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At least 2 killed after small plane crashed into a suburban California neighborhood, sets home on fire

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yorba linda plane crash

  • At least two people were killed on Sunday after a small plane crashed in a suburban neighborhood in Yorba Linda, California.
  • The plane was a Cessna 414A and crashed shortly after departing the Fullerton Municipal Airport, the Orange County Register reported.
  • It's unclear what caused the crash, or whether the victims were passengers of the plane or residents of the home.

At least two people were killed and another two were hospitalized after a small plane crashed into a suburban neighborhood in Yorba Linda, California, and set a home ablaze, the Orange County Fire Authority said Sunday.

It's unclear whether those killed and injured were passengers in the plane, or residents of the home, the Orange County Register reported.

The plane was a Cessna 414A, Federal Aviation Administration spokesman Allen Kenitzer told the newspaper. It crashed shortly after departing the Fullerton Municipal Airport, though it's unclear why.

Witnesses took to social media Sunday afternoon to share photos and videos of the flames engulfing the homes, emitting thick, black smoke.

This is a developing story. Check back for updates.

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People are baffled by what Ridley Scott is promoting in Turkish Airlines' Super Bowl spot

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Turkish Airlines Super Bowl 2019

  • Turkish Airlines has a new six-minute video made by Ridley Scott and used a 30-second ad to promote it during the Super Bowl.
  • Viewers were confused after it aired because the 30-second ad didn't get any context around the longer film.
  • The full six-minute video is on the brand's social platforms.

Turkish Airlines aired a 30-second ad for a new branded film -- but people are confused what the ad is about.

The international airline debuted a trailer during the first quarter of the Super Bowl that promotes a six-minute film directed by Ridley Scott. The spot shows a woman running through the airport going through a cat-and-mouse chase with someone on the phone. The spot prompts people to go to the brand's website to watch the full six-minute film.

Turkish Airlines has since posted the full spot on its social accounts:

Immediately after airing, people tweeted that they were either confused about what the ad was about since the ad only shows a confusing clip of the entire ad.

 

 

 

 

 

 

 

 

 

SEE ALSO: Here's the full list of all the Super Bowl commercials we know about

SEE ALSO: 

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Bud Light's 'Dilly Dilly' just made a comeback at the Super Bowl with a weird crossover ad with Game of Thrones — here's what the phrase means

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Bud Light brought back its viral "Dilly Dilly" campaign in a weird crossover ad with Game of Thrones at the Super Bowl.

The brand turned the phrase into a cultural phenomenon back in 2017. The company launched a series of ads created by the Wieden+Kennedy ad agency that went viral, thanks to their constant appearances during commercial breaks in NFL and college football games. 

At Business Insider's IGNITION conference in New York in 2017, we got to chat with the man ultimately responsible for the "Dilly Dilly" campaign: Anheuser-Busch InBev Chief Marketing Officer Miguel Patricio. We asked him about the origin of the campaign and — with the Super Bowl looming — if the brand had any plans to make any new "Dilly Dilly" ads. Following is a transcript of the video.

Graham Flanagan: What the hell does "Dilly Dilly" mean?

Miguel Patricio: "Dilly Dilly" doesn't mean anything. That's the beauty of it. I think that we all need our moments of nonsense and fun. And I think that "Dilly Dilly," in a way, represents that. A lot of people asked me, "How did you approve that?"

[You can thank this man for the "Dilly Dilly" campaign. He's the Chief Marketing Officer of AB InBev]

To tell you the truth, we never expected this to be so successful. It didn't test that well. We did that ad, actually, because of – the new season of "Game of Thrones" coming, but when we tested, it didn't test that well. We said, "Consumers will get it."

And especially with repetition. We have a chance here for this to become big. So, we went against the research and we gave a chance to "Dilly Dilly" and we are so happy!

[The spot was created by the Wieden+Kennedy ad agency]

I think that one of the proofs of success,  nowadays, from a cultural standpoint, is when you go to Amazon and you don't do anything, there are people already selling t-shirts. Two weeks ago, I went on Amazon. There were like ten different types of "Dilly Dilly" t-shirts. I said "Yes! That's it!"

It becomes a cultural currency. 

Flanagan: You're suing all those people, right?

Patricio: No, no. We want everybody to "Dilly Dilly" in their life, so no problem. We are gonna bring more fun, more Dilly Dillys ... Super Bowl is pretty close. Maybe we'll surprise you with a Dilly Dilly soon. I don't know. Maybe!

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How the Internet of Things will transform consumerism, enterprises, and governments over the next five years

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  • The Internet of Things is fueling the data-based economy and bridging the divide between physical and digital worlds.
  • Consumers, companies, and governments will install more than 40 billion IoT devices worldwide through 2023.
  • The next five years will mark a pivotal transformation in how companies and jurisdictions operate, and how consumers live.

Being successful in the digital age doesn’t just require knowing the latest buzzwords; it means identifying the transformational trends – and where they’re heading – before they ever heat up.

IoT Forecast BookTake the Internet of Things (IoT), for example, which now receives not only daily tech news coverage with each new device launch, but also hefty investments from global organizations ushering in worldwide adoption. By 2023, consumers, companies, and governments will install more than 40 billion IoT devices globally. And it’s not just the ones you hear about all the time, like smart speakers and connected cars.

To successfully navigate this changing landscape, individuals and organizations must understand the full extent and functionality of the “Things” included in this network, the key drivers of each market segment, and how it all relates to the work they do every day.

Business Insider Intelligence, Business Insider’s premium research service, has forecasted the start of the IoT’s global proliferation in The IoT Forecast Book 2018— and the next five years will be transformational for consumers, enterprises, and governments.

  • Consumer IoT: In the US alone, the number of smart home devices is estimated to surpass 1 billion by 2023, with consumers dishing out about $725 per household — a total of over $90 billion in spending on IoT solutions.
  • Enterprise IoT: Comprising the most mature segment of the IoT, companies will continue pouring billions of dollars into connected devices and automation. By 2023, the total industrial robotic system installed base will approach 6 million worldwide, while annual spending on manufacturing IoT solutions will reach about $450 billion.
  • Government IoT: Governments globally are ushering in IoT devices to spur the development of smart cities, which would be equipped with innovations like connected cameras, smart street lights, and connected meters to provide a real-time view of traffic, utilities usage, crime, and environmental factors. Annual investment in this area is expected to reach nearly $900 billion by 2023.

Want to Learn More?

People, companies, and organizations all over the world are racing to adopt the latest IoT solutions and prevent growing pains amidst a technological transformation. The IoT Forecast Book 2018 from Business Insider Intelligence is a detailed three-part slide deck outlining the most important trends impacting consumer, enterprise, and government IoT — and the key drivers propelling each segment forward.

Representing thousands of hours of exhaustive research, our multipart forecast books are considered must-reads by thousands of highly successful business professionals. These informative slide decks are packed with charts and statistics outlining the most influential trends on the leading edge of your industry. Keep them for reference or drop the most valuable data into your own presentations to share with your teams.

Whether you’re newly interested in a topic or you already consider yourself a subject matter expert, The IoT Forecast Book 2018 can provide you with the actionable insights you need to make better decisions.

 

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Bud Light and 'Game of Thrones' debuted a crossover ad for Super Bowl Sunday, and everyone was caught off guard

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Game of Thrones Bud Light ad Super Bowl

  • HBO and Bud Light teamed up for a "Game of Thrones" crossover commercial during the Super Bowl on Sunday. 
  • The ad starts with Bud Light's "Dilly Dilly" campaign about the Bud Knight.
  • But then The Mountain appears, and Drogon sweeps in to roast everyone alive. 
  • People were taken aback by this unexpected partnership.

HBO has yet to release a full-length trailer for the eighth and final season of "Game of Thrones," and the teasing continued on Super Bowl Sunday.

In an unexpected move, HBO partnered with Anheuser-Busch InBev for a Bud Light and "Game of Thrones" crossover commercial. 

The ad began as an iteration of Bud Light's viral "Dilly Dilly" campaign, in which medieval characters cheer "Dilly Dilly!" as knights and lords attend a jousting tournament. 

But then Gregor "The Mountain" Clegane entered the ring, and the iconic "Rains of Castamere" song began playing over the Bud Light commercial. The ad then recreates several memorable moments from the series, including the death of Oberyn Martell. But this time The Mountain defeats the "Bud Knight."

Drogon, one of Daenerys Targaryen's dragons, also appears and roasts the entire encampment alive. By the end of the commercial, the full "Game of Thrones" theme song was playing and HBO's logo appeared, reminding viewers the final season was coming on April 14. 

An HBO press release revealed that the ad's creation "reunited more than 25 people from the 'Game of Thrones' crew under the direction of David Nutter, the man who orchestrated the infamous 'The Red Wedding' episode among others, and the collaboration of showrunners David Benioff and D.B. Weiss."

The Mountain Bud Light commercial Game of Thrones Super Bowl

The Bud Light portion of the commercial directed by Spencer Riviera, "who previously directed creative within the Bud Light medieval universe."

According to a report from the Wall Street Journal's Suzanne Vranica, HBO considered partnering with other brands for this surprise "Game of Thrones" crossover. 

"HBO considered several potential partners, including car makers and Coca-Cola Co," the WSJ says. "The beverage giant was never approached, but HBO had envisioned pitching a script that involved having Coke's iconic polar bear turn into a 'white walker,' a zombie-like creature from the show."

But the chosen brand was Bud Light, thanks to the "Dilly Dilly" campaign set in a similar medieval-inspired landscape which matched with "Game of Thrones."

Bud Knight Dilly Dilly Game of Thrones crossover Super Bowl ad

The commercial invoked surprise from Super Bowl viewers, many of whom likely thought the commercial was another run-of-the-mill Bud Light ad. But once the recognizable "Game of Thrones" music began and The Mountain stepped into view, things took a turn.

"Game of Thrones" returns for its eighth and final season on Sunday, April 14 at 9 p.m. EST. 

Visit INSIDER's homepage for more.

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Vegans are furious at Hyundai for its Super Bowl commercial that bashes vegan dinner parties

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hyundai vegans

  • Hyundai'sSuper Bowl ad is infuriating vegans.
  • The commercial positioned a vegan dinner party, complete with "beetloaf," as a horrific experience on par with a root canal.
  • "We actually love vegan food and are glad it's going more mainstream," Hyundai tweeted on Sunday. 

Vegans are beefing with Hyundai over the car company's Super Bowl ad.

Hyundai's Super Bowl commercial features a couple riding an elevator that is dropping people off to different unpleasant experiences, such as a root canal or shopping for a car. One undesirable experience is a "vegan dinner party," complete with "beetloaf." 

Read more:Here's the full list of all the Super Bowl commercials we know about

The People for the Ethical Treatment of Animals took issue with the ad when it was released on Twitter prior to the Super Bowl. 

"Instead of buying a car from people with outdated ideas, we suggest a vegan Smartcar by Mercedes," PETA tweeted. "Great mileage & acceleration, turns on a dime."

Vegans expressed similar negative sentiments when the ad aired on Sunday evening.

"Hyundai's Superbowl ad should not have made fun of vegan food - it is the one diet that can help our health, help the planet & help the environment,"one person wrote on Facebook. 

"I need a new car. I was considering a Hyundai. I am a vegan," reads another. "It's hard enough to live this way with out being denigrated by a car company. Shame on you." 

"We totally respect veganism and are happy that it is mainstream," a representative for Hyundai said in an email to Business Insider. 

On Twitter, the company is attempting to make amends with vegans by sharing an actual recipe for beetloaf. 

"We actually love vegan food and are glad it's going more mainstream," Hyundai tweeted.

 

"We also hope that vegans have a sense of humor just like dentists, parents, judges and flight attendants, the others stops represented on 'the elevator,'" the Hyundai representative added. 

Watch the full Hyundai ad here: 

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Traditional TV usage is declining across every demographic — here's how digital media companies are recreating content bundles

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This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

tv usage decline

As streaming becomes an increasingly mainstream behavior among consumers, the video industry has produced new combinations of streaming video programming services to prepare for the progressive overhaul in how media is distributed.

These streaming bundles have emerged in response to the problems of media fragmentation, cord-cutting, and high consumer costs. Declining usage of traditional TV across every demographic, particularly among young viewers, has also demanded new solutions to the traditional distribution model that is pay-TV.

Although streaming media bundles are still evolving, four distinct models have emerged:

  • Skinny bundles — Cheaper, streaming versions of the traditional pay-TV bundle, but with fewer channels.
  • SVOD aggregators — Facilitate a la carte sign-ups to third-party streaming services through a central user portal. The primary example so far is Amazon Channels, Amazon's SVOD partner program. 
  • SVOD integrations — SVOD services like Netflix that bring their offerings to a traditional operator's service.
  • Streaming service partnerships — Combine one or more streaming services under a single offering, at a lower cost than the total price separately.

In the SVOD Bundling Report, Business Insider Intelligence examines the state of the US video ecosystem and how media companies are refining their distribution strategies to meet the changing needs of consumers. The report situates each of the four bundle model types within the overall SVOD market, and investigates the overarching advantages and challenges each faces. Finally, we predict how player dynamics might transform and adapt, outlining best practices for providers to succeed within the new TV landscape.

Here are some of the key takeaways from the report:

  • SVOD bundles partake in a growing SVOD market in the US. Business Insider Intelligence estimates that the SVOD market totals $13.6 billion in 2018, primarily driven by uptake on services from SVOD giants Netflix, Hulu, and Amazon Prime Video. 
  • Streaming video accessed on over-the-top (OTT) platforms is going mainstream, while consumers — particularly younger viewers — are reducing usage on live, linear TV. Traditional TV usage among viewers ages 18-24 has dropped 48% since 2011, 35% among 25-34 year olds, and 18% in the 35-49 demographic. 
  • Skinny bundle services are growing in popularity, with 7.2 million subscribers in the US, but they suffer fundamental financial sustainability problems. 
  • Distributors with at-scale platforms and powerful back-end tech can capitalize on the growing consumer demand for content consolidation among consumers. Faced with a fragmented and expanding universe of content options, more than two-thirds of consumers say they would prefer to get all their services from a single source, per Hub Entertainment Research. 
  • Winners in the bundling shakeout will have prioritized internet-connected tech, an effective user experience, reasonable pricing, and content diversity. 

In full, the report:

  • Identifies the four SVOD model types that have emerged as alternatives or supplements to traditional distribution.
  • Investigates the top advantages and challenges of each model type.
  • Outlines strategies that players across media and distribution companies can use to address business or market challenges.
  • Explores how the dynamics of each model type will evolve as services converge under new bundled offerings.

 

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HBO used Game of Thrones to hijack Bud Light's Super Bowl ad, but it may not have had the impact it expected

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Screen Shot 2019 02 03 at 7.52.21 PM

  • In an unexpected move, HBO hijacked one of Bud Light's "Dilly Dilly" ads during the Super Bowl.
  • Fans were surely in for a surprise, with the ad registering more than 2,300 mentions in just two minutes after being aired on social media, according to Brandwatch. 
  • But the crossover may not all be good news. According to data company Oxford Road, the ad scored a pitiful 29.65%. 

In an unexpected move, HBO hijacked Anheuser-Busch InBev's ad for Bud Light to give fans a weird crossover "Game of Thrones"-Dilly Dilly commercial.

The ad started out as yet another iteration of Bud Light's viral campaign, in which medieval characters cheer "Dilly Dilly!" as knights and lords attend a jousting tournament.

But then "Game of Thrones" Gregor "The Mountain" Clegane entered the ring, and the show's iconic theme song "Rains of Castamere" song began to play, recreating several memorable moments from the series.

Read More: Here's the full list of all the Super Bowl commercials we know about

Based on social mentions, the ad registered more than 2,300 mentions in just two minutes after being aired on social media, according to Brandwatch. 

Some fans were completely caught off guard.

Others didn't hesitate to troll the brands.

The sentiment around Bud Light was 68.5% positive out of the 2,300 mentions. Many of the negative mentions were actually from people saying "Holy shit!" when they saw the show's Gregor "The Mountain" Clegane character. 

But the crossover may not all be good news. Data company Oxford Road said the crossover ad scored a low 29.65%. 

"That score is out of 100 and we almost never run anything below 90," said CEO and founder Dan Granger. "You have to work really hard to get anything close to 30%."

SEE ALSO: Super Bowl LIII brought out a ton of celebrities — here are the biggest stars we saw

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Watch Maroon 5's Super Bowl 2019 halftime performance

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maroon 5 super bowl 2019

  • Maroon 5 took the stage for the halftime show at the 2019 Super Bowl, which took place at the Mercedes-Benz Stadium in Atlanta, Georgia on Sunday.
  • The Los Angeles-based band (comprised of Adam Levine, Jesse Carmichael, Mickey Madden, James Valentine, Matt Flynn, PJ Morton, and Sam Farrar) was joined by rapper Travis Scott and Outkast member Big Boi.
  • The group opened with their hit song "Harder to Breathe," before performing "This Love,""Girls Like You,""She Will Be Loved," and "Moves Like Jagger."
  • Travis Scott performed "Sicko Mode," while Big Boi sang "The Way You Move."
  • There was also a tribute to "Spongebob Squarepants" creator Stephen Hillenburg.
  • Watch the full video of the halftime performance below.

Visit INSIDER's homepage for more.   

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Netflix says viewership plunged by 32% compared to an average Sunday during the Super Bowl

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sleeping NFL fans

  • Netflix viewership in the US is down roughly 32% compared to a "normal Sunday" on Super Bowl Sunday, according to the streaming service. 
  • Netflix debuted a commercial for "Our Planet," an upcoming animal-centric Netflix show, during the Super Bowl.
  • In 2018, Netflix shocked people by releasing a new "Cloverfield" movie immediately after the big game. 

Netflix's viewership plunged on Sunday evening, as Americans ditched the streaming service in favor of the Super Bowl. 

"So apparently this Super Bowl thing is kind of a big deal ... looks like Netflix viewing in the US is down about 32% compared to a normal Sunday,"Netflix tweeted on Sunday evening. 

Netflix and other streaming services have been trying different approaches to capitalize on the Super Bowl. 

This year, Netflix debuted an ad about "Our Planet," an upcoming animal-centric Netflix show coming in April, during the Super Bowl. Hulu dropped a teaser trailer for "The Handmaid's Tale" during the game.

Read more: Here's the full list of all the Super Bowl commercials we know about

In 2018, Netflix released a surprise trailer for the third movie in the "Cloverfield" franchise during the Super Bowl. The movie then dropped on Netflix immediately after the Super Bowl ended. 

Netflix hasn't had any surprise drops this Super Bowl — yet. Instead, Netflix's Twitter has been focused on tweeting about "Our Planet." 

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This is how insurance is changing for gig workers and freelancers

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

Most Commonly Used Platforms bu UK Gig Economy Workers

The gig economy is becoming a core element of the labor market, pushed to the fore by platforms like Uber and Airbnb. Gig economy workers are freelancers, such as journalists who don’t work for one publication directly, freelance developers, drivers on platforms like Uber and Grab, and consumers who rent out their apartments via Airbnb or other home-sharing sites.

Gig economy workers are not employed by these platforms, and therefore typically don't receive conventional employee perks, such as insurance or retirement options. This has created a lucrative opportunity to provide tailored insurance policies for the gig economy. 

A number of insurtech startups — including UK-based Dinghy, which focuses on liability insurance, and US-based Slice, which provides on-demand insurance for a range of areas — have moved to capitalize on this new segment of the labor market. These companies have been busy finding new ways to personalize insurance products by incorporating emerging technologies, including AI and chatbots, to target the gig economy.

In this report, Business Insider Intelligence examines how insurtechs have begun addressing the gig economy, the kinds of policies they are offering, and how incumbents can tap the market themselves. We have opted to focus on three areas of insurance particularly relevant to the gig economy: vehicle insurance, home insurance, and equipment and liability insurance.

While every consumer needs health insurance, there are already a number of insurtechs and incumbent insurers that offer policies for individuals. However, when it comes to insuring work equipment or other utilities for freelancers, it's much more difficult to find suitable coverage. As such, this is the gap in the market where we see the most opportunity to deploy new products.

The companies mentioned in this report are: Airbnb, Deliveroo, Dinghy, Grab, Progressive, Slice, Uber, Urban Jungle, and Zego.

Here are some of the key takeaways from the report:

  • By 2027, the majority of the US workforce will work as freelancers, per Upwork and Freelancer Union, though not all of these workers will take part in the gig economy full time.
  • By personalizing policies for gig economy workers, insurtechs have been able to tap this opportunity early. 
  • A number of other insurtechs, including Slice and UK-based Zego, offer temporary vehicle insurance, which users can switch on and off, depending on when they are working.
  • Slice has also developed a new insurance model that combines traditional home insurance with business coverage for temporary use.
  • Other freelancers like photojournalists need insurance for their camera, for example, a coverage area that Dinghy has tackled.
  • Incumbent insurers have a huge opportunity to leverage their reach and well-known brands to pull in the gig economy and secure a share of this growing segment — and partnering with startups might be the best approach.

 In full, the report:

  • Details what the gig economy landscape looks like in different markets.
  • Explains how different insurtechs are tackling the gig economy with new personalized policies.
  • Highlights possible pain points for incumbents when trying to enter this market.
  • Discusses how incumbents can get a piece of the pie by partnering with startups.

 

SEE ALSO: These were the biggest developments in the global fintech ecosystem over the last 12 months

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The first half of the Super Bowl was so boring Jim Nantz and Tony Romo lost their minds over a punt

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Johnny Hekker

  • Super Bowl LIII between the Los Angeles Rams and New England Patriots got off to an underwhelming start.
  • In the third quarter with the game at a 3-0 standstill, Rams punter Johnny Hekker hit a 65-yard punt that set a new Super Bowl record.
  • Commentators Jim Nantz and Tony Romo called the punt the best play of the game.
  • Check out all of INSIDER's Super Bowl coverage here.

Super Bowl LIII started out an underwhelming affair.

After an NFL season that saw scoring sky-rocket and a postseason packed with thrilling games including two conference championship games that ended in overtime, the Rams and Patriots went to halftime with just three points between them, with New England holding a 3-0 lead.

To put it bluntly, it was a boring football game.

While fans at home could see the game had under-delivered, Jim Nantz and Tony Romo, who were calling the game for CBS, couldn't exactly admit that the Super Bowl was a disappointment.

Nantz and Romo needed something to get excited about, and in the third quarter, they got their moment — a record-setting punt from Johnny Hekker.

The Rams were pinned against their end zone, and on fourth down, needed a big kick from Hekker to switch the field. Hekker hit a solid kick, that was followed up by an unreal bounce in Los Angeles' favor.

"Oh my goodness!" Nantz said after the bounce. "This could be the longest punt in Super Bowl history!"

"You've been waiting for a good stat like that," quipped Romo.

"That's the highlight of the game!" said Nantz, before confirming that Hekker's 65-yard punt had set a new Super Bowl record.


It was an engaging moment of broadcast, and Nantz deserves credit for being so quick on the stat-check, but his and Romo's excitement only further revealed just how much of a slog of a game we had all witnessed up until that point.

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5 details you may have missed in the 'Avengers: Endgame' Super Bowl teaser trailer

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thor avengers endgame

  • Marvel surprised fans with a new teaser trailer for "Avengers: Endgame" with all new footage during the 2019 Super Bowl.
  • INSIDER breaks down some of the smaller moments you may have missed, including Captain America getting his shield back.

Marvel Studios graced fans with a new teaser trailer for "Avengers: Endgame" during the start of Super Bowl 2019 and things are looking pretty bleak for our heroes. 

The 30-second teaser showed the aftermath of "Avengers: Infinity War" when Thanos wiped out half of the universe. While you may be focused on Captain America's angry chin, we're breaking down some of the smaller moments you may have overlooked during your first watch.

From Cap's reunion with his shield to Thor appearing to pay Thanos a visit, keep reading to see what you missed in the "Avengers: Endgame" Super Bowl spot.

The first second of the trailer flashed through 13 heroes who were turned into dust after Thanos' life-altering snap.

You would need to watch this frame by frame to capture every hero shown in the first second. We see, in order, the Wasp, Nick Fury, Spider-Man, Doctor Strange, Falcon, Wanda, the Guardians of the Galaxy, Black Panther, Bucky Barnes, and Vision. 

Except for Rocket Raccoon, all of those heroes were lost at the end of "Infinity War" after Thanos' world-altering snap, which caused half the universe to disappear. 

Read more: Who is alive and who is missing in action in the MCU is after the Thanos snap



Fans think Thor is paying Thanos a visit.

The background isn't clear in this photo, but fans think Thor has gone to Thanos' farm to pay him a visit. We wouldn't be surprised if his new friend, Rocket Raccoon, is with him. 



Captain America has his old shield back after giving it up in "Captain America: Civil War."

Near the end of the trailer, we see, presumably, Captain America/Steve Rogers reunited with his original shield. That should be a little bit of a shock.

The last time he had it, he was fighting with Iron Man/Tony Stark after Tony learned Cap's pal Bucky Barnes was responsible for the death of his parents. (Heavy stuff.) At the end of "Captain America: Civil War," Tony asked Cap to leave the shield behind, telling him he didn't deserve it because his father made it. 

Either Steve Rogers went and took back his shield or Tony finally gave it back to him.

Also, fans think the shot of Cap's shield confirms time travel, something that has been heavily speculated about the events of "Avengers: Endgame" due in part to paparazzi set photos from filming



See the rest of the story at Business Insider

Southwest is running an unheard-of deal for its credit cards — you'll get the coveted Companion Pass simply by opening one

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The Insider Picks team writes about stuff we think you'll like. Business Insider may receive a commission from The Points Guy Affiliate Network.

Southwest Airlines

  • When you open a new personal Southwest credit card, you can earn the best-ever sign-up bonus offered for the cards: 30,000 points and an unlimited Companion Pass, which is valid for travel through 2019 (to earn the bonus, spend $4,000 on any eligible purchases during the first three months with the card).
  • The Companion Pass lets you book a free ticket for a companion whenever you travel — all you'll have to pay is taxes and fees (which are typically as low as $5.60 each way).
  • There's only one week left to apply for this incredible offer — it ends on February 11.
  • Our pick for the best Southwest card to open is the Southwest Rapid Rewards Priority Credit Card; however, read on to see which is best for you. 

For a limited time, people who apply for any of Southwest Airlines and Chase's co-branded credit cards will be able to earn Southwest's coveted Companion Pass as a sign-up bonus.

The new sign-up bonus is effectively the best deal ever offered on any of Southwest's credit cards. In addition to the Companion Pass, which will be valid through 2019, new cardholders can also earn 30,000 Southwest Rapid Rewards points. 

To earn the sign-up bonus, new cardholders must spend $4,000 on the card within the first three months of opening it. The bonus is available only until February 11.

The surprise promotion — coming just one day after a previous limited-time offer ended — represents what can arguably be described as the best-ever sign-up bonus offered by Southwest and Chase.

The Southwest Companion pass is often seen as the "holy grail" of travel for points-and-miles aficionados and self-described "travel hackers." When you earn the Companion Pass, you can select a designated friend or family member to travel with you for free, as long as the pass is valid.

Normally to earn the Companion Pass, one has to earn 110,000 qualifying points with Southwest within a calendar year. The pass will then be valid for the remainder of that calendar year, as well as the entirety of the following one.

Typically, you may be able to earn some of those qualifying points by opening a credit card and earning the normal sign-up bonus, but as Chase has added restrictions on who is eligible — for instance, you can't just open two consumer cards at once, earn the bonuses, and use those points to qualify — it's become harder to earn unless you're a very frequent business traveler.

The ability to earn the Companion Pass purely as a sign-up bonus makes it significantly easier to acquire. Should new applicants hit the minimum spend requirement quickly, signing up for one credit card can equal 11 months of buy-one-get-one flights. Coupled with competitive fares on Southwest, the pass can be used for everything from longer vacations to easy, affordable weekends away. While taxes and fees are still charged on Companion tickets, these start at $5.60 for domestic flights, and rarely exceed $20 to $25.

Learn more5 reasons to take advantage of Southwest Airlines' unheard-of Companion Pass deal right now

In order to receive the bonus, you can't currently hold a personal Southwest credit card, and you can't have earned a sign-up bonus from a Southwest card in the past 24 months. If you currently hold a card, but earned the bonus from it longer than 24 months ago (or never earned the bonus), you may be able to close that, wait a week or so, and apply for a new card.

Southwest and Chase offer three personal credit cards. The Southwest Priority Card is the best option for most people because, even though it has the highest annual fee of the three cards at $149, it offers annual credits and anniversary bonus points that are together worth at least $150, meaning the card pays for itself.

However, if you're dead set against an annual fee in the three-digit range, the other cards are compelling options — especially with the Companion Pass as a sign-up bonus.

Read on to learn more about the three personal Southwest cards.

Keep in mind that we're focusing on the rewards and perks that make these cards great options, not things like interest rates and late fees, which can far outweigh the value of any rewards.

When you're working to earn credit card rewards, it's important to practice financial discipline, like paying your balances off in full each month, making payments on time, and not spending more than you can afford to pay back. Basically, treat your credit card like a debit card.

Southwest Rapid Rewards Plus credit card

The Rapid Rewards Plus is the base level of the three Southwest cards. However, just because it's a bit less featured than its bigger siblings doesn't mean it's a bad option.

The card earns 2 times points per dollar spent on Southwest purchases, and one point per dollar on everything else. You'll also get 3,000 bonus points each year on your card-membership anniversary.

That's essentially the gist of this card — there's not too much to it. There are, however, a couple of things worth noting.

It has a $69 annual fee that isn't waived the first year. Of course, the sign-up bonus — the Companion Pass for 2019 and 30,000 points — goes a long way toward making up for that, while the anniversary points help each year after.

All in all, while the Plus card has the lowest annual fee, it doesn't offer a ton of value after the first year. If you want to earn Southwest points on your credit card, but absolutely want to pay the lowest possible annual fee, then this card is probably the best option. However, if you're ok with paying a higher annual fee, knowing that you'll get more value from the card than you'll pay for that fee, you're better off considering one of the other two.

Click here to learn more about the Southwest Plus card from Insider Picks' partner: The Points Guy.

Southwest Rapid Rewards Premier credit card

The Premier card is similar to the Plus, with a few enhancements.

The sign-up bonus is the same, but it offers 6,000 anniversary points each year instead of 3,000.

It also offers the ability to earn tier-qualifying points, which count toward the elite "A-list" status. You'll earn 1,500 tier points each time you spend $10,000 within a calendar year, up to $100,000 (or 15,000 tier points) per year.

Otherwise, the biggest appeal of the Premier over the Plus is that it doesn't have foreign-transaction fees — if you use your Plus abroad, you'll be charged an extra 3% on every purchase.

The Premier's annual fee is $99, compared with the $69 fee on the Plus, but the extra anniversary points should generally cover that increase.

Click here to learn more about the Southwest Premier card from Insider Picks' partner: The Points Guy.

Southwest Rapid Rewards Priority credit card

Generally, though, the Priority is the best option if you're a Southwest flyer.

That's because, even though it has the highest fee at $149, it offers at least $150 in value each year, effectively cancelling out the fee.

The Priority offers 7,500 bonus anniversary points each year, as well as an annual $75 Southwest travel credit, which can be applied to purchases like flights. Assuming that Southwest points are worth $0.01 each — although you can usually get more value than that — that means that you're getting $150 of value each year just from these two benefits, which cancels out the annual fee.

The card also has a few other benefits, including up to four Upgraded Boarding certificates each year, meaning you can board earlier and choose your seat. You'll also get 20% back on in-flight purchases, and the same ability to earn tier-qualifying points as the Premier card.

Ultimately, as long as you're willing to front the money for the annual fee, the Priority card pays for itself.

However, if you're absolutely set against the higher fee, the Plus and the Priority can be good options as well.

Click here to learn more about the Southwest Priority card from Insider Picks' partner: The Points Guy.

SEE ALSO: The best credit card rewards, bonuses, and perks of 2019

Join the conversation about this story »

There are 6 key reasons why we probably won’t see the next major 'Grand Theft Auto' game until at least 2020

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Grand Theft Auto 5 (cash)

  • Sorry folks: You're unlikely to see a new "Grand Theft Auto" game for at least a few more years.
  • One major reason for that is because "Grand Theft Auto 5" is still a major seller more than five years after launch.
  • When a sequel does arrive, it's likely to be on the next generation of gaming consoles.

Nearly five years after "Grand Theft Auto 5" first launched, the game continues to quietly dominate. As of late 2018, it's sold over 100 million copies.

It's the third best-selling game of all time, just below "Tetris" and "Minecraft." That's because it keeps selling — "GTA 5" has been on the top 20 best-selling games in the US every month since it launched, barring a single month where it dropped to number 21.

And the studio that made "GTA 5," Rockstar Games, just released a brand new game: "Red Dead Redemption 2."

Red Dead Redemption 2

It's for these reasons, broadly speaking, that we're likely still years away from the next entry in the "Grand Theft Auto" series.

But, as you might expect, it's much more complicated than that.

SEE ALSO: One of the best-selling games of 2018 is nearly five years old — and the makers say 'there's plenty more content to come'

1. "GTA 5" keeps selling.

Games like "Grand Theft Auto 5"— third-person, story-driven, open-world action games — don't usually enjoy sales performance like "GTA 5" does. Most games in general don't enjoy the type of sales performance of a title like "GTA 5."

It is an anomaly, statistically speaking. "Its performance is just other worldly," The NPD Group's Mat Piscatella told Business Insider in an email last year. NPD tracks game sales data in the United States. "No other title comes anywhere near close," he said.

Since "GTA 5" went on sale in September 2013, it has appeared in the top 20 best-selling games every month but one. "The only time it didn't was October 2014 when it hit at #21," Piscatella said.

Simply put: Why release a new "GTA" when the last one is still selling so well? 

In fact, Rockstar Games re-issued "GTA 5" in a "Premium Edition" earlier this year. It comes with additional content and a bunch of virtual money to use in "GTA Online"— the massively popular online component of "GTA 5."



2. "GTA Online" is very popular.

Speaking of, "GTA Online" is quite popular. It's not clear exactly how popular it is, as Rockstar Games doesn't release player numbers. When we asked last year, representatives declined to answer.

Here's what we do know about how popular it is: Rockstar Games said in January 2018 that "GTA Online" had more players in December 2017 than any previous time. Which is to say that more and more people are playing "GTA Online" over time.

It's not surprising, either. With over 100 million copies sold, that means that even if only 1% of buyers are playing "GTA Online," that's still a million people. And given Rockstar's previous comments on player growth, we can assume that it's probably much more than 1%. 

We also know that it's popular enough that Rockstar keeps making major additions — and those additions aren't cheap to make. 

Part of what makes "GTA Online" so alluring is it takes the open world of the offline game and turns it into a multiplayer playground. You can take on heists with friends, or go racing around San Andreas, or become a business magnate.

Better still: It costs nothing to play other than the initial price of the game. There are virtual items and bonuses  you can buy within "GTA Online," but it's otherwise an infinite extension of an already massive open-world game.



3. It doesn't make sense to release a new "GTA" game anywhere near "Red Dead Redemption 2" because it could hurt sales of both.

Games like "Grand Theft Auto 5" are rare.

Not just open-world, third-person action games — there are lots of those every year — but games with massive worlds brimming with possibility. Those games tend to be beloved. I'm talking about stuff like "The Elder Scrolls V: Skyrim" or "The Legend of Zelda: Breath of the Wild." The kind of games where players spend hundreds of hours exploring, long after the main story has ended, just for the thrill of it. 

These are also the games that sell huge, record-setting numbers. They break out of the "core" gaming audience and enter the mainstream. And they sell for years.

But there can only be so many of those games. They are the exceptions — mainstream audiences will only buy so many games, and even the most hardcore players don't have time to focus on multiple massive open-world games. 

In so many words: Putting out a second massive open-world game in "GTA 6" anywhere near the release of "Red Dead Redemption 2" would be a mistake.

It could limit both games as people chose one or the other, or fell off of the first one to pick up the second, or simply skipped the first for the latter. If history is any indication, Rockstar intends to continue selling "Red Dead Redemption 2" long after its initial launch in October 2018.



See the rest of the story at Business Insider

Amazon is reportedly taking over one of America's most infamous dead shopping malls (AMZN)

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Seph Lawless - Dead Mall

  • Amazon is reportedly planning to build a fulfillment center on the site of the now-shuttered Rolling Acres Mall in Akron, Ohio.
  • The redevelopment plans are titled "Project Carney," in an apparent nod to Jay Carney, the company's senior vice president of global corporate affairs.
  • Rolling Acres Mall fell victim to declining shopper traffic and became a target for crime before permanently closing in 2013. Former tenants include Macy's, JCPenney, Target, and Sears.
  • Poignant images of the mall's decline over the years have come to symbolize the era of retail disruption known as the retail apocalypse.

Amazon is reportedly taking over the site of a once-thriving mall in Akron, Ohio, that was abandoned after falling victim to the retail apocalypse. 

Amazon is planning to build a 695,383-square-foot fulfillment center at the site of the former Rolling Acres Mall, according to blueprints of the project obtained by the Beacon Journal/Ohio.com

The redevelopment plans are titled "Project Carney," in an apparent nod to Jay Carney, the company's senior vice president of global corporate affairs. Construction on the warehouse is scheduled to begin in September, according to the Beacon Journal. 

The e-commerce giant's reported plans to take over the abandoned site of the Rolling Acres Mall is symbolic of a new era in retail.

Dead Mall

Poignant images of the mall's decline over the years have come to symbolize the era of retail disruption known as the retail apocalypse.

These images showed crumbling department stores, overgrown parking lots, and decaying escalators.

Amazon could soon pave over the abandoned site and bring hundreds of jobs back to the area, according to the blueprints. 

An Amazon spokeswoman declined to comment on the project.

"Amazon is constantly investigating new locations to support the growth and increase the flexibility of its North American network to address customers' needs," she said.

Rolling Acres Mall opened in 1975 to great fanfare as the premier shopping destination for the surrounding community. It once boasted more than 140 stores with anchors including Macy's, JCPenney, Target, and Sears.

snowy deserted empty mall

But customer traffic started to slow more than a decade ago, several department stores abandoned their leases, and the mall began to fail. It lost its last store tenant in 2013.

Over that period, the mall was the scene of several crimes. A homeless man was sentenced to a year in prison for living inside a vacant store, another man was electrocuted trying to steal copper wire from the mall, and the body of a likely murder victim was found behind the shopping center.

Even vacant, the mall remained a safety concern. The mayor of Akron instructed residents in 2016 to "stay clear of the area." The city began the process of demolishing the rotting shopping center later that year.

SEE ALSO: 16 depressing photos of America's latest 'dead' shopping mall

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NOW WATCH: Sneaky ways stores like H&M, Zara, and Uniqlo get you to spend more money on clothes

This no-fee Bank of America credit card now offers 3% cash back in the category you choose

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The Insider Picks team writes about stuff we think you'll like. Business Insider may receive a commission from The Points Guy Affiliate Network.

Bank of America Cash Rewards

  • If you have the Bank of America Cash Rewards credit card, you can earn 3% cash back in a category you choose each month.
  • Categories include things like online shopping, gas, dining, and home improvement.
  • You can also earn 2% back at grocery stores and wholesale clubs.
  • If you don't already have the card, you can earn a$150 bonus when you spend $500 in the first three months.

One of the most popular rewards credit cards for Bank of America customers has a powerful new perk.

Starting January 2019, the Bank of America Cash Rewards credit card allows users to pick one bonus category to earn 3% cash back each month. Previously, bonus categories were fixed. The 3% categories include:

  • Gas
  • Online shopping
  • Dining
  • Travel
  • Drugstores
  • Home improvement and furnishing

In addition, cardholders will earn 2% cash back at grocery stores and wholesale clubs, and 1% on everything else. However, the 3% and 2% bonuses will only apply to the first $2,500 in purchases in those combined categories each quarter. After that, the earning rate will default to 1% until the following quarter.

Over all, this is a positive development for cardholders. Before the change, bonus categories were fixed, without any ability to choose.

While the $2,500 quarterly cap prevents you from taking advantage of the biggest purchases — for instance, choosing the home improvement category right before a big renovation project — the earning rate should be useful for most cardholders.

In addition, cardholders who have a Bank of America checking account and significant assets held with Bank of America or Merrill Lynch can get a 25-75% bonus on each category when they enroll in the Bank of America Preferred Rewards program.

Under that program, those with $20,000-$50,000 in their combined accounts will get 3.75% on the choice category and 2.5% on grocery stores and wholesale clubs; those with $50,000-$100,000 will earn 4.5% and 3% on those categories, respectively; and those with more than $100,000 will earn 5.25% and 3.5%, respectively.

If you don't already have the card and choose to apply for one, you can earn a sign-up bonus of $150 after you spend $500 in the first three months.

Click here to learn more about the Bank of America Cash Rewards card from Insider Picks' partner: The Points Guy.

SEE ALSO: Big changes are coming to the Marriott and Starwood rewards programs and their credit cards — here’s what you need to know

Join the conversation about this story »

Dutch mapping company TomTom explains why it's betting on Microsoft's cloud (MSFT, TOM2)

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Microsoft

  • Microsoft and Dutch mapping company TomTom announced Monday that they will expand their partnership.
  • TomTom will become Microsoft Azure's leading location data provider, and TomTom is choosing Azure as its preferred cloud.
  • TomTom and Microsoft had already been partners for a year and a half. 

For Dutch mapping company TomTom, Microsoft Azure is its top pick for cloud.

Microsoft and TomTom announced Monday that they're expanding their partnership. TomTom will become Microsoft's leading location data provider for Microsoft Azure, putting TomTom's maps and traffic data onto Microsoft's cloud. and bringing its tech to Microsoft's Bing Maps as it strives to catch up to Google Maps. Meanwhile, TomTom is picking Microsoft Azure as its preferred cloud provider.

They've already been partners for a year and a half, and TomTom says it wanted to round it out.

"The question was how we could have a partnership and close that loop. We've been partners for a while. We felt it was a good time for us to strengthen that partnership," Anders Truelsen, managing director of TomTom Enterprise, told Business Insider.

Azure has a mapping service called Azure Maps, which includes location data for companies and developers to work with. Azure customers can build map-based software, incorporate location data into Internet of Things devices and track vehicle movement.  

Just last April, Microsoft invested $5 billion in IoT, and some of Microsoft's customers, like Walmart and Starbucks, are already using Azure's IoT services.

"TomTom provides an incredible offer with the freshest maps and traffic information," Sam George, director of Azure IoT at Microsoft, told Business Insider. "It really helps accelerate all of our businesses that we partner with that are adopting Microsoft and intelligent edge platforms."

Read more: Here's why Walmart is betting on Microsoft's AI to challenge Amazon in online and physical retail

Customers who work in agriculture can use this data to make their business as productive as possible by tracking crops, livestock and tractors. Others can use this data to get real time updates on the local weather. Delivery businesses can use this data to find the best delivery routes and updates its customers on delivery status.

This could also help with building smart city applications, such as real-time parking meter rates, street specific traffic, reducing noise pollution and reducing a city's carbon footprint.

On Wednesday, Microsoft reported intelligent-cloud revenue of $9.38 billion, which includes the Microsoft Azure cloud and other related products.

"As we increase our investment in the intelligent need, we did see this forming need for mapping data and deep integration with Azure solution," George said. 

SEE ALSO: Everything you need to know about Kubernetes, the Google-created open source software so popular even Microsoft and Amazon had to adopt it

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NOW WATCH: This tiny building in Wilmington, Delaware is home to 300,000 businesses

The woman who cornered Jeff Flake in an elevator during the Brett Kavanaugh hearings will be Alexandria Ocasio-Cortez's guest to the State of the Union

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jeff flake elevator confronted brett Kavanaugh Ana Maria Archila

  • The woman who confronted Sen. Jeff Flake in an elevator and urged him not to support then-Supreme Court nominee Brett Kavanaugh amid sexual misconduct allegations will be attending the State of the Union address.
  • Ana Maria Archila told The Intercept that she would be going as the guest of Rep. Alexandria Ocasio-Cortez, who represents her district.
  • Archila's speech to Kavanaugh before he was to vote on advancing Kavanaugh's nomination went viral.
  • She told Flake: "What you are doing is allowing someone who actually violated a woman to sit on the Supreme Court. This is not tolerable."
  • Immediately after Achila's speech, Flake called for a one-week delay in the vote so the FBI could investigate a sexual assault claim made against him.

The woman who cornered Sen. Jeff Flake in an elevator over his support for then-Supreme Court nominee Brett Kavanaugh as he was accused of sexual misconduct will be Rep. Alexandria Ocasio-Cortez's guest to the State of the Union address on Tuesday.

Ana Maria Archila and other protestors confronted Flake in an elevator last September, when he was on his way to the Senate Judiciary Committee to advance Kavanaugh's nomination, despite multiple women's claims that he had sexually assaulted them or that they had seen him commit sexual misconduct.

: Ana Maria Archila brett kavanaugh protest

Archila, who is the co-executive director of the Center for Popular Democracy, gave an emotional address to Flake that broadcast live on CNN and went viral on social media.

Read more:Teens voice their anger and shock over Supreme Court Justice Brett Kavanaugh's confirmation

Their interaction was credited with Flake's decision to call for a one-week delay in the Senate vote so that the FBI could investigate the claims against Kavanaugh after Christine Blasey Ford, a professor at Palo Alto University, testified to the Senate that Kavanaugh had sexually assaulted her when they were in high school.

"On Monday, I stood in front of your office. I told the story of my sexual assault. I told it because I recognized in Dr. Ford's story that she is telling the truth," Archila can be heard telling Flake in a video of her confrontation.

"What you are doing is allowing someone who actually violated a woman to sit on the Supreme Court," she added. "This is not tolerable."

"I have two children. I cannot imagine that for the next 50 years they will have to have someone in the Supreme Court who has been accused of violating a young girl," she said. "What are you doing, sir?"

Flake ultimately voted to confirm Kavanaugh, who repeatedly denied all of the accusations and is now a Supreme Court Justice.

Brett Kavanaugh

Ocasio-Cortez tweeted on Monday that she was "proud" to announce Archila as her guest and said that Archila's actions managed to "elevate the stories of survivors everywhere."

She also said that Archila is "living proof that the courage within all of us" can change the world.

Archila, who is one of Ocasio-Cortez's constituents in Queens, told The Intercept that she was "moved" by Ocasio-Cortez's invitation.

"I just feel particularly moved that in her first participation in the State of the Union she is inviting me to join and inviting that moment of the elevator, my confrontation with the men who do not understand the life of women and the lives of people who are not in power, that she's inviting that into the imagination of people again," Archila said.

Read more:Alexandria Ocasio-Cortez got a glowing review from Steve Bannon, who praised her 'grit, determination, fighting spirit'

jeff flake

Ocasio-Cortez dropped a hint on Twitter on Saturday over who she was bringing to the address. 

"Y'all aren't ready for NY-14's guest!" she wrote.

"Here's a hint: I just picked up this gift for them at our very own Lockwood Shop in Jackson Heights," she added, attaching a photo of a pin that says: "Well behaved women rarely make history."

Ocasio-Cortez, like most Democrats, opposed Kavanaugh's confirmation, and she spoke at a rally opposing his confirmation in October. 

Alexandria Ocasio-Cortez

President Donald Trump will give the State of the Union on Tuesday at 5 p.m.

Trump has said that the theme of his speech will be "unity," though he has hinted that he may drop major bombshells such as declaring a national emergency to get border wall funding and announce a new summit with North Korean leader Kim Jong Un.

He has also told aides that he wants to focus on abortion in his speech, according to Politico.

Join the conversation about this story »

NOW WATCH: MSNBC host Chris Hayes thinks President Trump's stance on China is 'not at all crazy'

Why are Apple Pay, Starbucks’ app, and Samsung Pay so much more successful than other wallet providers?

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mobile payments lumiscapeThis is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

In the US, the in-store mobile wallet space is becoming increasingly crowded. Most customers have an option provided by their smartphone vendor, like Apple, Android, or Samsung Pay. But those are often supplemented by a myriad of options from other players, ranging from tech firms like PayPal, to banks and card issuers, to major retailers and restaurants.

With that proliferation of options, one would expect to see a surge in adoption. But that’s not the case — though Business Insider Intelligence projects that US in-store mobile payments volume will quintuple in the next five years, usage is consistently lagging below expectations, with estimates for 2019 falling far below what we expected just two years ago. 

As such, despite promising factors driving gains, including the normalization of NFC technology and improved incentive programs to encourage adoption and engagement, it’s important for wallet providers and groups trying to break into the space to address the problems still holding mobile wallets back. These issues include customer satisfaction with current payment methods, limited repeat purchasing, and consumer confusion stemming from fragmentation. But several wallets, like Apple Pay, Starbucks’ app, and Samsung Pay, are outperforming their peers, and by delving into why, firms can begin to develop best practices and see better results.

A new report from Business Insider Intelligence addresses how in-store mobile payments volume will grow through 2021, why that’s below past expectations, and what successful cases can teach other players in the space. It also issues actionable recommendations that various providers can take to improve their performance and better compete.

Here are some of the key takeaways:

  • US in-store mobile payments will advance steadily at a 40% compound annual growth rate (CAGR) to hit $128 billion in 2021. That’s suppressed by major headwinds, though — this is the second year running that Business Insider Intelligence has halved its projected growth rate.
  • To power ahead, US wallets should look at pockets of success. Banks, merchants, and tech providers could each benefit from implementing strategies that have worked for early leaders, including eliminating fragmentation, improving the purchase journey, and building repeat purchasing.
  • Building multiple layers of value is key to getting ahead. Adding value to the user experience and making wallets as simple and frictionless as possible are critical to encouraging adoption and keeping consumers engaged. 

In full, the report:

  • Sizes the US in-store mobile payments market and examines growth drivers.
  • Analyzes headwinds that have suppressed adoption.
  • Identifies three strategic changes providers can make to improve their results.
  • Evaluates pockets of success in the market.
  • Provides actionable insights that providers can implement to improve results.

Subscribe to an All-Access membership to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
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