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Why the esports audience is set to surge — and how brands can take advantage of increased fans and viewership

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.

esports audience 2 1

Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional sports in the US, but the number of esports fans globally is still sizable. The worldwide esports audience reached 335 million in 2017, according to Newzoo. 

And there’s still significant room for growth beyond that — we predict that 600 million consumers globally will watch esports in 2023, up 79% from 2017. 

A growing number of brands are acting to capitalize on the growth of esports as the majority of professional gaming fans are millennials and open to brand sponsors. Sixty-two percent of US esports viewers are aged 18-34, according to Activate, while 58% have a positive attitude towards brand involvement in esports, per Nielsen.

Meanwhile, Newzoo anticipates global esports sponsorship revenue to reach $359 million in 2018, up 53% year-over-year. The growing esports audience and brand activity helps explains why high-profile public figures are jumping in to capitalize on the action: In late October, basketball legend Michael Jordan and platinum-selling artist Drake both made investments into separate esports ventures, for example. 

In this report, Business Insider Intelligence will explain the growth of the esports audience and why it presents an attractive advertising opportunity for brands. We'll begin by exploring the key drivers and barriers affecting esports audience growth. Finally, we'll detail the benefits of advertising to esports fans and outline the best practices for implementing a successful esports ad campaign.

The companies mentioned in this report are: Alibaba, Arby's, Audi, Bud Light, Hyundai, Intel, Mastercard, McDonald's, Red Bull, Skillz, and Turner.

Here are some of the key takeaways from the report:

  • The number of esports fans globally is anticipated to climb 59% over the next five years, but there’s still significant room for growth.
  • This expansion will be driven by many factors, including investment from traditional sports leagues, a higher number of broadcast deals, and the expansion of the mobile-based esports scene.
  • The majority of esports fans are millennials, while data suggests that Gen Zers are more receptive to nontraditional sports, like esports, than traditional sports.
  • Brands can sponsor esports leagues, competitions, and players as well as advertise on digital platforms like Twitch to reach the eyeballs of esports fans.
  • Whatever shape a brand's esports ad campaign eventually takes, displaying an authentic commitment to the gaming world is paramount.

 In full, the report:

  • Outlines the drivers and potential barriers to esports audience growth.
  • Details the various reasons esports fans are a compelling advertising opportunity for brands.
  • Discusses the different ways brands can invest spend to reach the eyeballs of esports fans.
  • Explains best practices brands advertising to esports fans should adopt in order to make inroads with the gaming community. 

 

SEE ALSO: The eSports competitive video gaming market continues to grow revenues & attract investors

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VR isn't just for gamers — here's how Audi, Lowe's and Macy's are using it to boost sales and employee training (M, WMT, AUDVF, LOW, UPS)

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This is a preview of a research report fromBusiness Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence,click here. Current subscribers can read the reporthere.

FORECAST: Global Enterprise VR Hardware and Software Revenue

Virtual reality (VR) offers immersive experiences in which users can hear, see, and interact with 360-degree digital environments using head-mounted displays (HMDs) and handheld motion devices. The technology has been historically associated with consumer-facing gaming, but it’s been gaining traction in the enterprise over the past year.

In fact, companies such as Macy’s, Lowe’s, Walmart, and UPS, among others, have all launched new VR programs since 2017. And as more businesses look to tap the technology, this will drive enterprise VR hardware and software revenue to jump 587% to $5.5 billion in 2023, up from an estimated $800 million in 2018, according to Business Insider Intelligence estimates.

This shows that retailers and brands should look into implementing VR as early as possible to better compete with other industry players who’ve started to use the tech, especially in three key areas: sales, employee training, and product development. All of the companies mentioned above are using VR to in at least one of these areas, enabling them to increase product sales, reduce product design costs, or speed up employee training processes, for instance.

In the VR In The Enterprise report, Business Insider Intelligence explores how VR can provide value to retailers and brands in three areas: sales, employee training, and product development.

The report begins by discussing potential pain points the technology addresses for each use case, examining in-depth case studies to illustrate how companies have implemented the technology, and outlining the broader takeaways each use case presents for brands and retailers.

Finally, it looks at some of the potential barriers to further enterprise adoption and how both companies and VR incumbents are actively addressing those obstacles.

The companies mentioned in the report are: Audi, Lowe's, Macy's, McLaren Automotive, Walmart, and UPS, among others.

Here are some key takeaways from the report:

  • VR enables consumers in brick-and-mortar stores to make more informed purchases, which could increase sales conversion rates.
  • Brands and retailers looking to ramp up their employees quicker should consider bringing VR into their training processes.
  • The tech can shorten brands' and retailers' product development life cycles by cutting down on the time associated with building expensive physical prototypes.

In full, the report:

  • Identifies key VR vendors and device form factors for businesses to consider.
  • Discusses key benefits the tech brings businesses for their sales, training, and product development processes.
  • Illustrates those key benefits by discussing real-world case studies from companies and the takeaways from those implementations.

 

SEE ALSO: When it comes to VR hardware, consumers are balancing price point and experience

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Sean McVay's ability to recall details from old games and plays is jaw-dropping

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SEAN MCVAY

  • Los Angeles Rams' head coach Sean McVay might have a more impressive photographic memory than LeBron James.
  • In an interview with HBO, McVay was asked about three scenarios from last season and correctly answered what play happened next during those sequences.
  • McVay joked that he could only remember football plays so well because it's the only thing on his mind.

LeBron James' photographic memory got a lot of attention during the playoffs, as he broke down long stretches of games, play by play, in front of reporters.

James may have met his match in his new neighbor, Los Angeles Rams head coach Sean McVay.

In an interview with HBO's "Real Sports," the 33-year-old McVay was asked to test his photographic memory of what happened during random plays during the season.

Interviewer Bryant Gumbel asked McVay about three plays from the past season, setting up the situation and asking McVay to remember what happened next.

Gumbel asked McVay about Week 16 against the Tennessee Titans when the Rams faced a 2nd-and-11 on their 20-yard line with 4:24 remaining in the second quarter.

"I could probably say, we were going in, flip the field, that was when he hit [Todd] Gurley on the 80-yard screen. After, on the first play, we went negative-1 [yard], and then the series before that we had, they recovered a fumble for a touchdown when our guard went the wrong way," McVay said.

"That's exactly right," Gumbel said.

Gumbel asked McVay about a Week 5 game against the Seattle Seahawks. The Rams had the ball on 3rd-and-20 from the Seahawks' 25-yard line with 56 seconds left.

"3rd-and-20 on Seattle's 25? Yeah, we called a screen, and it got picked," McVay said.

"Sheldon Richardson," Gumbel answered. "[Jared] Goff threw the interception. Is that your fault or his?"

"Well, it's an unfortunate situation," McVay said. "He tipped it off, but we gotta give a better location. That was a heck of a play by Sheldon Richardson. That was a back-breaker."

McVay also joked that he could only remember football plays so well because it's the only thing on his mind.

Watch the segment below:

 

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How consumers rank Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube on privacy, fake news, content relevance, safety, and sharing (FB, GOOGL, TWTTR, MSFT, SNAP)

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  • Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content.
  • Business Insider Intelligence surveyed over 1,300 global consumers to evaluate their perception of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.
  • Consumers’ Digital Trust rankings differ across security, legitimacy, community, user experience, shareability, and relevance for the six major social networks.

If you feel like “fake news” and spammy social media feeds dominate your Internet experience, you’re not alone. Digital trust, the confidence people have in platforms to protect their information and provide a safe environment to create and engage with content, is in jeopardy.

Digital Trust Rankings 2018

In fact, in a new Business Insider Intelligence survey of more than 1,300 global consumers, over half (54%) said that fake news and scams were "extremely impactful” or “very impactful” on their decision to engage with ads and sponsored content.

For businesses, this distrust has financial ramifications. It’s no longer enough to craft a strong message; brands, marketers, and social platforms need to focus their energy on getting it to consumers in an environment where they are most receptive. When brands reach consumers on platforms that they trust, they enhance their credibility and increase the likelihood of receiving positive audience engagement.

The Digital Trust Report 2018, the latest Enterprise Edge Report from Business Insider Intelligence, compiles this exclusive survey data to analyze consumer perceptions of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.

The survey breaks down consumers’ perceptions of social media across six pillars of trust: security, legitimacy, community, user experience, shareability, and relevance. The results? LinkedIn ran away with it.

As the most trusted platform for the second year in a row – and an outlier in the overall survey results – LinkedIn took the top spot for nearly every pillar of trust — and there are a few reasons why:

  • LinkedIn continues to benefit from the professional nature of its community — users on the platform tend to be well behaved and have less personal information at risk, which makes for a more trusting environment.
  • LinkedIn users are likely more selective and mindful about engagement when interacting within their professional network, which may increase trust in its content.
  • Content on LinkedIn is typically published by career-minded individuals and organizations seeking to promote professional interests, and is therefore seen as higher quality than other platforms’. This bodes well for advertisers and publishers to be viewed as forthright, honest, persuasive, and trustworthy.

Want to Learn More?

Enterprise Edge Reports are the very best research Business Insider Intelligence has to offer in terms of actionable recommendations and proprietary data, and they are only available to Enterprise clients.

The Digital Trust Report 2018 illustrates how social platforms have been on a roller coaster ride of data, user privacy, and brand safety scandals since our first installment of the report in 2017.

In full, the report analyzes key changes in rankings from 2017, identifies trends in millennials' behavior on social media, and highlights where these platforms (as well as advertisers) have opportunities to capture their attention.

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Another photo in Gov. Ralph Northam's 1984 yearbook shows a man in blackface

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  • Virginia Gov. Ralph Northam is fielding bipartisan calls to resign after a racist photo featured on his 1984 yearbook page surfaced.
  • Northam held a bizarre press conference on Saturday denying that he was in the photo, but admitting he had worn blackface on at least one separate occasion.
  • The yearbook itself has also drawn scrutiny over its oversight, after local Virginia media outlets uncovered another photo featuring a man in blackface.

The 1984 yearbook that embroiled Virginia Gov. Ralph Northam in controversy over a racist photo on his page featured at least one other photo of a man in blackface, local Virginia news outlets reported on Saturday.

Northam held a bizarre press conference Saturday afternoon denying that he was in the photo on his yearbook page, which featured a man in blackface standing next to a person dressed in a Ku Klux Klan-style robe and hood. But Northam also admitted that he worn blackface in a separate incident as part of a Michael Jackson costume.

"I didn't realize at the time that it was as offensive as I have since learned," Northam told reporters.

Amid demands from lawmakers across the political spectrum that he resign, Northam said Saturday he would remain governor.

Meanwhile, speculation has begun mounting about the creation of the 1984 yearbook, and how racist photos could have been published.

A second photo featuring blackface, according to a copy of the yearbook obtained by The Virginian-Pilot, shows a man in dressed in women's clothing, with a caption saying, "Who ever thought Diana Ross would make it to Medical School!"

Read more: 'It is definitely not me': Virginia Gov. Ralph Northam refuses to resign and denies he appeared in racist photo despite later blackface incident

The newspaper reported that the East Virginia Medical School yearbook was largely student-run, and it's unclear if any faculty oversaw its publication.

School alumni also said they remembered submitting their own photos to be published on their pages, though Northam said during his press conference that his former classmates told him multiple photos in the yearbook were mistakenly published on the wrong pages, and he believed such an error occurred on his page.

In a statement published Saturday morning, the president of the Eastern Virginia Medical School said he was convening an "urgent meeting" involving board members and senior leadership to address the incident.

"We cannot change the events of the past, but we can use these events as reminders of the importance of our ongoing work toward diversity and inclusion. This is a time for self-reflection and humility," President Richard Homan said. "On behalf of our beloved EVMS, I sincerely apologize for the past transgressions of your trust."

SEE ALSO: Gov. Ralph Northam reveals he used blackface for a talent show in which he danced like Michael Jackson

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NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'

THE MOBILE CHECKOUT BENCHMARK REPORT: How Amazon, Target, and other top e-tailers rank on checkout features that drive conversion (AMZN, TGT, WMT)

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Online Marketplaces with the Best Mobile CheckoutThis is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

Mobile commerce (m-commerce) isn’t just the future of online shopping — it’s absorbing more and more e-commerce in the present. Business Insider Intelligence projects m-commerce will account for nearly 40% of US online sales by 2023, totaling $447 billion. And 49% of shopping traffic from November 1 through December 6 in 2018 went through smartphones, according to Adobe.

Mobile Checkout Benchmark Stages

Despite its popularity, m-commerce faces serious conversion issues that retailers need to improve on. In North America, mobile browsers posted a conversion rate of just 6% in Q2 compared with desktop’s 11%, according to Criteo. But mobile websites still accounted for 43% of all transactions in the region among retailers that actively promoted their shopping apps, showing that they deserve special attention.

So, although consumers spend more time accessing the internet on smartphones than any other device, e-tailers aren’t able to maximize that value. And considering mobile shoppers have a similar engagement rate as desktop shoppers, but the rates at which they select products and transact are lower, according to Qubit, mobile sites clearly need to improve their ability to convert — and top e-tailers have work to do.

In the Mobile Checkout Benchmark Report, Business Insider Intelligence scores the mobile checkout experience of top e-commerce marketplaces — which includes every action from the moment a consumer chooses a product to the final purchase when they add the product to their cart and check out — to determine the current leaders in the space.

It establishes key factors in the checkout process to appropriately score e-tailers and identifies what all retailers and brands can learn from their strengths and shortcomings to improve their own m-commerce conversion capabilities. The report also looks at what developing technologies and initiatives have the potential to bolster conversion in m-commerce.

The companies mentioned in this report are: Affirm, Amazon, BigCommerce, Discover, eBay, Klarna, Mastercard, PayPal, Pier 1, Shopify, Splitit, Target, Visa, Walmart, and Wish.

Here are some of the key takeaways from the report:

  • Business Insider Intelligence’s Mobile Checkout Benchmark Study ranks top e-commerce marketplaces based on their conversion capabilities on their mobile websites.
  • Target ranked first, leading in the adding to and reviewing the cart stage and performing well across the board.
  • eBay led the overall efficiency and checkout and payment phases thanks to its simple process, but poor conversion capabilities on product pages and carts kept it from winning overall.
  • Amazon underperformed as it focuses on gathering consumer data and adding Prime subscribers rather than one-time conversion.
  • Speed and simplicity are top features to drive mobile conversion, according to experts interviewed by Business Insider Intelligence, and becoming faster and more efficient in various facets of mobile checkout will pay dividends for e-tailers.

In full, the report:

  • Examines mobile websites’ struggles with conversion.
  • Creates a benchmarking to score top e-commerce players’ websites conversion capabilities.
  • Scores e-tailers’ performances and picks out key learnings from their strengths and shortcomings.
  • Identifies developing technology that will be able to bolster mobile conversion in the future.

Interested in getting the full report? Here are two ways to access it:

  1. Purchase & download the full report from our research store. >>Purchase & Download Now
  2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

SEE ALSO: The downfall of US brick-and-mortar commerce is overblown — but merchants need to evaluate their point-of-sale terminals

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How retailers are using mobile AR to blend the online and in-store shopping journeys

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

The mobile augmented reality (AR) market is quickly becoming primed for the retail space. By blending the online and in-store shopping journeys, mobile AR promises to provide an immersive digital shopping experience unlike anything shoppers have seen before.

Technologies Consumers in the UK desire in retail

Mobile AR is one of the most coveted technologies for improving the digital shopping experience among consumers. That’s because mobile AR can be used to bring the in-store experience to consumers’ homes by recreating the try-on experience. It allows online shoppers to test out multiple sizes and variations of products, or just see what a product looks like overlaid into their home — without making a true commitment to the purchase or a trip to the store. It can also be used in-store to quickly provide product information or guide users to the right item using location-based services.

Retailers that meet this need for mobile AR stand to pull ahead of the competition. Mobile AR can help build brand loyalty, heighten engagement, increase geographical customer reach, shorten conversion times, boost purchases of larger items, and cut down on returns.

In a new report, Business Insider Intelligence examines the importance of mobile AR to businesses in the retail space, explores the various ways brands are utilizing mobile AR to enhance the customer experience as well as their own, and determines the factors retailers should consider when devising a mobile AR strategy.

Here are some of the key takeaways from the report:

  • Nearly 75% of consumers already expect retailers to offer an AR experience. Mobile AR retail experiences are more likely to come to fruition as Apple and Google continue to build out their AR developer platforms, ARKit and ARCore, respectively, which will expand the addressable market exponentially.
  • Retailers in certain segments, including furniture and home improvement, as well as beauty and fashion, have been the first to jump on the mobile AR bandwagon through their own apps. These sectors appear to have the most immediate need for mobile AR strategies, as trying out furniture and clothes are two of the most coveted AR use cases by consumers.
  • Social media is emerging as a prominent channel for retailers to reach consumers through mobile AR experiences. Platforms like Facebook and Snapchat continue to build out tools that businesses and developers can utilize to enhance their advertising strategies with immersive experiences.
  • But retailers will have to consider several factors before implementing their mobile AR strategies. These include the cost of building AR experiences, the availability of AR-compatible smartphones, consumer awareness of mobile AR apps, and the quality of mobile AR content.

In full, the report:

  • Explores the ways mobile AR brings value to the customer shopping experience. 
  • Highlights how the consumer benefits of mobile AR can be transformed into valuable outcomes for retailers.
  • Discusses how major retail brands are leveraging mobile AR to enhance the customer journey, and what goals they are striving to achieve.
  • Outlines the several factors retailers and brands will have to consider before implementing their mobile AR strategies.

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'He's doing the enemy's job for them': Current and former officials compare Trump to a toddler and say his attacks on the intel community create a goldmine for foreign governments

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  • President Donald Trump's most recent public campaign against the US intelligence community has stunned current and former intelligence officials.
  • "He's doing the enemy's job for them," one FBI agent told INSIDER.
  • Another agent compared Trump's unwillingness to accept intelligence assessments that contradict his beliefs to the behavior of a toddler.
  • "It's like when my son threw temper tantrums when I told him he couldn't do something or if I said something he didn't like. Of course, my son was three years old at the time and wasn't sitting in the Oval Office with the nuclear button," the second agent told INSIDER.
  • As a result of Trump's actions, intelligence officers are "more vulnerable to approaches by foreign intelligence services — and more vulnerable to accepting those approaches — than any other time in US history," Glenn Carle, a former CIA covert operative, told INSIDER.
  • "For decades, the Soviet Union and, more recently, Russia, have denigrated the CIA and our intelligence professionals, attempting to delegitimize US intelligence in the process," another intelligence veteran, Ned Price, said. "Now our adversaries have a helper who sits in the Oval Office."

President Donald Trump's public insults against his top intelligence chiefs and apparent unwillingness to accept assessments that contradict his own beliefs pose a dire threat to US national security and create a goldmine for foreign intelligence services to exploit, current and former intelligence officials told INSIDER.

Trump's latest attacks came after US intelligence leaders, including FBI director Chris Wray, CIA director Gina Haspel, and Director of National Intelligence Dan Coats, testified to the Senate Intelligence Committee at an annual hearing on Tuesday regarding the top global security threats facing the country.

Trump grew enraged when, among other things, the officials testified that while Iran is still a global threat, it is complying with the Joint Comprehensive Plan of Action (JCPOA), an international deal the Obama administration spearheaded that's designed to prevent Iran from acquiring nuclear weapons.

The assertion directly contradicted the president's claims that Iran is violating the deal and poses an imminent nuclear threat to the US. The officials also offered intelligence assessments on other hot-button issues, like the Islamic State and North Korea, that went against Trump's foreign policy claims.

Read more:Roger Stone says he'd be open to talking about his conversations with Trump, and that could be a game changer for Mueller

In a typical reaction, Trump took to Twitter to lash out after the hearing.

"The Intelligence people seem to be extremely passive and naive when it comes to the dangers of Iran," the president tweeted. "They are wrong! When I became President Iran was making trouble all over the Middle East, and beyond. Since ending the terrible Iran Nuclear Deal, they are MUCH different, but ... a source of potential danger and conflict."

He added: "They are testing Rockets (last week) and more, and are coming very close to the edge. There economy is now crashing, which is the only thing holding them back. Be careful of Iran. Perhaps Intelligence should go back to school!"

Asked to weigh in on Trump's public attacks on his intelligence chiefs, one current FBI agent put it bluntly.

"He's doing the enemy's job for them," the agent, who requested anonymity because they were not authorized to speak to the press, told INSIDER.

Vladimir Putin

A goldmine for foreign intelligence

Trump's apparently short attention span during intelligence briefings is well established. Several media reports over the last two years said officials try to keep the president focused by using visual aids and photographs and by condensing the material. They also reportedly use his name and title as often as possible to get him to pay more attention.

But according to TIME, officials are most alarmed by Trump's angry reactions when they brief him on information that contradicts his beliefs. Two intelligence officers told TIME that they had been warned not to give the president intelligence assessments that contradict his public stances.

A current FBI agent who works in intelligence-gathering reacted wryly to the report by comparing Trump to a toddler.

"This isn't unusual," the agent told INSIDER. "It's like when my son threw temper tantrums when I told him he couldn't do something or if I said something he didn't like."

The agent added: "Of course, my son was three years old at the time and wasn't sitting in the Oval Office with the nuclear button."

Read more: DOJ veterans say Trump and Giuliani's recent attacks against Cohen could rise to the level of criminal conduct

Glenn Carle, a former CIA covert operative who spent his career recruiting foreign spies as double agents for the US, offered a more sobering assessment.

Trump's repeated unwillingness to accept the findings of his own intelligence community "makes Americans in the national security establishment more vulnerable to approaches by foreign intelligence services — and more vulnerable to accepting those approaches — than any other time in US history," Carle told INSIDER.

"Here's the dilemma: how do you serve an executive who might be a foreign asset and who undermines the functioning of the national security establishment?" Carle said. "If you serve him, you might be betraying your oath to preserve and protect the Constitution. If you don't, then you're betraying your oath to serve the executive and your commander."

He added: "CIA officers spend our careers preying upon exactly this dilemma."

trump putin

'There's never been a man in the Oval Office who has zero regard for the truth'

Trump's attacks on the intelligence community are not a new phenomenon. He began casting doubt on the CIA's assessment that Russia interfered in the election as early as December 2016. In the months before and after, he repeatedly refused to publicly condemn the Russian government for meddling in the race and said it could also have been China or independent hackers.

Last year, the president stunned observers when he said during a summit with Russian President Vladimir Putin that he trusted Putin's word that Russia did not interfere over the US intelligence community's findings. Following swift public backlash, Trump walked back his statements and said he had confidence in US intelligence.

After intelligence officials testified to the Senate Intelligence Committee last week, Trump met with them in the Oval Office.

Before the meeting, reporters asked Trump whether he had confidence that Haspel and Coats would give him sound advice.

"No, I disagree with certain things they said," the president replied. "I think I'm right, but time will prove that. Time will prove me right, probably."

On Thursday, after their meeting in the Oval Office, Trump claimed the intelligence chiefs told him their testimony had been "misquoted,""mischaracterized," and "distorted" by the media.

"They said it was fake news, which frankly didn’t surprise me," Trump said.

The hearing was public and was broadcast on multiple news networks in real time. Coats, who spoke on behalf of the five intelligence officials who appeared before the panel, also submitted 42 pages of written testimony, and video of the hearing was posted to the Senate Intelligence Committee's website.

Read more: Acting Attorney General Matthew Whitaker says he thinks the Mueller probe is 'close to being completed'

Dan Coats

Ned Price, the former Senior Director of the National Security Council under President Barack Obama, outlined the myriad national security risks that stem from the divide between Trump and the US intelligence community.

"First, there's the risk that senior intelligence officials begin to pull their punches, watering down their assessments in order not to offend the President and his advisors," Price told INSIDER. "Doing so could well leave our top national security officials blind, or at the very least, more susceptible to threats facing us."

The attacks could also "continue to fuel a sense of demoralization within our intelligence community," Price added.

One recently retired FBI agent echoed Price's assessment, telling INSIDER that morale within the bureau "has already been down — especially in the rank and file — because of the president's public attacks on the work they do."

The agent added, "On top of that, FBI agents went without pay during the longest government shutdown in US history. In some way, the president's latest actions are just adding another straw to the pile. But that doesn't make it sting any less. How can you effectively work for someone who publicly insults everything you stand for and demonstrates so little confidence in your product?"

Carle agreed, highlighting that Trump's personality traits add another layer of complexity.

"The US intelligence community's job is to speak truth to power," Carle said. "It's not to tell the executive what he wants to hear and what supports his positions. But there's never been a man in the Oval Office who has zero regard for the truth. He is only interested in his own self-aggrandizement. There is nothing else. Nothing."

Perhaps the most chilling effect of Trump's actions, national security experts said, is the goldmine it produces for foreign intelligence services.

"For decades, the Soviet Union and, more recently, Russia, have denigrated the CIA and our intelligence professionals, attempting to delegitimize US intelligence in the process," Price said. "Now our adversaries have a helper who sits in the Oval Office."

SEE ALSO: Michael Cohen gears up to testify to 3 congressional committees before reporting to prison

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NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'


THE DATA BREACHES REPORT: The strategies companies are using to protect their customers, and themselves, in the age of massive breaches

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dbnew3This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

Over the past five years, the world has seen a seemingly unending series of high-profile data breaches, defined as incidents in which unauthorized parties access and retrieve sensitive, secure, or private data.

Major incidents, like the 2013 Yahoo breach, which impacted all 3 million of the tech giant’s customers, and the more recent Equifax breach, which exposed the information of at least 143 million US adults, has kept this risk, and these threats, at the forefront for both businesses and consumers. And businesses have good reason to be concerned — of organizations breached, 22% lost customers, 29% lost revenue, and 23% lost business opportunities.

This threat isn’t going anywhere. Each of the past five years has seen, on average, 1,704 security incidents, impacting nearly 2 billion records. And hackers could be getting more efficient, using new technological tools to extract more data in fewer breach attempts. That’s making the security threat an industry-agnostic for any business holding sensitive data — at this point, virtually all companies — and therefore a necessity for firms to address proactively and prepare to react to.

The majority of breaches come from the outside, when a malicious actor is usually seeking access to records for financial gain, and tend to leverage malware or other software and hardware-related tools to access records. But they can come internally, as well as from accidents perpetrated by employees, like lost or stolen records or devices.

That means that firms need to have a broad-ranging plan in place, focusing on preventing breaches, detecting them quickly, and resolving and responding to them in the best possible way. That involves understanding protectable assets, ensuring compliance, and training employees, but also protecting data, investing in software to understand what normal and abnormal performance looks like, training employees, and building a response plan to mitigate as much damage as possible when the inevitable does occur.

Business Insider Intelligence, Business Insider’s premium research service, has put together a detailed report on the data breach threat, who and what companies need to protect themselves from, and how they can most effectively do so from a technological and organizational perspective.

Here are some key takeaways from the report:

  • The breach threat isn’t going anywhere. The number of overall breaches isn’t consistent — it soared from 2013 to 2016, but ticked down slightly last year — but hackers might be becoming better at obtaining more records with less work, which magnifies risk.
  • The majority of breaches come from the outside, and leverage software and hardware attacks, like malware, web app attacks, point-of-service (POS) intrusion, and card skimmers.
  • Firms need to build a strong front door to prevent as many breaches as possible, but they also need to develop institutional knowledge to detect a breach quickly, and plan for how to resolve and respond to it in order to limit damage — both financial and subjective — as effectively as possible.

In full, the report:

  • Explains the scope of the breach threat, by industry and year, and identifies the top attacks.
  • Identifies leading perpetrators and causes of breaches.
  • Addresses strategies to cope with the threat in three key areas: prevention, detection, and resolution and response.
  • Issues recommendations from both a technological and organizational perspective in each of these categories so that companies can avoid the fallout that a data breach can bring.

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Trump appointed Ronny Jackson as chief medical adviser, amid ongoing Pentagon investigation

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ronny jackson

  • President Donald Trump appointed Rear Adm. Ronny Jackson as chief medical adviser on Saturday.
  • Jackson remains under Pentagon investigation stemming from allegations that he was "abusive" towards colleagues, over-prescribed certain medications, and drank on the job.
  • Jackson also garnered skepticism when he declared Trump to have "incredibly good genes" after his annual physical.

President Donald Trump appointed Rear Adm. Ronny Jackson, his former physician, as assistant to the president and chief medical adviser on Saturday, the White House announced.

Trump had nominated Jackson last year to run the Department of Veterans Affairs, though Jackson later withdrew his name for consideration over mounting allegations of misconduct.

Jackson had been accused of being "abusive" towards colleagues, drinking on the job, and loosely prescribing medications. Jackson has denied all allegations of wrongdoing, though a Pentagon investigation remains ongoing.

Read more: Watchdog report: Trump's embattled VA pick ran unit that made employees feel 'caught between parents going through a bitter divorce'

Jackson also garnered skepticism last year after performing Trump's annual physical exam and declaring in glowing terms that Trump was in "excellent health" and had "incredibly good genes."

Jackson has a long history of treating presidents, first joining the White House in 2006 during former President George W. Bush's second term, then continuing under former President Barack Obama.

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NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'

Here's how fintech is taking over the world — and what's coming next

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global fintech funding

Digital disruption is affecting every aspect of the fintech industry.

Over the past five years, fintech has established itself as a fundamental part of the global financial services ecosystem.

Fintech startups have raised, and continue to raise, billions of dollars annually, pushing incumbent financial institutions to get in on the action. Legacy players have begun using fintech to remain competitive in a rapidly evolving financial services landscape.

So what's next?

Business Insider Intelligence, Business Insider's premium research service, explores recent innovations in the fintech space as well as what might be coming in the future in our brand new exclusive slide deck, The Future of Fintech: How Fintech Is Taking Over The World and What Comes Next.

To get your copy of this free slide deck, click here.

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THE US TELEHEALTH MARKET: The market, drivers, threats, and opportunities for incumbents and newcomers

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bii us telehealth lumascape

This is a preview of a research report from Business insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here

Telehealth — the use of mobile technology to deliver health-related services, such as remote doctor consultations and patient monitoring — is enabling healthcare providers and payers to address the US healthcare industry’s growing list of problems.

The proliferation and rapid advancement of mobile technology are spurring telehealth adoption, and many believe that 2018 could be the tipping point for the telehealth market.

In this report, Business Insider Intelligence defines the opaque US telehealth market, forecasts the market growth potential and value, outlines the key drivers behind usage and adoption, and evaluates the opportunity telehealth solutions will afford all stakeholders. We also identify key barriers to continued telehealth adoption, and discuss how providers, payers, and telehealth companies are working to overcome these hurdles.

Here are some of the key takeaways:

  • Telehealth is enabling healthcare providers and payers to address the US healthcare industry’s growing list of problems, including rising healthcare costs, an aging population, and the transformation of healthcare from service-centric to consumer-centric, which is straining healthcare system resources and threatening to drive up payer costs.
  • Although telehealth solutions aren't suitable for all patients, right now, about 45% of the US population, or 147 million consumers, falls within the addressable market.
  • Despite low usage rates, most consumers are open to using telehealth solutions, according to the 2018 Business Insider Intelligence Insurance Technology Study. 
  • A range of companies are well-positioned to generate savings in terms of revenue and avoid potential pitfalls by deploying telehealth solutions.

 In full, the report:

  • Offers an overview of different types of telehealth services and their applications in the US healthcare ecosystem. 
  • Highlights the growth drivers and opportunities of these applications.
  • Includes exclusive data and insights from the 2018 Business Insider Intelligence Insurance Technology Study. 
  • Provides examples of key players in the telehealth market, including insurers, medical device makers, and health networks. 
  • Gives recommendations on how health networks and payers should approach using and deploying telehealth solutions.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
Access to all future reports and daily newsletters
Forecasts of new and emerging technologies in your industry
And more!
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Three untapped opportunities wearables present to health insurers, providers, and employers

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  • After a shaky start, wearables like smartwatches and fitness trackers have gained traction in healthcare, with US consumer use jumping from 9% in 2014 to 33% in 2018.
  • More than 80% of consumers are willing to wear tech that measures health data — and penetration should continue to climb.
  • The maturation of the wearable market will put more wearables in the hands of consumers and US businesses.

The US healthcare industry as it exists today is not sustainable. An aging patient population and rising burden of chronic disease have caused healthcare costs to skyrocket and left providers struggling to keep up with demand for care. 

FORECAST: Fitness Tracker and Health-Based Wearable Installed Base

Meanwhile, digital technologies in nearly every consumer experience outside of healthcare have raised patients’ expectations for good service to be higher than ever.

One of the key mechanisms through which healthcare providers can finally evolve their outdated practices and exceed these expectations is wearable technology.

Presently, 33% of US consumers have adopted wearables, such as smartwatches and fitness trackers, to play a more active role in managing their health. In turn, insurers, providers, and employers are poised to become just as active leveraging these devices – and the data they capture – to abandon the traditional reimbursement model and improve patient outcomes with personalized, value-based care.

Adoption is going to keep climbing, as more than 80% of consumers are willing to wear tech that measures health data, according to Accenture — though they have reservations about who exactly should access it.

A new report from Business Insider Intelligence, Business Insider’s premium research service, follows the growing adoption of wearables and breadth of functions they offer to outline how healthcare organizations and stakeholders can overcome this challenge and add greater value with wearable technology.

For insurers, providers, and employers, wearables present three distinct opportunities:

  • Insurers can use wearable data to enhance risk assessments and drive customer lifetime value. One study shows that wearables can incentivize healthier behavior associated with a 30% reduction in risk of cardiovascular events and death.
  • Providers can use the remote patient monitoring capabilities of wearable technology to improve chronic disease management, lessen the burden of staff shortages, and navigate a changing reimbursement model. And since 90% of patients no longer feel obligated to stay with providers that don't deliver a satisfactory digital experience, wearables could help to attract and retain them.
  • Employers can combine wearables with cash incentives to lower insurance costs and improve employee productivity. For example, The Greater Dayton Regional Transit Authority yielded $5 million in healthcare cost savings through a wearable-based employee wellness program.

Want to Learn More?

The Wearables in US Healthcare Report details the current and future market landscape of wearables in the US healthcare sector. It explores the key drivers behind wearable usage by insurers, healthcare providers, and employers, and the opportunities wearables afford to each of these stakeholders. 

By outlining a successful case study from each stakeholder, the report highlights best practices in implementing wearables to reduce healthcare claims, improve patient outcomes, and drive insurance cost savings, as well as how the evolution of the market will create new, untapped opportunities for businesses.

 

 

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Trump doubles down on criticism of US intelligence while GOP lawmakers call for him to stop

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trump briefing

  • President Donald Trump and GOP lawmakers conflicted Sunday, as they diverged on his criticism of US intelligence officials.
  • Republican Sen. Ron Johnson said it's "imperative" Trump listen to and trust the advice of US intelligence, and Sen. Richard Shelby said apparent gaps in communication between the president and agency heads are "troubling to all of us."
  • Trump's relationship with US intelligence came under scrutiny after he publicly rejected a report and testimony that differed with his past comments on Iran, ISIS, and North Korea.

President Donald Trump and top GOP lawmakers conflicted Sunday, as they diverged on his criticism of US intelligence officials.

Trump's relationship with US intelligence came under scrutiny when a report released last week contained several conclusions that were in stark contrasts with Trump's public comments on foreign threats including Iran, ISIS, and North Korea.

In addition to the report, testimony to the Senate Intelligence Committee from National Intelligence Director Dan Coats and CIA Director Gina Haspel contradicted Trump's past characterizations of Iran.

Tweeting after the leaders delivered testimony, Trump lashed out, tweeting they were "passive and naive," and promised that "time will prove" he was correct. Trump later backed off his comments, claiming the media had mischaracterized the nature of the testimonies.

In an interview with CBS' "Face the Nation" aired Sunday, Trump doubled down on his differences with the chiefs, touting praise for his efforts to defeat ISIS in Syria and his decision to withdraw troops from the country, despite lawmakers and intelligence chiefs pointing to existing strongholds as serious threats.

"I have intel people, but that doesn't mean I have to agree," Trump said, pointing to official intelligence that supported former President George W. Bush's mistaken pursuit of nuclear weapons in Iraq.

'Troubling to all of us'

Lawmakers appeared on Sunday shows to challenge Trump's criticisms of US intelligence. 

Republican Sen. Ron Johnson said on "Fox News Sunday" that it's "imperative" for President Trump to seriously consider recommendations made by the US intelligence community.

"There's so much tradition, and history, and complexity to some of these foreign policy issues, you have to rely on people who have been working these issues for decades," Johnson said. "It's just imperative that you actually listen to, for example, the CIA chief, the director of national intelligence."

Johnson added, "These people have the real knowledge."

Alabama Sen. Richard Shelby, Senate Appropriations Committee chairman, said on CNN's "State of the Union" that Trump's public divergence and seeming lack of trusted communication with US intelligence leaders is "troubling to all of us."

"I think there's got to be real good communications between the president and the director of the CIA and the director of national intelligence," Shelby said on CNN. "These are professional people. The president's briefed every day on it."

Shelby added, "He's not an intelligence officer. None of us are. But they — the people on the front lines, the people who analyze who gather and disseminate intelligence information to our higher-ups, we should respect them."

Read more: 'He's doing the enemy's job for them': Current and former officials compare Trump to a toddler and say his attacks on the intel community create a goldmine for foreign governments

A report published Saturday by TIME said Trump often has trouble paying attention to, or wholly disregards assessments from agents and some intelligence officers have been warned not to give President Donald Trump assessments that contradict his public comments.

Current and former intelligence officials told INSIDER's Sonam Sheth that Trump's public insults against intelligence heads and seeming unwillingness to accept conclusions that contradict his own beliefs pose a dire threat to US national security and create a goldmine for foreign intelligence services to exploit.

"This isn't unusual," one agent told INSIDER. "It's like when my son threw temper tantrums when I told him he couldn't do something or if I said something he didn't like."

The agent added: "Of course, my son was three years old at the time and wasn't sitting in the Oval Office with the nuclear button."

SEE ALSO: US intelligence agents were reportedly warned not to tell Trump findings that contradict his public comments

DON'T MISS: Ahead of the Super Bowl, Trump said he would 'have a hard time' letting his son Barron play football, citing safety concerns

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NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'

The three types of Amazon buyers — and how other e-tailers can lure them away (AMZN)

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Keep your friends close and your enemies closer. That’s the strategy e-tailers will have to adopt if they want to compete with Amazon. To fight back against the e-commerce giant’s expanding dominance, other online retailers must understand exactly why and how customers are buying on Amazon — and which aspects of the Amazon shopping experience they can incorporate into their own strategic frameworks to win back customers.

Why Amazon First

Business Insider Intelligence, Business Insider’s premium research service, has obtained exclusive survey data to give e-tailers the tools to figure out how to do just that with its latest Enterprise Edge Report: The Amazon Commerce Competitive Edge Report.

Enterprise Edge Reports are the very best research Business Insider Intelligence has to offer in terms of actionable recommendations and proprietary data, and they are only available to Enterprise clients.

Business Insider Intelligence fielded the Amazon study to members of its proprietary panel in March 2018, reaching over 1,000 US consumers – primarily hand-picked digital professionals and early-adopters – to gather their insights on Amazon’s role in the online shopping experience.

In full, the study:

  • Uses exclusive survey data to analyze the factors behind Amazon’s success with consumers.
  • Segments three types of Amazon customers that e-tailers should be targeting.
  • Shares strategies on how e-tailers can attract shoppers at key moments.

First, why is Amazon so popular?

Amazon is ubiquitous. In fact, a whopping 94% of those surveyed said they’d made a purchase on the site in the last twelve months. And of those who did, the vast majority believed Amazon’s customer experience was simply better than its leading competitors’ — specifically eBay, Walmart, Best Buy, and Target.

The biggest contributor to Amazon’s superior experience? Free shipping, of course. According to Amazon’s 2017 annual report, the company actually spent $21.7 billion last year covering customers’ shipping costs, a number that’s been compounding over the past few years.

Not only is free shipping included for all Prime members as part of their subscriptions but, of all e-tailers listed in the survey, Amazon also offers the lowest minimum order value for non-subscription members to qualify for the perk (just $25). The pervasiveness of free (and fast) shipping is steadily heightening customer expectations for the online shopping experience — and forcing competitors to offer similar programs and benefits.

Who exactly is shopping on Amazon?

The survey results showed that across generations for a large minority of respondents, Amazon is a standard part of their typical shopping process. Nearly a third (32%) of respondents said they begin their online shopping process on Amazon. Of those who do start their journeys elsewhere, 100% ended up purchasing something from Amazon at some point over the last 12 months.

Based on the trends in responses, Business Insider Intelligence segmented out three different types of Amazon shoppers, each with unique implications for how competitors could evolve their strategies:

  • Amazon loyalists: This group of consumers is most committed to shopping on Amazon. E-tailers must understand what has made Amazon their default experience — and how they could be pried away.
  • Comparison shoppers: This consumer segment looks at other sites before ultimately completing a purchase with Amazon, which could allow e-tailers to find success at the bottom of the purchase funnel. E-tailers should focus on what they can do more of to steal sales away at the end of the purchasing process.
  • Open-search shoppers: These consumers start their online product search away from Amazon, often with specific reasons including what they’re looking for and why they’re not looking on Amazon. Other e-tailers have the opportunity to attract these shoppers from the beginning of the purchase funnel — keeping them from ever venturing to Amazon.

Want to learn more?

Business Insider Intelligence has compiled the complete survey findings into the four-part Amazon Commerce Competitive Edge Report, which dives deeper into each of these consumer segments to give e-tailers an intricate understanding of Amazon’s role in their purchasing processes.

The report presents actionable strategies for retail strategists and executives to zero in on three individual consumer segments at critical shopping moments, and empower them to win sales in an Amazon-dominated world.

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Tom Brady was the biggest steal in NFL Draft history, but there was more to it than just luck

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Tom Brady

  • Tom Brady was the 199th pick in the 2000 NFL Draft and is now considered the greatest quarterback to play the game.
  • The pick is viewed as lucky by many, but Bill Belichick had targeted Brady and likely would have taken him much sooner if not for the mess he inherited as head coach.
  • The one thing the New England Patriots did not need in 2000 was another quarterback, but at some point, they could no longer pass on the talent and the value.

In 2000, the New England Patriots were a mess. The Pats lost six of their final eight games during the 1999 season and fired head coach Pete Carroll. Bill Belichick was hired, and the team made the biggest steal in NFL Draft history: selecting Tom Brady in the sixth round.

Snagging Brady late in the draft, was a move that would win the franchise nine AFC titles and five Super Bowls in the next 19 seasons. A decade and a half later, the Patriots are still the best franchise in the NFL, and despite the Deflategate scandal, Brady is still one of the faces of the NFL and the widely accepted as the GOAT.

A lot of people think the Patriots just got lucky in drafting a future Hall of Famer so late in the draft. In reality, luck had little to do with it.

The Patriots were quite high on Brady.

Before the draft, Belichick hired veteran assistant Dick Rehbein to be his quarterbacks coach even though he had not previously held the position at any level. In Michael Holley's book, "Belichick and Brady," he explained the decision to hire Rehbein.

"He had played some college ball himself, at center," Holley wrote. "While he didn't have the perspective of someone who had played quarterback, he was often the quarterback of the offensive line. Even better, he was an informed outsider. He had coached for fifteen years, but analyzing quarterbacks was new to him. He'd bring fresh eyes to the job. He was hired eight weeks before the draft, and there was plenty of work to do. One of his assignments from Belichick was to study college quarterbacks and find one who could potentially back up starter Drew Bledsoe."

According to Belichick, during an interview with the NFL Network, when Rehbein returned, he told Belichick that Brady was "the best fit for the [Patriots'] system" and others in the front office and among the coaches agreed.

In particular, the team loved Brady's mental makeup and leadership skills.

Tom Brady

"It's not that we said we wanted to draft a tall, lanky quarterback that ran a 5.3 [time in the] 40 [yard dash]. Those weren't the traits we were looking for," current Bucs general manager and then-member of the Patriots personnel staff Jason Licht said at a press conference before the 2014 season. "But we were looking for the mental makeup ... Belichick did a lot of homework on him, along with our staff, on his mental makeup. Watching the tape, he was the guy that would go in and lead [the University of Michigan] back to victory."

Other teams were turned off by Brady's role at Michigan and his lack of athleticism.

Many teams were scared away from Brady because Michigan head coach Lloyd Carr refused to name Brady the starting quarterback early on his senior year after serving as the starting quarterback his junior year. Before the season opener against Notre Dame, Carr was asked who would be starting:

"What time is the game?" Carr asked.

"Three-thirty," he was told.

"Three-thirty. You’ll see then," he responded.

Brady would start the game, but he also shared duties with sophomore Drew Henson, losing his role as the Wolverines' unrivaled quarterback. Not exactly a ringing endorsement from his coach.

Brady also showed up to the NFL Draft combine looking un-athletic.

"He did not have the prototypical NFL body," said Don Banks of Sports Illustrated on the NFL Network. "He came out kinda skinny [and] they didn't think he was strong enough."

Tom Brady

Vic Carucci of NFL.com added that Brady "looked slow."

Brady ran his 40-yard dash in 5.28 seconds, well-below where quarterbacks should be. Of the 308 quarterbacks to run at the NFL Combine since 2000, Only three ran as slow or slower than Brady.


The one thing the Patriots did not need was a quarterback.

While the Patriots were high on Brady, former Patriots general manager Scott Pioli explained that the team was a mess and they had a lot of needs more important than adding another quarterback.

Read more:WHERE ARE THEY NOW? The 6 quarterbacks taken before Tom Brady in the 2000 NFL Draft

"When we took over the 2000 team we had a roster of 42 players and were $10.5 million over the salary cap,"Pioli said on The Dan Patrick Show. "We had to get down to 39 players to get under the cap ... We liked Brady a little bit. But the one thing we had with [just] 39 players on the roster was we had three quarterbacks."

In other words, the Patriots needed to add at least 14 players to the 53-man roster but were already set at quarterback. One of those quarterbacks, Drew Bledsoe, was just 28 years old and should have been entering the prime of what had been a good career up to that point.

Drew Bledsoe

In another twist of fate, the Patriots' roster and salary-cap mess also forced them to let several veteran players go in free agency. The NFL awarded the Patriots multiple compensatory picks late in the 2000 draft as a result of the free agency defections. One of those was pick No. 199 overall in the sixth round.

The draft started to shape up perfectly for the Patriots.

"We started talking about Brady around the third round," said Pioli. "When you are drafting based on need or best player, and you are waffling back and forth, you have to do things strategically."

Other quarterbacks kept coming off the board, and nobody was taking Brady.

Giovanni CarmazziIn all, six quarterbacks were drafted ahead of Brady in the 2000 draft. Those six quarterbacks combined to start 191 games in the NFL and throw 246 touchdown passes. In Brady's career, he has started 267 games and thrown 517 touchdown passes — and that's just the regular season.

At this point, doubt was starting to creep into Brady's mind. His internship at Merril Lynch may have needed to become a career.

Read more: Tom Brady was once an intern at Merrill Lynch — Here's his résumé from when he didn't think he'd make it in the NFL

Luckily for Brady, Belichick hired a coach with no experience analyzing quarterbacks to do just that. It was a fresh set of eyes. From Holley's book:

"All of Brady's old [Michigan] teammates could talk about the NFL and Brady could ask them about their insurance. The thought had crossed his mind. He was a college graduate, and he was going to need a job. If not football, premiums. Luckily for Brady, the new quarterbacks coach in New England, Rehbein, had a few things going for him. He was wildly respected by his boss; he had been remarkably thorough in his first quarterbacks analysis; and he loved what he saw from Tom Brady. As a result, Brady's name and draft grade practically shouted from the whiteboard in the Patriots' war room."

Pioli agreed.

"Every round, we're looking at Brady," Pioli said. "When it got to the sixth round — we had the [draft] board stacked vertically [with columns moving left to right]  — by the time we got to the sixth round, Brady is all the way over to the left by himself, and we said 'what are we doing?' ... everyone liked Brady ... so we took him."

The value of a player they liked at that point of the draft outweighed other needs the team still had.

The Patriots had to sacrifice elsewhere to keep Brady on the team.

While most teams carry two or a maximum of three quarterbacks on the roster, the Patriots had four quarterbacks on their roster during Brady's rookie season.

This may have been the most telling sign that the Patriots did see potential in the young Brady. The Patriots sacrificed a roster spot to keep Brady on the team even though they knew the rookie would not play much (he threw three passes his rookie season).

So while there was some luck involved with other teams passing on Brady, the Patriots saw something they liked and took a chance other teams did not, and they had to make sacrifices to do so.

The result was five Super Bowl championships and the biggest steal in NFL Draft history.

Tom Brady

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These are the top five trends shaping the future of digital health

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Digital Health

The healthcare industry is in a state of disruption. Digital solutions are becoming a necessary part of the new global standard of care for patients and regulation is being fast-tracked to catch up to digital health innovation.

These rapid changes will have ripple effects across the entire healthcare system, impacting incumbents and new entrants alike.

Based on our ongoing analysis, understanding of industry trends, and conversations with industry executives, Business Insider Intelligence, Business Insider’s premium research service, has put together The Top Five Trends Shaping The Future of Digital Health.

To get your copy of this free report, click here.

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Trump said 'you have to get rid of' the Russia probe and parroted a Kremlin talking point in a wide-ranging interview

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donald trump

  • During a wide-ranging interview on CBS' "Face The Nation," President Donald Trump said "you have to get rid of the Russia investigation," parroted a Kremlin talking point, downplayed the crimes members of his inner circle pleaded guilty to, and suggested he may object to the release of a final report in the Russia probe.
  • He referred to the 12 Russian military intelligence officers and 13 Russian nationals aligned with the Kremlin who have been charged as "bloggers."
  • He also defended the longtime GOP strategist Roger Stone, who was recently arrested and charged with lying to Congress, obstruction, and witness tampering. Trump said he has "not thought about" pardoning Stone yet.
  • And while the president initially said it's up to the attorney general whether or not to release the special counsel Robert Mueller's final report, Trump walked his comment back, saying, "I don't know. It depends. I have no idea what it's going to say." 

President Donald Trump unleashed his frustration about the Russia investigation and the special counsel Robert Mueller during a wide-ranging interview on CBS' "Face The Nation" that aired Sunday.

Among other things, the president said "you have to get rid of the Russia witch hunt" and attempted to downplay the indictments and guilty pleas so far, many of which have come from members of his inner circle.

Thirty-four people have been charged as part of the investigation, which is examining Russia's interference in the 2016 US election and whether the Trump campaign colluded with Moscow. Several people, including the former national security adviser Michael Flynn, the former campaign manager Paul Manafort, the former deputy campaign manager Rick Gates, and Trump's former lawyer Michael Cohen, have pleaded guilty.

Asked to address the indictments and guilty pleas, Trump replied, " Of the 34 people, many of them were bloggers from Moscow or they were people that had nothing to do with me, had nothing to do with what they're talking about, or there were people that got caught telling a fib or telling a lie."

Michael Cohen

The "bloggers" the president referenced are 12 Russian military intelligence officers and 13 Russian nationals working for a troll farm supported by the Kremlin. By calling them bloggers, Trump appeared to be echoing Russian President Vladimir Putin's claim that many of the Russians who were indicted are merely independent hackers who are not aligned with the Kremlin. But US intelligence officials say the defense is a red herring because the Kremlin rarely carries out its own orders. Instead, Putin is known to use proxies to do his dirty work to maintain plausible deniability.

Read more: Mueller indicts 12 Russian intelligence officers on hacking charges

Meanwhile, Cohen, Manafort, Flynn, Gates, and the former Trump campaign aide George Papadopoulos all pleaded guilty to lying to Congress or the FBI — which is a felony — about their Russia contacts or business dealings involving Russia during the election. Manafort and Gates also pleaded guilty to other crimes including conspiracy and obstruction. All of them are currently cooperating or formerly cooperated with prosecutors.

"I think it's a terrible thing that's happened to this country because this investigation is a witch hunt," Trump told CBS' Margaret Brennan. "When you look at General Flynn where the FBI said he wasn't lying, but Robert Mueller said he was, and they took a man and destroyed his life. When you look at so many of the things that have happened — why didn't they go after Hillary Clinton for her emails? She had 33,000 emails that were deleted after receiving a subpoena from Congress."

Roger Stone

Brennan interjected and asked Trump about the longtime GOP strategist Roger Stone, who was indicted in January for lying to Congress about his interactions involving WikiLeaks, obstruction, and witness tampering.

"First of all, Roger Stone didn't work on the campaign, except way, way at the beginning, long before we're talking about," Trump responded. "Roger is somebody that I've always liked, but a lot of people like Roger — some people probably don't like Roger — but Roger Stone's somebody I've always liked."

Read more: Meet Roger Stone — One of Donald Trump's most loyal supporters, who was just indicted by the Mueller probe

Stone was an informal adviser to the Trump campaign in the early stages of the race. Even after he stopped advising the campaign, Stone and Trump had frequent late-night phone calls. Both Stone and Trump have said they did not discuss WikiLeaks, Russia, or WikiLeaks founder Julian Assange during their calls.

But prosecutors are said to be zeroing in on those calls, one of which took place in early August 2016, hours after Stone learned from his associate, Jerome Corsi, that WikiLeaks had obtained "damaging" information on the Clinton campaign and was planning on releasing it soon.

robert mueller

Prosecutors also dropped a bombshell when they revealed that a senior Trump campaign official "was directed" by someone else on the campaign to stay in touch with Stone about WikiLeaks' planned document dumps.

Stone pleaded not guilty to all the charges and struck a defiant tone following his arrest. He also went on a media blitz asserting his innocence, and he stacked his team with a well known First Amendment lawyer, indicating that he intends to fight a gag order if one is imposed on him.

"Would you pardon him?" Brennan asked Trump.

"I have not thought about it," Trump said. "It looks like he's defending himself very well. But you have to get rid of the Russia witch hunt."

Read more: Mueller dropped a huge bombshell in Roger Stone's indictment, and it's bad news for Trump

Mueller is said to be putting together a report of his key findings in the Russia investigation that will be submitted to deputy attorney general Rod Rosenstein. When a new attorney general — likely William Barr, a former White House lawyer in the George H.W. Bush administration who also served as attorney general — is confirmed, they would decide whether to release the report to Congress, which would in turn be able to release it to the public.

Asked whether he would elect to have the Mueller report made public, Trump initially said it was "totally up to the attorney general."

Later, he walked back his comments, saying, "I don't know. It depends. I have no idea what it's going to say."

SEE ALSO: 'He's doing the enemy's job for them': Current and former officials compare Trump to a toddler and say his attacks on the intel community create a goldmine for foreign governments

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NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'

A woman filled 745,000 prescriptions at Walgreens, but she wasn't a pharmacist

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Walgreens pharmacy

  • In over a decade, a woman filled nearly 750,000 prescriptions at a Walgreens pharmacy, CBS  News reports.
  • It turns out that she was not a pharmacist.
  • Kim Thien Le claimed that she held a degree from Creighton University, but the California Board of Pharmacy found on Wednesday that she never graduated.
  • Le, who has not worked at Walgreens since 2017, used the license numbers of two different pharmacists with names close to her own in order to disguise the fact that she didn't have a degree.
  • Walgreens is looking into how this happened.

In over a decade spent working in Walgreens pharmacies in Cailfornia, a woman filled nearly 750,000 prescriptions, CBS News reports. However, according to the outlet, it turns out the woman was not a pharmacist as she claimed to be.

While she worked at Walgreens pharmacies in San Jose, Milpitas, and Fremont, the woman's employers were under the impression that she was a pharmacist.

Le claimed to have a degree from Creighton University, but on Wednesday the California Board of Pharmacy said that she never graduated from the school, according to court documents.

Read more: A man spent over a month in jail on charges of heroin possession. His 'drugs' were actually laundry detergent.

In over a decade Le filled 745,355 prescriptions using licenses that were not issued to her, according to the document. Le said she got around the system by using license numbers of two different pharmacists with names close to her own.

A Walgreens spokesperson told CBS News that Le has not worked for the company since 2017. The spokesperson added that Walgreens "undertook a re-verification of the licenses of all our pharmacists nationwide to ensure that this was an isolated incident."

The spokesperson declined to comment to CBS News on how Le held her position without a license for over a decade.

When questioned about the situation, Le said she and her family would like to move on. "Me and my son would be very grateful if you could just forget about this," she said, per CBS News.

The situation remains under investigation, according to CBS News.

Representatives for Walgreens and the California Board of Pharmacy didn't immediately return INSIDER's request for comment.

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There's an easy way to make your iPhone screen even dimmer than its lowest brightness setting, and it's perfect for reading at night

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iPhone bed

  • I read on my iPhone at night all the time.
  • But sometimes the iPhone's lowest brightness setting isn't dim enough for the environment, or my eyes.
  • There's a trick that can make your screen even dimmer than the brightness settings Apple provides, and it's perfect for nighttime.

If you're like me, you spend your last waking minutes reading on your iPhone in bed until you're tired enough to fall asleep.

But sometimes, your iPhone's screen can be too bright for you and your partner — even if it's on the lowest brightness setting.

Thankfully, hidden away in your iPhone's settings is a way to make the screen super-dim.

It's easy to set up and works really well — I use it all the time.

SEE ALSO: Apple's new iPhone software is better than ever: Here are the 12 most useful features in iOS 12

DON'T MISS: I've used the iPhone XS, iPhone XS Max, and iPhone XR — here's which one I'd recommend buying

First, go to your Settings app.



Click General.



Scroll down and click Accessibility.



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