is a huge way to become financially independent yourself in the future, Butera said.

Adam added that at this point, you should not be doling any more handouts to kids and should refrain from going overboard on college costs or loans.

She also emphasized the importance of finding out where you stand for retirement — now is the time to make last minute adjustments. Don't forget that turning 50 allows you to contribute more to your retirement accounts, known as "catch-up contributions." Understand how any pensions or Social Security will work, and make a plan to stay on track to hit your million-dollar number for retirement, she said.

"You need to know by now exactly what you're spending and what you'll need in retirement," Andrews said. "If it's not a sustainable amount, tighten the belt now."

SEE ALSO: n early retiree who interviewed 100 millionaires discovered nearly all of them got rich using the same 3-step strategy

DON'T MISS: A woman who studied 600 millionaires found how rich you can get boils down to 6 'wealth factors,' no matter your age or salary

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NOW WATCH: Japanese lifestyle guru Marie Kondo explains how to organize your home once and never again

AI 101: How learning computers are becoming smarter

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Many companies use the term artificial intelligence, or AI, as a way to generate excitement for their products and to present themselves as on the cutting edge of tech development.

But what exactly is artificial intelligence? What does it involve? And how will it help the development of future generations?

Find out the answers to these questions and more in AI 101, a brand new FREE report from Business Insider Intelligence, Business Insider's premium research service, that describes how AI works and looks at its present and potential future applications.

To get your copy of the FREE slide deck, simply click here.

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An MIT researcher's startup claims it has technology that will revolutionize E-Scooters and save mobility companies money

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Superpedestrian scooters

  • E-scooter companies like Bird and Lime are struggling with broken and vandalized scooters.
  • A startup called Superpedestrian thinks it can fix this problem with onboard diagnostic computers and a more rugged design. 
  • The company, which has yet to launch commercially, also wants to be a platform for other operators to rent scooters. 

E-scooters for rent are a fairly simple business proposition: a company buys the vehicles from manufacturers such as Segway-Ninebot or even Razor and charges users for every ride.

Then, under the cover of darkness, distributed independent contractors — known as juicers, in the case of Lime — fan out to collect bounties for scooters low on battery (or… juice, if you will) and make a small commission for charging them. 

Broken scooterThese two simple transactions are at the heart of companies like Bird, Lime, Uber, Lyft, and others who have racked up massive valuations in the past year renting electric scooters around the world.

But as winter digs in throughout the United States, a sobering reality is hitting scooter companies: the vehicles are crumbling under the rigorous wear and tear of riding on city streets. In some cases, scooters are lasting less than 30 days.

That’s where a startup called Superpedestrian sees its niche.

Founded in 2013, the Cambridge, Massachusetts-based startup hopes to build a "platform" of sorts to power scooter rental startups. Its vehicles have an onboard computer to run diagnostic checks and report issues to a main hub, without requiring a rider to report the scooter as broken.

"The only solution to address this exploding demand for urban mobility is basically to truncate the space, to cut it off and make a smaller vehicle that’s specialized for cities," CEO Assaf Biderman, who spend more than a decade in MIT’s Senseable City Lab working on robotics, big data, and AI to improve urban live, said in a recent interview with Business Insider.

Biderman’s the first to admit that it’s not a new idea. After all, bicycles and even scooters have been around for centuries, even before cars. But when scooters sit outside most of the day and see potentially dozens of riders on any number of terrains, the damage can add up quickly.

Read more: People are vandalizing the scooters taking over San Francisco with everything from stickers to poop

Superpedestrian's value comes from detecting that damage before it happens. Biderman explains that the company’s "Core vehicle intelligence technology" consists of four computers that live inside the vehicle, be it a scooter or bicycle. Even non-vehicles such as vending machines can benefit from the company's diagnostic tech. They’re constantly monitoring 100 things that could go wrong from battery level to wheel alignment or pressure,

Superpeestrian scooter

"It’s designed to be totally agnostic because we realized that the landscape is going to shape up over a decade or two, not over months," said Biderman. "We don’t know yet what will be the eventual modes that people will use."

Biderman says the scooter Superpedestrian unveiled back in December can live for anywhere from nine to 18 months while holding a charge for three to seven days. Both of those measures would be far longer than what other firms have observed in operation and could be revolutionary for the industry financially. 

So far, Superpedestrian has yet to announce any partners using its platform, though Biderman admitted the company is "working with major ride-hailing operators and many other companies."

We should see the vehicles deployed sometime this year, he said.

"As urban transportation is transformed, a host of new vehicle technologies will be needed," Biderman said. "from new types of micro-vehicles to further progress on zero-maintenance, to integration with autonomous driving, and many more. Superpedestrian is at the heart of all of this."

SEE ALSO: Lime issues its second scooter recall in less than a ... - Business Insider https://www.businessinsider.com/lime-issues-second-scooter-recall-less-than-a-month-...

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NOW WATCH: Airports are dealing with massive lines during the government shutdown as TSA employees are working without pay

Roger Stone remained defiant Sunday despite charges, while lawmakers had mixed reactions

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  • Roger Stone, President Donald Trump's longtime ally and informal campaign adviser, remained defiant in a television appearance two days after he was indicted by the special counsel's office.
  • After Stone had waved off the indictment as "thin," former prosecutor Chris Christie told host George Stephanopoulos "it's not." 
  • Acting Chief of Staff Mick Mulvaney later distanced the White House from Stone's legal proceedings, saying the charges don't "have anything to do with the president." 

Roger Stone, President Donald Trump's longtime ally and informal campaign adviser, remained defiant in a television appearance two days after he was indicted by special counsel Robert Mueller's office.

Stone, who was indicted Friday on one count of obstruction of justice, five counts of making false statements to the FBI and congressional investigators, and one count of witness tampering, waved off the charges Sunday.

"In view of the fact that I expect to be acquitted and vindicated and that my attorneys…I believe that this indictment is thin as p--- on a rock, I'm prepared to fight for my life," Stone told host George Stephanopoulos.

Chris Christie, former prosecutor and governor of New Jersey, rebuked Stone's characterization of the indictment as thin, saying "it's not."

"Every white-collar defendant when they're confronted in this circumstance with a bunch of documents of their own making try to say they're out of context," Christie said later on "This Week."

"The fact is he's got a problem because they've got all these e-mails and text messages that he created, that tell a pretty clear story," Christie continued.

On the charge related to his contacts with people linked to the radical pro-transparency group WikiLeaks, Stone said he never received "any stolen or hacked material," only publicly available information that he tried "to get as much attention as possible."

Special counsel Robert Mueller is examining if Trump associates had advance knowledge that Russian hackers had breached the servers of the Democratic National Committee and stolen batches of emails belonging to the committee and the Hillary Clinton campaign.

Those emails were released by Wikileaks and are considered by many to have affected the results of the 2016 election. Stone has previously hinted that he had advance knowledge of the dumps but distanced himself from Wikileaks on Sunday.

"All I did was take publicly available information and try to hype it to get it as much attention as possible because I had a tip that the information was politically significant and that it would come in October," he said on "This Week."

Read more: Here are all the messages between Roger Stone and his intermediaries about WikiLeaks, according to Mueller's indictment

Stone's other statements after his indictment include that he plans to plead not guilty and will not testify against Trump, which he seemed to muddle in his comments Sunday.

"If there’s wrongdoing by other people in the campaign that I know about, which I know of none, but if there is I would certainly testify honestly," Stone said. "I'd also testify honestly about any other matter, including any communications with the president."

Stone continued: "It's true that we spoke on the phone, but those communications are political in nature, they’re benign, and there is –- there is certainly no conspiracy with Russia. The president’s right, there is no Russia collusion."

Stone's boisterous comments after the indictment provoked a number of reactions from lawmakers, with Sen. Susan Collins saying on CBS' "Face the Nation" that the charges against Stone show "a disturbing pattern of lying to Congress" and this instance shows the importance of Mueller "being allowed to complete his investigation unimpeded."

The investigation's authority has become a concern among lawmakers. Democrats have expressed concern over the incoming attorney general's potential effect the investigation's future.

In a later interview on "Face the Nation," acting Chief of Staff Mick Mulvaney sought to distance the White House from Stone's comments and legal proceedings.

"The stuff happening with Roger Stone doesn't have anything to do with the White House, doesn't have anything to do with the president and certainly doesn't have anything to do with the staff at the White House," Mulvaney said.

Sonam Sheth contributed reporting.

Watch the full interview below:

SEE ALSO: Roger Stone allegedly threatened to kidnap a witness's therapy dog

DON'T MISS: Pelosi weighs in on Roger Stone's indictment: 'What does Putin have on the president, politically, personally or financially?'

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NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'

The British air force just got new fighter jets, but there are doubts about whether its fleet is ready to fight

You can buy the same American Wagyu beef used at Michelin-starred restaurants on this site — here's what it's like

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The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

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  • The highly coveted Japanese Wagyu is hard to come by in the US. An alternative that's just as delicious is American Wagyu, which is Wagyu crossed with Angus breeds to make a highly marbled and flavorful meat. 
  • Snake River Farms is a top purveyor of American Wagyu cuts — think juicy and tender filet mignon, prime rib, and even brisket. 
  • Though its cuts aren't cheap, you can taste and feel the difference in quality. If you love a good steak, it's easy to order and cook one from Snake River Farms. 

The city of Kobe, Japan is synonymous with Wagyu beef, prized among steak lovers for its unique marbling, rich flavor, and melt-in-your-mouth tenderness. Before you book a flight to Japan or put your name on the months-long reservation list at the fanciest restaurant in your city, there's a secret you need to know: you can order your very own Wagyu beef here in the US.

Snake River Farms (SRF) is a premium meat brand that's used at Michelin-starred restaurants and sold at select retailers and online. It sells not Japanese Wagyu, but American Wagyu — the result of imported Japanese Wagyu cattle crossbred with traditional cattle breeds.

Chef and Snake River Farms fan Wolfgang Puck describes American Wagyu as having "the richness of Japanese beef with lots of marbling," but with a flavor that's "more akin to what we’re used to in America." He even says that given the choice between the best Japanese Wagyu and American Wagyu, he would "choose the New York steak from Snake River Farms every time." 

snake river farms review

Instead of using the USDA Prime designation, the highest USDA grade for beef, SRF follows the Beef Marbling Standard (BMS), a Japanese marbling scale that the company believes better captures the superior quality of its beef. Its steaks range in BMS from 6 to 12, with 9 to 12 considered excellent (you can find these top-notch, "Gold Grade" steaks here). 

The cattle are raised along the high plain of the Snake River in Idaho, where they're fed balanced diets and have space to roam freely. Each piece is wet-aged (marinated in its own juices) for more than three weeks, then hand cut by a butcher and shipped frozen to you. 

On the website, you'll find dozens of American Wagyu beef cuts to buy for a treat-yourself meal or to impress your dinner guests, including porterhouse, filet mignon, ribeye, and prime rib. Even hot dogs and brisket are elevated here, the perfect additions to a gourmet backyard cookout. 

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SRF sent me its American Wagyu Prime Rib Starter Kit ($255), a set designed to help novice cooks make their first prime rib. A simple kit that reinforced how easy it really it is to make a tasty prime rib, it contained a five-pound prime rib, Jacobsen black pepper salt, and a Thermoworks digital thermometer — quality meat, a generous sprinkling of savory seasoning, and accurate temperature are the only things you need. 

Everything arrived in an insulated box (the insulated foam is biodegradable and dissolves in water) with dry ice and a reusable thermal bag, and the prime rib was a little thawed by the time I came home to pick it up. 

Prime rib is no doubt a treat I usually only indulge in around the holidays, and a treat this was. The cooking process was a breeze, and I ended up with a huge, flavorful, and juicy prime rib, which I of course also shared with friends.

I don't buy or eat a lot of meat regularly, but when I do, I know I want high-quality stuff. There's no point in skimping or settling, and Snake River Farms is now one of the first online companies I'll turn to, whether I want to buy for myself or for a friend who deserves a good meal. 

Shop American Wagyu beef at Snake River Farms here

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'Glass' wins the box office for a second-straight weekend

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Glass Universal

  • Universal's "Glass" won the domestic box office for a second-straight weekend.
  • The movie took in $19 million.

With much of the industry in Park City, Utah taking part in the Sundance Film Festival, and the rest knee deep in Oscar campaigning, Universal is using this quiet time to own the box office.

"Glass," M. Night Shyamalan's final chapter in his "Unbreakable" trilogy, easily won the domestic box office with an estimated take of $19 million. This is the second-straight weekend the movie is at the top the box office.

The movie earned $46.5 million in its opening weekend over the Martin Luther King Jr. three-day weekend last week.

"Glass" had no problem repeating a number one weekend, but compared to the franchise's previous release, 2017's "Split," it didn't have as strong of a hold. "Split" had a $40 million open (also in mid-January) and only had a 36% dip its second weekend with $25.6 million. The movie went on to earn $138 million domestically.

Split movieMost expected "Glass" not to have as strong a second weekend as its predecessor. The movie, which has a 36% score on Rotten Tomatoes, has polarized audiences.

Read more: Christian Bale called Donald Trump a "clown," but said he's "far less dangerous" than Dick Cheney

The biggest newcomer in theaters this weekend, Fox's "The Kid Who Would Be King," opened in fourth place with $7.2 million. STX's Kevin Hart dramedy "The Upside" continues to have an impressive box office run, coming in second place earning $12.2 million over the weekend. The movie now has a total domestic take of $63.1 million.

SEE ALSO: Netflix will adapt best-selling memoir "Hillbilly Elegy" into a movie after a fierce bidding war, and will reportedly spend $45 million on the film

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NOW WATCH: A drag ballet troupe has been performing around the world for nearly 50 years


The airline industry's Trump-endorsed case for privatizing air traffic control may be getting a boost, experts say

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The longest-ever government shutdown ended Friday, totaling 35 days. 

And for airlines, the effects of the shutdown can be quantified in tens of millions. Southwest Airlines said the government shutdown cost it more than $10 million. Delta said it lost $25 million in revenue during the month of January thanks to the shutdown. 

Federal airport workers were hit particularly hard by the shutdown, as they were forced to work without pay and missed two paychecks during the shutdown. Transportation Security Administration (TSA) workers, in particular, are experiencing "extreme financial hardships." Some were forced to live in cars and sign up for food stamps. Some were also unable to pay for necessary medications and some received eviction notices. 

"It's a crazy way to run our country, absolutely absurd," Southwest Airlines CEO Gary Kelly told CNBC on Thursday

JetBlue CEO Robin Hayes said the government shutdown forced the air travel "close to a tipping point."

Read more:Air traffic controllers haven't been paid since the government shutdown began, and now their union is suing the federal government

These statements may bolster the need for a cause that much of the airline industry stands behind — privatizing the air-traffic-control system.

Cowen analysts wrote in a note to investors on Friday that the myriad issues that the government shutdown foisted upon the airline industry would strengthen arguments in favor of privatizing. 

"(I)n our view, this is another major factor in airlines' support of setting up a private company to manage the country's air space," Cowen analysts Helane Becker, Conor Cunningham, and Tyler Seidman wrote. 

Big airlines want privatization

Trade organization Airlines For America (A4A) is a major champion for the privatization cause. A4A's members include UPS, FedEx, United, Southwest, and other six major airlines.  

In June 2017, President Donald Trump outlined a plan to "modernize" America's skies. One of the more controversial components of that plan was to privatize the air traffic control system, which he said would help quickly update outdated technology and cut costs for consumers. 

A4A agreed with Trump's plan. "Flight delays cost the economy $25 billion last year, and our antiquated ATC system is responsible for almost half of those delays," the organization wrote

Air Canada Air Traffic Control

"If you look at service between the Eastern US and the West Coast, flight times today are much longer than they were 20 or 30 years ago, and it's not because the airplanes are moving slower,"Hawaiian Airlines Chief Commercial Officer Peter Ingram told Business Insider's Benjamin Zhang in 2017

Read more: Trump's 'air-travel revolution' could make flying in America worse

"(I)t's because we confine ourselves to a fraction of the available airspace because we simply don't have the ATC infrastructure to be able to support taking full advantage of that," Ingram said. 

But not everyone else agrees

Delta, the second-largest airline globally, doesn't agree with its fellow big league airliners. It left A4A in 2015 largely because its stance is so different on air-traffic privatization.

"The current FAA system helps support equal service at both large urban airports and smaller rural ones, but privatization could cause smaller airports to limit service or shut down," a 2016 Delta report said. "As a result, rural residents could be forced to drive to urban areas to access the same airline service they currently enjoy close to home."

The report also noted that privatizing air traffic control boosted fees in Canada and the UK by 59% and 30%, respectively. 

Regardless, the government shutdown could prove a boon for pro-privatization folks

No part of Trump's modernization bill has gone through yet, but Cowen analysts said that the shutdown could certainly bolster the need for the privatization component.

"To date, bills in Congress to set up a separate corporation to manage air traffic control have gone nowhere," they added. "This issue could be a turning point for change."

SEE ALSO: Walmart's company truck drivers are among the best-treated in the industry — and they're getting a pay raise next month

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NOW WATCH: Here's what it's like to drive trains on London's Tube — one of the most complicated subway systems in the world

Louisiana police have found and arrested Dakota Theriot, the man accused of killing 5 people including his girlfriend and parents

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  • Police have found and arrested Dakota Theriot, the man accused of killing five people including his girlfriend and parents during two shootings, according to NPR.
  • Theriot opened fire and killed three people at Livingston Parish and two people at Ascension Parish, both near Baton Rouge, Louisiana, according to police.
  • Theriot has been charged with two counts of first-degree murder, illegal use of weapons, and home invasion, authorities said.
  • "This is probably one of the worst domestic violence incidents I've seen in quite a while," Ascension Parish Sheriff Bobby Webre told WBRZ Channel 2.

Police have found and arrested Dakota Theriot, the man accused of killing five people including his girlfriend and parents during two shootings near Baton Rouge, Lousiana, according to NPR. On Sunday, Theriot was found by Virginia police in Richmond County and is currently being transported back to Louisiana. 

Before Sunday, Theriot was at large, authorities said.

On Saturday morning, Theriot, 21, opened fire at Livingston Parish near Baton Rouge, killing three people, authorities said. He then stole a pick-up truck and drove to another nearby parish, Ascension Parish, where he shot and killed two others.

The sheriff's office identified the victims as Billy Ernest, 43; Tanner Ernest, 17; and Summer Ernest, 20, all of whom were killed in Livingston Parish, INSIDER previously reported. The other two victims were Theriot's parents, 50-year-old Elizabeth Theriot and 50-year-old Keith Theriot. Summer Ernest was believed to be Theriot's girlfriend, NPR reported.

"This is probably one of the worst domestic violence incidents I've seen in quite a while," Ascension Parish Sheriff Bobby Webre told WBRZ Channel 2.

Visit INSIDER's homepage for more.

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The three types of Amazon buyers — and how other e-tailers can lure them away (AMZN)

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Keep your friends close and your enemies closer. That’s the strategy e-tailers will have to adopt if they want to compete with Amazon. To fight back against the e-commerce giant’s expanding dominance, other online retailers must understand exactly why and how customers are buying on Amazon — and which aspects of the Amazon shopping experience they can incorporate into their own strategic frameworks to win back customers.

Why Amazon First

Business Insider Intelligence, Business Insider’s premium research service, has obtained exclusive survey data to give e-tailers the tools to figure out how to do just that with its latest Enterprise Edge Report: The Amazon Commerce Competitive Edge Report.

Enterprise Edge Reports are the very best research Business Insider Intelligence has to offer in terms of actionable recommendations and proprietary data, and they are only available to Enterprise clients.

Business Insider Intelligence fielded the Amazon study to members of its proprietary panel in March 2018, reaching over 1,000 US consumers – primarily hand-picked digital professionals and early-adopters – to gather their insights on Amazon’s role in the online shopping experience.

In full, the study:

  • Uses exclusive survey data to analyze the factors behind Amazon’s success with consumers.
  • Segments three types of Amazon customers that e-tailers should be targeting.
  • Shares strategies on how e-tailers can attract shoppers at key moments.

First, why is Amazon so popular?

Amazon is ubiquitous. In fact, a whopping 94% of those surveyed said they’d made a purchase on the site in the last twelve months. And of those who did, the vast majority believed Amazon’s customer experience was simply better than its leading competitors’ — specifically eBay, Walmart, Best Buy, and Target.

The biggest contributor to Amazon’s superior experience? Free shipping, of course. According to Amazon’s 2017 annual report, the company actually spent $21.7 billion last year covering customers’ shipping costs, a number that’s been compounding over the past few years.

Not only is free shipping included for all Prime members as part of their subscriptions but, of all e-tailers listed in the survey, Amazon also offers the lowest minimum order value for non-subscription members to qualify for the perk (just $25). The pervasiveness of free (and fast) shipping is steadily heightening customer expectations for the online shopping experience — and forcing competitors to offer similar programs and benefits.

Who exactly is shopping on Amazon?

The survey results showed that across generations for a large minority of respondents, Amazon is a standard part of their typical shopping process. Nearly a third (32%) of respondents said they begin their online shopping process on Amazon. Of those who do start their journeys elsewhere, 100% ended up purchasing something from Amazon at some point over the last 12 months.

Based on the trends in responses, Business Insider Intelligence segmented out three different types of Amazon shoppers, each with unique implications for how competitors could evolve their strategies:

  • Amazon loyalists: This group of consumers is most committed to shopping on Amazon. E-tailers must understand what has made Amazon their default experience — and how they could be pried away.
  • Comparison shoppers: This consumer segment looks at other sites before ultimately completing a purchase with Amazon, which could allow e-tailers to find success at the bottom of the purchase funnel. E-tailers should focus on what they can do more of to steal sales away at the end of the purchasing process.
  • Open-search shoppers: These consumers start their online product search away from Amazon, often with specific reasons including what they’re looking for and why they’re not looking on Amazon. Other e-tailers have the opportunity to attract these shoppers from the beginning of the purchase funnel — keeping them from ever venturing to Amazon.

Want to learn more?

Business Insider Intelligence has compiled the complete survey findings into the four-part Amazon Commerce Competitive Edge Report, which dives deeper into each of these consumer segments to give e-tailers an intricate understanding of Amazon’s role in their purchasing processes.

The report presents actionable strategies for retail strategists and executives to zero in on three individual consumer segments at critical shopping moments, and empower them to win sales in an Amazon-dominated world.

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A Wharton professor and organizational psychologist has a hiring exercise any exec should try

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  • A major talking point at the World Economic Forum's 2019 annual conference in Davos, Switzerland was how millions of jobs will be affected by rapid technological growth.
  • In a panel moderated by Business Insider, Wharton's Adam Grant said the key to thriving in the so-called "Fourth Industrial Revolution" was the development of internal skills training.
  • He said if he were running a company, the first thing he'd do is make a list of skills his company required, and develop training courses to teach those skills to existing employees.

After surveying 33,000 people around the world for its latest annual trust survey, the communications firm Edelman found that 59% of employees worry about not having the training and skills necessary for a well-paying job, and 55% worry automation and other tech will make their job obsolete.

Their fears are understandable. The developed world is once again undergoing changes with increasingly sophisticated technologies like artificial intelligence, at a scale large enough and speed fast enough, that World Economic Forum (WEF) founder Klaus Schwab thinks it warrants the label "the Fourth Industrial Revolution." Jobs will be replaced and existing jobs will change.

At WEF's annual meeting in Davos, Switzerland, Business Insider CEO Henry Blodget moderated the panel "Learning Today for Tomorrow's Jobs," with the aim of finding solutions for surviving this shift and keep as few people as possible from being left behind.

Adam Grant, an organizational psychologist at the Wharton School at the University of Pennsylvania, was one of those panel members, and he said that internal skills training is of prime importance. "I think that employers need to step up," he said.

He said a discussion with eyeglasses company Warby Parker's chief technology officer showed him how to do it well. The company was having difficulty attracting software engineers because of a crowded job market. Warby Parker is quite successful, but as a retailer based in New York City, it was outmatched by Silicon Valley tech giants.

One day the CTO was dealing with a technical issue and asked his executive assistant if she could look further into the problem to help. Three days later, she returned with a solution. The CTO knew that his assistant had an interest in coding, but the way that she embraced the problem and solved it convinced him he was going to retrain her as one of the software engineers he was looking for. It worked out well enough that the CTO has done another internal retraining.

It inspired Grant to formulate a practical exercise: "If I were running a company, the first thing I would do is I'd make a list of all the skills that I can't fill from the outside. I'd create a set of job descriptions, and then some training programs internally. And I'd let my own employees sign up to teach them as well as to take them, so that I don't have to move linearly through one ladder but I can actually rotate."

Grant has also explored the hiring process in depth, and in a tweet last year he summed up one of his key findings, which complements what he said on the panel: "Don't hire for talent, knowledge, or skill. Hire for the motivation and ability to learn. As the world changes, betting on experience can leave you stuck in the past. Investing in agility sets you up to shape the future."

As Grant sees it, companies need to value their most passionate employees, and not get attached to roles. As his Warby Parker example showed, instead of scrambling to find the ideal candidate for a job description — who may not even exist — it's worth deciding whether or not an existing high-performing employee can be trained to take on new responsibilities.

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